Joshua Fernandes
Dubai,UAE
Summary
Retail operations professional with expertise in inventory management and operational excellence. Demonstrated ability to support store openings, deliver effective training programmes, and maintain high inventory accuracy. Proven skills in cross-functional collaboration and team development.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work history
SR. SALES ASSOCIATE
adidas EMERGING MARKETS LLC
Dubai, UAE
06.2022 - 02.2026
- Supported store productivity and profitability by driving KPIs through strong operational and training support.
- Planned and delivered structured in-store training programs, including product knowledge, sales techniques, and onboarding for new hires.
- Recognized HiPo Trainer, leading people development initiatives and improving team performance and confidence.
- Improved omnichannel performance by introducing simple script that increased E-com transactions, resulting in +45% growth YOY.
- Managed stock reporting, inventory control, and action plans to ensure product availability and operational efficiency leading to stock accuracy of 99.5%.
- Introduced operational practices such as “Overload Mode” to manage peak-hour traffic effectively, resulting in 15% increased NS.
- Selected to handle multiple store openings in UAE, ensuring operational readiness and team alignment.
- Selected to onboard and train Back of House teams in Saudi Arabia.
- Managed pop-up store operations (RedFest, Jazz Fest, Outlet activations), leading teams and overseeing end-to-end operations.
HIPO trainer (part time)
adidas emerging markets
Dubai
03.2021 - 02.2022
- Managed learning and development initiatives across 3 stores, supporting the growth of more than 40 retail team members.
- Improved Footwear Share of Business by +12pp through focused product storytelling and customer engagement training.
- Increased team product knowledge performance, achieving an average assessment score of 9.6/10.
- Identified skill gaps through observation, coaching, and KPI analysis, implementing targeted development plans.
- Delivered regular feedback sessions and follow-up coaching to sustain training effectiveness and improve operational performance.
- Selected and coordinated training resources to support business and development objectives.
SALES ASSOCIATE
adidas emerging Markets
Dubai, UAE
06.2014 - 06.2021
- Delivered personalized customer service by understanding needs and recommending suitable products to drive satisfaction and sales.
- Processed transactions accurately and efficiently, ensuring smooth checkout operations and reduced waiting time.
- Maintained high visual and merchandising standards, ensuring products were well-stocked, organized, and easy to locate.
- Resolved customer concerns promptly and professionally to enhance the overall shopping experience and build loyalty.
- Supported team in executing promotions and in-store activities to increase product visibility and achieve sales targets.
- Collaborated with team members to ensure smooth daily store operations and a consistent brand experience.
CUSTOMER SERVICE TRAINER – IT COMPANY
SAIKSHAMA SYSTEMS
, India
11.2012 - 02.2013
- Delivered basic training sessions to teams on customer handling, communication, and service etiquette.
- Guided employees on managing customer queries and resolving issues professionally to improve customer experience.
ASSISTANT PASTRY CHEF (CRUISE)
M/V MSC LIRICA CRUISE SHIP
12.2009 - 08.2010
- Assisted in the preparation and presentation of pastries and baked goods, ensuring quality and consistency.
- Maintained kitchen hygiene, organized ingredients, and supported daily production to meet operational demands.
Education
High School Diploma - Commerce
Don Bosco National Institute of Open Schooling
India (Parra, Goa) 05.2007 - 05.2008
Bachelor of Business Administration - Business
Don Bosco National Institute of Open Schooling
India (Parra, Goa) 02.2010 - 03.2012
Skills
- Inventory management and stock control
- Team leadership
- Learning and development
- Store openings and expansion
- Change management
- Communication and presentation skills
- LMS administration
- Revenue growth strategy
- B2C/B2B sales and service
LANGUAGES
English(B2 - Upper intermediate), Hindi(A2 - Pre-intermediate).
HOBBIES AND INTERESTS
Swimming, Music, Fish Keeping
Timeline
SR. SALES ASSOCIATE
adidas EMERGING MARKETS LLC
06.2022 - 02.2026
HIPO trainer (part time)
adidas emerging markets
03.2021 - 02.2022
SALES ASSOCIATE
adidas emerging Markets
06.2014 - 06.2021
CUSTOMER SERVICE TRAINER – IT COMPANY
SAIKSHAMA SYSTEMS
11.2012 - 02.2013
Bachelor of Business Administration - Business
Don Bosco National Institute of Open Schooling
02.2010 - 03.2012
ASSISTANT PASTRY CHEF (CRUISE)
M/V MSC LIRICA CRUISE SHIP
12.2009 - 08.2010
High School Diploma - Commerce
Don Bosco National Institute of Open Schooling
05.2007 - 05.2008