Julie Stack
Dubai
Summary
Results-driven Sales Team Leader with proven expertise in building strong teams and motivating exceptional sales results. Ambitious in pursuing opportunities to expand client base and increase sales revenue. Expert in building connections and servicing accounts. Offers deep understanding of the MENA educational market and current trends.
Overview
25
25
years of professional experience
Work History
Regional Manager - MENA
Follett
10.2019 - Current
- Achieve regional sales objectives of $2.1m by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Manage high level customer relationships and support the sales of Follett's content and software business across the MENA region
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Coordinate with central marketing team to customize marketing tactics for the MENA region in order to enhance sales.
- Cultivate positive rapport with fellow employees to boost company morale and promote employee retention.
- Generate detailed sales reports and forecasts to analyze performance and track progress.
Head of Schools (K12) - Gulf & Levant
Pearson Education
02.2018 - 10.2019
- Successfully led the K12 Gulf & Levant sales team to exceed 2018 sales target (109%), with UAE sales growing by 23% from 2017 to 2018.
- Managed recruitment, training, goal setting, performance management of the sales team, with emphasis on support strategies and coaching.
- Developed and executed strategic and detailed operations plans, achieving significant growth in key markets.
- Prepared accurate sales forecasts by account, detailing opportunities and risks.
- Regular engagement with all stakeholders, supporting sales team with strategies for key accounts and distribution partners.
- K12 Gulf & Levant team awarded ‘Sales Team of the Year for 2018'.
- Achieved the ‘New Markets' award in 2018 for significant growth in a key strategic account across multiple lines of business.
Sales Manager (Schools) - MENA
Cambridge University Press
08.2015 - 01.2018
- Developed sales plans and market forecasts to achieve K12 sales objectives of $1.2m.
- Achieved sales goals targets by cultivating and securing new customer and distributor relationships as well as relationships with other key stakeholders such as Ministries.
- Coached and mentored sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Organized all aspects of large-scale promotional and training events in the region.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Senior Academic Manager
International College of Manitoba (ICM)
03.2014 - 01.2015
- Managed the student services team on all academic and welfare issues concerning the student population.
- Guided and supervised teaching strategies and assessment mechanisms.
- Enhanced academic and student welfare programming, developing interactive and proactive initiatives to ensure student retention and success.
- Ensured quality assurance measures were administered and assessed in a timely manner.
- Managed human resources within the academic department, including engagement of qualified academic teaching and support staff (in excess of 70 instructors).
- Established and maintained relationships with the University of Manitoba, including liaison with academic departments and subject authorities on course structure, assessment and quality control.
- Planned and implemented staff development and in-service training programs to enhance knowledge and skills.
- Guided and supported faculty and staff in development of new programs.
Student Services Manager
International College of Manitoba (ICM)
05.2012 - 02.2014
- Developed and managed student services programming to facilitate students' successful transition to a Canadian education environment at ICM and the University of Manitoba
- Managed the student advising team and academic budgets for student services programmes and events
- Advised students and staff on sensitive issues, including students-at-risk and academic misconduct
- Developed programming to educate students on academic integrity and implemented procedures for managing and reporting incidences of academic misconduct
- Increased involvement of ICM instructors on students-at-risk and academic integrity awareness and prevention initiatives
- Organized student orientations and graduation ceremonies for over 300 students.
- Supported student social, emotional and academic development.
ELT Sales & Marketing Manager - Gulf Region
Pearson Education
04.2009 - 05.2011
- Liaised with schools, higher educational institutions and Ministries of Education throughout the MENA region to grow Pearson's ELT sales
- Led and developed the ELT sales team to exceed sales targets for 2009 and 2010
- Created effective sales and marketing strategies to achieve targets
- Assisted publishing and editorial teams in market research and identifying regional publishing opportunities
- Developed & delivered teacher training seminars & product launches in the UAE, Kuwait, Qatar, Oman, Syria, Lebanon and Egypt
- Awarded ‘Rookie of the Year 2009' (Middle East, Africa & Caribbean)
- Awarded ‘Sales and Marketing Representative of the Year 2009' (Middle East).
Training & Operations Manager - Corporate Division
iEnglish Training Institute
01.2007 - 01.2009
- Designed course materials and supported implementation of language programs for corporate customers including Dubai Courts, Dubai Properties Group, Road and Transport Authority, Dubai Police Academy & Dubai Immigration Department.
- Analyzed and reported on key performance metrics to clients.
- Led hiring, onboarding and training of new trainers in order to fulfill business requirements.
- Successfully improved English-speaking students' English grammar and vocabulary levels through written and interactive activities.
Administrator, Volunteer Resources
Health Sciences Centre
01.2004 - 01.2005
- Oversaw recruitment, placement, and ongoing supervision and mentoring of over 150 volunteers per week in a healthcare environment.
- Participated in community outreach events to promote volunteer opportunities and enlist new volunteers.
- Managed and tracked volunteer hours and progress to support accurate documentation.
- Collaborated with other departments to maximize impact of volunteer efforts.
- Scheduled and organized training sessions for volunteers to develop skills and knowledge.
Coordinator, Volunteer Services
Immigrant Centre
01.2002 - 01.2004
- Expanded the Centre's scope of volunteer programming for new immigrants.
- Managed all aspects of the volunteer programming including recruitment, training, engagement and supervision of over 100 regular volunteers.
- Coordinated individual duties after careful evaluation of each volunteer's skill level and knowledge.
- Supported recent immigrants by connecting them with volunteer-run settlement programming including English classes, tutoring, computer workshops, citizenship classes, driving instruction and social events.
EFL Teacher
American Network
01.1999 - 01.2001
- Educated students in basics of English grammar and conversational speaking.
- Facilitated small group and individual instruction to maximize student learning.
- Personalized instruction based on needs, interests and capabilities of individual students.
Education
Master of Arts - Kinesiology And Recreation Management
University of Manitoba
Winnipeg, Canada2006
Bachelor of Arts - Psychology
University of Manitoba
Winnipeg, Canada1999
Skills
- Supervision and Leadership
- Empowers High-Performing Sales Teams
- Strategic Account Development
- Territory Sales Management
- Sales Strategy Development
- Interpersonal Communication
- Consultative Selling
- Meeting Sales Goals
- Mentoring and Training
- Goal-Oriented
- Teamwork and Collaboration
Workshops Conferences Attended
- Pearson Applied Selling Skills (PASS), Advanced – Oxford, UK (2019)
- Pearson Applied Selling Skills (PASS) – Dubai, UAE (2018)
- Pearson Manager Fundamentals Course (2018)
- TACK International PRO-PAYBACK Selling Training Course – Cambridge, UK (2015)
- Canadian Bureau for International Education (CBIE) Annual Conference – Ottawa, Canada (2014)
- TESOL Arabia – Dubai, UAE (2009, 2010 & 2011)
- TESOL Qatar – Doha, Qatar (2011)
- Manitoba Association for Volunteer Administrators Conference (2005)
- ESL Volunteer Training Workshops, Adult Language Training Branch, Manitoba Department of Labour and Immigration (2003)
- Volunteer Management and Leadership Skills, Volunteer Centre of Winnipeg (2003)
- Introduction to Volunteer Management, Volunteer Centre of Winnipeg (2002)
- Risk Management and Police Records Check, Volunteer Centre of Winnipeg (2002)
References
Available upon request
Timeline
Regional Manager - MENA
Follett
10.2019 - Current
Head of Schools (K12) - Gulf & Levant
Pearson Education
02.2018 - 10.2019
Sales Manager (Schools) - MENA
Cambridge University Press
08.2015 - 01.2018
Senior Academic Manager
International College of Manitoba (ICM)
03.2014 - 01.2015
Student Services Manager
International College of Manitoba (ICM)
05.2012 - 02.2014
ELT Sales & Marketing Manager - Gulf Region
Pearson Education
04.2009 - 05.2011
Training & Operations Manager - Corporate Division
iEnglish Training Institute
01.2007 - 01.2009
Administrator, Volunteer Resources
Health Sciences Centre
01.2004 - 01.2005
Coordinator, Volunteer Services
Immigrant Centre
01.2002 - 01.2004
EFL Teacher
American Network
01.1999 - 01.2001
Master of Arts - Kinesiology And Recreation Management
University of Manitoba
Bachelor of Arts - Psychology
University of Manitoba
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