Jovita Elveera Mendonca
Content Marketing Manager
Summary
A creative writer at heart and a software engineer by profession, I merged these contrasting skills to venture into the realm of digital marketing. Over 8+ years, I've explored the nuances of this field in various B2Band B2C industries like IT, book publication, travel, immigration, and eCommerce tech, refining my expertise through hands-on digital experiments.
I find immense pleasure in helping companies and individuals discover their unique voice and connect with their ideal audience. The transformative power of words, combined with excellent products and strategic planning, truly excites me.
I believe customers should discover brands where creativity meets strategy. That's when your brand story can transform into conversions driven by well-informed decisions. My approach to marketing would be crafting narratives that resonate deeply with people, creating not just customers, but long-term advocates for brands.
I thrive in environments that fuel my curiosity and passion for learning. I aspire to collaborate with skilled individuals who share my enthusiasm for unconventional and innovative thinking. Together, we can explore new horizons, address people's challenges, and create a meaningful impact.
Overview
8
8
years of professional experience
5
5
Certificates
Work History
Marketing Manager
Powerweave Software Services Pvt. Ltd
Mumbai
03.2023 - Current
- Developed and managed a talented marketing team, recruiting individuals with diverse skill sets to enhance departmental capabilities
- Implemented impactful marketing goals, significantly boosting brand awareness and lead generation
- Successfully rebranded the company, resulting in positive feedback
- Implemented SEO strategies to increase website traffic through, organic search and improving engagement metrics
- Built strong relationships with industry professionals and influencers
- Successfully managed and curated content for two podcasts, driving engagement and expanding the audience base
- Utilized data analytics tools to track lead generation campaigns, ensuring continuous improvement in campaign quality
- Evaluated and implemented new technologies and applications to enhance marketing team efficiency and productivity
- Led collaborative sessions with cross-functional team leaders to enhance understanding of product features, services, and customer satisfaction levels
- Oversaw the creation and distribution of marketing copy, images, videos, emails, and other collateral, maintaining a consistent brand image
Content Marketing Manager
Powerweave Software Services Pvt. Ltd
Mumbai
03.2021 - 03.2023
- Crafted and executed a robust content strategy, engaging target audiences across multiple platforms, including website, social media, and podcasts
- Streamlined content creation stages, ensuring timely publication and effective distribution of marketing materials
- Collaborated closely with in-house writers, copywriters, designers, and video creators, ensuring the delivery of high-quality creative assets
- Maintained content marketing calendar to schedule creation and delivery deadlines
- Optimized website visibility through strategic SEO implementation, improving organic search rankings and online presence
- Conducted in-depth analysis of competitors' content, messaging, and distribution tactics using Google Analytics, Semrush, Ahrefs, and Google Search Console
- Reviewed and edited articles for grammar, spelling, punctuation, accuracy, and compliance with quality standards, enhancing readability and impact
Marketing Head
Kansas Overseas Careers
Secunderabad
06.2020 - 03.2021
- Work in close coordination with the Director of Kansas Overseas
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Successfully executed a comprehensive website migration, redesign, and content development project (new blogs and guides) within a tight 6-month timeframe
- Improved organic traffic by 70% with quality leads directly commenting on blog posts
- Prepared and managed monthly budgets for the Marketing department
- Oversaw the digital production at 7th Anniversary Event (Kansas teams across India attended this event)
- Ensured the brand message of Kansas is consistent across all online and offline channels
- Developed a successful YouTube video strategy, aligning individual efforts and achieving over 47k views and 30+ comments on each video published on the platform
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies
- Oversaw preparation and distribution of guides, blogs, PR articles , marketing copy, images, videos, emails, and other collateral
- Oversaw and approved resume writing and SOP (Statement of Purpose) services, ensuring high-quality output for satisfied clients
Assistant Marketing Manager
MERU Mobility, Meru Cabs
Mumbai
08.2019 - 06.2020
- Reported to AVP & Head of Marketing, serving as the Single Point of Contact (SPOC) for all marketing communications
- Managed a team of writers, graphic designers, and SEO experts for Meru and MeruBiz, ensuring high-quality content and design across various platforms
- Established and executed content guidelines, conducted hygiene checks, and developed content calendars, optimizing user experience and ensuring consistency across blogs, apps, social media, emails, and sales materials
- Collaborated with UI/UX designers to ideate new websites and app integrations, enhancing user interaction and engagement
- Engaged in ideation of design and content of 200+ content-heavy web pages for 'Meru Outstation,' improving online presence and accessibility
- Planned comprehensive content promotion strategies, including pre-publishing, launch day, and post-launch activities to maximize reach and impact
- Successfully led the implementation of the ‘5 Layers of Safety' campaign during the first wave of COVID-19, ensuring the well-being of drivers, employees and customers through comprehensive safety measures
- Led video strategy and script writing and oversaw the shooting and editing for engaging content tailored to the target audience
- Edited presentations, crafted founder speeches, and composed PR articles, ensuring a compelling and consistent brand message
- Collaborated closely with external agencies and vendors to streamline marketing efforts and enhance overall brand visibility
Senior Content Writer
Cox & Kings Ltd
Mumbai
12.2017 - 08.2019
- Initially reported to the Content Head for 6 months, then transitioned to report directly to the Head of Marketing was then promoted to CMO
- Spearheaded content strategy and blog and social media management for prestigious luxury brands: 'The Ultimate Traveling Camp' (TUTC) and 'Deccan Odyssey'
- Developed and executed content calendars and utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Collaborated with cross-functional teams, including brand managers, guest writers, SEO experts, graphic designers, video editors, and freelance writers, ensuring seamless content production
- Generated detailed monthly performance reports, focusing on SEO optimization across various content formats like listicles, photo blogs, video blogs, infographics, and guest testimonials
- Visited Cox & King's latest ventures and properties, conceptualizing compelling content and brand campaign ideas for effective marketing strategies
- Conducted engaging guest interviews, creating captivating promotional content to enhance location appeal and generate buzz
- Oversaw on-site visits, ensuring exceptional service standards and enhancing the overall travel experience
- Led content brainstorming sessions with brand managers across various verticals, contributing to the creation of annual content calendars
- Collaborated on unique ideas to differentiate each brand distinctly, and actively engaged in meetings with marketing agencies to drive innovative strategies
- Was on track for a promotion to Brand Manager for Deccan Odyssey before the company closure
Social Media Executive
Aatman Innovations And Publications Pvt. Ltd.
Mumbai
07.2017 - 12.2017
- Reported to the Digital Marketing Manager
- Managed the author's Facebook page and the YouTube videos on DeepTalks channel
- Developed promotional campaigns for upcoming events and book releases
- Created and distributed social posts and created engaging summaries for Youtube videos
- Wrote, edited, and proofread books to produce engaging and error-free content
- Edited and proofread Hindi to English translations of author Deep Trivedi's novels
System Engineer
Infosys Ltd.
Mysore & Mangalore
08.2015 - 06.2017
- 2015 Infosys Internship Program (Mysore) - final year project at Infosys with Grade S(10)
- Campus-recruited certified Infosys trainee with an 86 percentile in Advanced, Core Java, JSP, Python, CSS and HTML
- Worked on the 'MetLife Insurance' - Java project in Mangalore Campus
Education
Bachelor of Engineering - Information Science & Engineering
N.M.A.M. Institute of Technology (NMAMIT)
04.2011 - 2015.04
Accomplishments
Received 'Outstanding Performer' Award at Powerweave (2023)
Certification
Google Data Analytics Professional Certificate
Timeline
Pivot to Sucess Program by Powerweave aand Harappa
07-2023
Marketing Manager
Powerweave Software Services Pvt. Ltd
03.2023 - Current
Content Marketing Certified by HubSpot Academy
04-2021
Inbound Marketing Certified by HubSpot Academy
04-2021
Content Marketing Manager
Powerweave Software Services Pvt. Ltd
03.2021 - 03.2023
Marketing Head
Kansas Overseas Careers
06.2020 - 03.2021
Assistant Marketing Manager
MERU Mobility, Meru Cabs
08.2019 - 06.2020
Fundamentals Of Digital Marketing by Google
07-2019
Senior Content Writer
Cox & Kings Ltd
12.2017 - 08.2019
Social Media Executive
Aatman Innovations And Publications Pvt. Ltd.
07.2017 - 12.2017
System Engineer
Infosys Ltd.
08.2015 - 06.2017
Bachelor of Engineering - Information Science & Engineering
N.M.A.M. Institute of Technology (NMAMIT)
04.2011 - 2015.04
Skills
SEO proficiency
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