JUSTINA JUSKEVICIUTE
Dubai
Summary
Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
12
12
years of professional experience
Work History
Country Manager
Casa Komos Brands Group
06.2023 - Current
- Implemented marketing strategies that doubled sales in 12 months, driving brand visibility and customer engagement in the UAE
- Led expansion into new territories, including the Indian Ocean and Africa, and launched travel retail in the UAE
- Managed budgeting, P&L responsibilities, and relationships with distributors, consultants, and agencies to ensure sustainable growth
- Contributed to the creation of global guidelines for new product launches and POSM development, supporting brand consistency across markets
Brand Growth Manager
B&S Group
10.2022 - 06.2023
- Led brand expansion in Duty-Free and Travel Retail channels, managing a portfolio of 100+ SKUs and enhancing brand presence across European markets
- Established a structured brand management department, achieving a 30% increase in brand portfolio share and driving new business growth
- Developed and executed marketing strategies for Travel Retail and Duty-Free channels and ensured stakeholder alignment on all projects to optimize execution and performance
Category Manager (Luxury Spirits)
MMI (Maritime & Mercantile Int)
07.2020 - 08.2022
- Achieved a 40% revenue increase and doubled market share for a premium portfolio of 200+ SKUs through strategic market positioning and expansion across the UAE and Africa
- Developed and executed targeted marketing campaigns to elevate portfolio visibility and engagement in the premium segment, driving commercial growth and reinforcing market leadership
- Managed end-to-end product lifecycle and coordinated supply chain activities with commercial strategies, optimizing operational efficiency and supporting sustainable growth
- Oversaw and coordinate efforts of over five agencies simultaneously while managing all stakeholder relationships
- Fostered collaboration across PR, production, branding, and advertising teams to ensure cohesive strategy execution and successful project outcomes
Brand Manager (The Macallan)
MMI (Maritime & Mercantile Int)
02.2019 - 06.2020
- Achieved a 40% revenue increase and doubled market share for a premium portfolio of 200+ SKUs through strategic market positioning and expansion across the UAE and Africa
- Developed and executed targeted marketing campaigns to elevate portfolio visibility and engagement in the premium segment, driving commercial growth and reinforcing market leadership
- Managed end-to-end product lifecycle and coordinated supply chain activities with commercial strategies, optimizing operational efficiency and supporting sustainable growth
- Oversaw and coordinate efforts of over five agencies simultaneously while managing all stakeholder relationships
- Fostered collaboration across PR, production, branding, and advertising teams to ensure cohesive strategy execution and successful project outcomes
Executive Leadership
Mojo Lounge/Weslodge/London Project/W1640
01.2013 - 01.2019
- Oversaw all F&B operations, driving efficiency and excellence across multiple venues to ensure outstanding service and operational performance
- Developed and implemented revenue management strategies, optimizing pricing, inventory, and partnerships to maximize profitability and market share
- Led talent development initiatives, enhancing team performance and productivity while fostering a culture of excellence that elevated guest experiences and satisfaction
Education
MBA - Marketing
Wrexham University
Wrexham, Wales01.2024
Expert Diploma - Digital Marketing
Digital Marketing Professional
01.2022
Certificate - Advanced Negotiation
Scotwork
01.2020
Diploma - Single Malt Whisky
Edinburgh Whisky Academy
01.2018
Bachelor - Journalism
Klaipeda University
Klaipeda, Lithuania01.2016
Skills
- Digital Marketing
- Social Media Marketing
- Customer Relationship Management (CRM)
- Strategic Planning
- Operations Management
- Strategic Sourcing
- Budget Forecasting
- People Management
- Project Management
- Concept Development
- Sales skills
- Public Speaking
References
- Tyrone Reid, Group CEO Emirates Leisure Retail, Tyroner@mmi.ae, +971 564643967
- Devpriya Mecredy, Founder LHGA Holdings LLC, dmw@lhgaholdings.com, +1 9174369162
Timeline
Country Manager
Casa Komos Brands Group
06.2023 - Current
Brand Growth Manager
B&S Group
10.2022 - 06.2023
Category Manager (Luxury Spirits)
MMI (Maritime & Mercantile Int)
07.2020 - 08.2022
Brand Manager (The Macallan)
MMI (Maritime & Mercantile Int)
02.2019 - 06.2020
Executive Leadership
Mojo Lounge/Weslodge/London Project/W1640
01.2013 - 01.2019
Expert Diploma - Digital Marketing
Digital Marketing Professional
Certificate - Advanced Negotiation
Scotwork
Diploma - Single Malt Whisky
Edinburgh Whisky Academy
Bachelor - Journalism
Klaipeda University
MBA - Marketing
Wrexham University
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