Justin Hunter

Major Achievement: Repositioning and Relaunch of the Hardee´s brand MENA leading to +16% LFL growth in 2022.

• Set and execute overall brand strategy in partnership with the Marketing Director & Franchisor
• Define & lead on menu architecture
• Define & lead on innovation and renovation strategy and execution
• Define & lead on all creative asset development (Digital, Outdoor, TV)
• Define & lead on regional promotional strategy and execution
• Define & lead consumer research and brand tracking programs
• Overall responsibility for marketing budget management ($20m)
• Responsible for growth of brand partnerships.

• Major Achievement: Grew core McMenu business +9% LFL in 2019
• Responsible for the development & implementation of marketing strategies in all Food categories (entire portfolio excluding Happy Meal and Value) of McDonald´s Spain: sales >700m€
• Responsible for all branded communication in Food categories: TV advertising, digital & social media
• 12 campaigns per year
• Media Budget > 15m€
• Responsible for product innovation and renovation strategies in Food
• Responsible for business analysis and forecasting in Food
• Responsible for development and implementation of the 3 year plan in Food
• Marketing responsible for interdepartmental Product & Recipe Simplification project
• Team of 3 people: 2 product managers and 1 junior product manager.

• Major Achievement: Key role in the turnaround and subsequent profitable growth of Findus Spain, part of Nomad Foods EuropeDuring my five years with the retail business we:
• Doubled the net sales,
• Tripled the absolute gross margin,
• Added sixteen percentage points to the Ebitda
• Quadrupled the investment in working media
• Responsible for the development & implementation of marketing strategies for two brands, Findus (international brand) and La Cocinera (local brand), combined retail sales value >100m€
• Responsible for all branded communication: TV advertising, digital & social media, PR, sponsorship and packaging as well as corporate communications and employer branding
• Responsible for all elements of Market Intelligence (Nielsen & Kantar Panel Data, Ad hoc research, third party reports) to ensure full KPI tracking and complete understanding of consumers, markets and competitors
• Full A&P budget control and accountability
• Team of 8 people: 5 in Marketing & 3 in R&D, of which 3 direct reports: 2 Marketing Managers + R&D Manager

• Assured the continued growth of all the fish categories during my tenure
• Developed and aligned with senior stakeholders on the three-year category vision
• Definition and implementation of all action plans based on panel data analysis (IRI, Kantar) and ad hoc consumer research
• Lead and influenced cross-functional project teams on major internal business projects (NPD, Integrated Business Planning, cost reduction)
• Effective and productive agency relations (research, packaging)
• Team of 2 brand managers

• Major Achievement: Strategic review and relaunch of the natural fish category
• Delivery of consumer insight based clear category vision to drive profitable and sustainable long-term growth in the natural fish product category
• Strong working relationship with internal consumer insight, category management and commercial teams to identify and flawlessly execute plans to meet budgeted volumes and profitability targets
• One direct report: Junior Brand Manager.