Joshwa Dsouza
Content Strategist & Marketer
Dubai,DU
Summary
Results-driven marketing professional with over a decade of global experience in content strategy, SEO, and digital marketing. Proven track record in creating engaging content that boosts brand visibility, drives lead generation, and exceeds goals. Skilled in optimizing content across social media, blogs, and email campaigns.
Experienced in content consulting for educational institutions, curriculum development, and improving student engagement. Strong writing and storytelling skills, with a focus on delivering high-quality, data-driven content. Deep knowledge of the UAE and GCC markets, and always adapting to the latest digital trends.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Marketing Specialist
Digital Future Solutions LLC
02.2024 - Current
- Drafted content for the company’s website to fulfill the purpose of product updation.
- Boosted lead generation by creating engaging content for social media platforms.
- Planned and executed digital marketing campaigns across social media, email, and SEO platforms.
- Collaborated with cross-functional teams (sales, product, customer service) to align marketing efforts with business goals.
- Conducted market research on UAE and GCC trends to refine marketing strategies.
- Attended the walk-in customers and closed the sales.
- Answered business queries across various channels and provided after-sales support.
- Generated sales worth 70K USD through various channels in the last Six months
Content and Sales Consultant
Austin Educators
05.2022 - 12.2023
- Developed content for online learning modules and manage the content distribution process.
- Developed and implemented content strategies to enhance educational programs and student engagement.
- Created and managed content for various educational materials, including digital platforms, brochures, and presentations.
- Collaborated with educators and subject matter experts to produce high-quality, curriculum-aligned content.
- Designed content frameworks for career guidance programs and educational workshops.
Lecturer in English
Sri Chaitanya Educational Institutions
07.2019 - 05.2022
- Evaluated student performance through regular assessments, providing constructive feedback to support improvement.
- Promoted critical thinking skills by designing assignments that encouraged independent research and analysis.
- Adapted instructional methods to accommodate diverse learning styles and individual needs of students.
- Provided academic support to struggling students through one-on-one tutoring sessions or additional office hours.
- Drafted the circulars and official communication, Marketing copies, fliers, etc
Correspondent and Photographer
Daijiworld.com
11.2015 - 01.2017
- Drafted news articles, features, and reports on various topics, including local events, current affairs, and human interest stories after detailed research.
- Conducted interviews with key stakeholders and sources to gather first-hand information for articles and reports.
- Created compelling and well-researched content that adheres to journalistic standards of accuracy, fairness, and balance.
- Adapted content for both print and digital platforms, optimizing for SEO when necessary.
- Built and maintained relationships with local sources, public officials, and industry experts for continuous content flow.
- Utilized photography skills for optimum and effective usage.
Education
Master of Arts - English Literature
St. Aloysius College
Mangalore, India 04.2001 -
Bachelor of Science - Physical Sciences
St. Aloysius College
Mangalore, India 04.2001 -
Skills
Communications managementPhotographySocial Media ManagementTeam BuildingCopywritingAnalytical ThinkingCampaign DevelopmentContent Creation & CurationSEO OptimizationLead Generation & ConversionB2B & B2C MarketingContent Management Systems (CMS)Interviewing & Reporting (for Journalism)Research & Fact-CheckingCustomer Relations
Accomplishments
- Raised 100,000 USD for a couple of families through a well-researched and compelling crowdfunding article published on Daijiworld, demonstrating the power of storytelling to drive community support and social impact.
Additional Information
- Secured Band 7 score in the IELTS test conduced on Aug 10, 2023
Timeline
Marketing Specialist
Digital Future Solutions LLC
02.2024 - Current
Content and Sales Consultant
Austin Educators
05.2022 - 12.2023
Lecturer in English
Sri Chaitanya Educational Institutions
07.2019 - 05.2022
Correspondent and Photographer
Daijiworld.com
11.2015 - 01.2017
Master of Arts - English Literature
St. Aloysius College
04.2001 -
Bachelor of Science - Physical Sciences
St. Aloysius College
04.2001 -
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