Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Certification
Timeline
Generic

Justine van der Horst

Dubai

Summary

Justine brings over 15 years of international experience in the ultra-luxury hospitality and real estate sectors. Her career has spanned global destinations from New York and London to the Maldives and Bali where she has led branding, marketing, and sales initiatives for some of the world’s most prestigious brands.

Now based in Dubai, Justine drives global branding, sales, and UHNW marketing strategies for exclusive real estate developers across iconic destinations including the UAE, Maldives, and Seychelles. Her portfolio includes collaborations with leading names such as Dubai Holding, JOALI, Six Senses, and Soneva.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Managing Director

Lifestyle Capital Partners (LCP)
02.2015 - Current
  • Company overview: LCP is a sales and marketing consultancy specialising in ultra-luxury lifestyle services and destination real estate. The firm is recognised for its insight, global network, and commitment to excellence in navigating the ultra-high-net-worth space and shaping forward-thinking, high-impact initiatives.
  • Identify and secure new business opportunities within the UHNW sector across global markets for exclusive destination and wellness real estate projects, including private islands, branded residences, and ultra-luxury resorts.
  • Ultra-luxury developer advisory (e.g., Nakheel, Omniyat, Beyond by Omniyat, Keturah Resort) on global brand positioning strategies, experiential activations, strategic events, and partnership opportunities in core UHNW markets.
  • Luxury branded resort advisory (e.g., Six Senses, JOALI, and Soneva) on the development of residential programmes from ideation to execution. Signed US$ 60M of pre-sales for JOALI.
  • Conceptualise and execute bespoke go-to-market strategies that resonate with UHNWIs and discerning global investors, ensuring product positioning alignment within the ultra-luxury space.
  • Global brand awareness and sales initiatives including curated private client events, ultra-luxury events and partnerships in strategic cities such as London, Monte Carlo, Cannes and West Palm Beach that enhance developer/project visibility.
  • Develop and lead global sales strategy for ultra-luxury real estate portfolios, targeting high-net-worth and ultra-high-net-worth individuals across key international markets.
  • Identify bespoke marketing collaborations with luxury lifestyle brands across yachts, private aviation, fashion, and fine art sectors to enhance emotional connection and lifestyle relevance.
  • Represent brands and developments at elite UHNW gatherings including Cannes Film Festival, Monaco Yacht Show, and Palm Beach Boat Show serving as a key brand ambassador and relationship builder.
  • Forge strategic alliances and referral networks with UHNWIs, family offices, private wealth advisors, luxury brokers and luxury lifestyle partners to drive qualified leads and long-term partnerships.
  • Cultivate and strengthen lasting client relationships with global UHNW clientele, applying refined communication, discretion, and issue resolution skills to ensure trust, alignment, and long-term engagement.

Sales & Marketing Consultant

Ibuku
11.2012 - 03.2013
  • Company Overview: Eco-friendly, sustainable luxury design-and-build firm and founder of the internationally acclaimed Green School in Ubud, Bali.
  • Developed a comprehensive sales and marketing strategy to drive revenue growth and expand global reach.
  • Elevated international brand visibility to attract new clients and enhance the company’s positioning in the ultra-luxury and conscious living sectors.
  • Leveraged a global network of high-net-worth individuals to build brand awareness and drive qualified leads in key markets, including Oceania, South Asia, Europe, and North America.
  • Contributed to the company’s revenue acceleration strategy while fostering a culture rooted in innovation, creativity, and exceptional client service.

Event Manager & Private Residential Sales

The Soneva Group Formerly Soneva by Six Senses
04.2011 - 09.2012
  • Closed over USD $10 million in residential sales within 12 months, significantly contributing to annual revenue growth across key resort properties.
  • Cultivated direct relationships with UHNW and HNW individuals, generating qualified leads for luxury residences in the Maldives, Thailand, and Vietnam.
  • Hosted bespoke private tours for UHNWIs and A-list celebrities, curating immersive brand experiences at Soneva’s flagship resorts.
  • Managed a portfolio of high-value residences ranging from USD $1M to $15M, including a $32M private island in Thailand.
  • Served as on-site PR and press liaison, coordinating global media visits from top-tier publications including The Financial Times, The Times, TIME, Vogue, Harper’s Bazaar, and The Telegraph.
  • Led the planning and execution of all major events, including festive holidays, high-profile weddings, auctions, conferences, and an eco-symposium featuring global environmental leaders, celebrities, and international media.

Director/Owner

Eastside Inn
08.2008 - 12.2010
  • Developed the full business plan, successfully securing a GBP £1.8 million investment to fund the restaurant’s launch.
  • Conceptualised, designed, and opened a fine dining restaurant from the ground up, overseeing every element from construction to brand positioning.
  • Recruited, trained, and managed a team of 30+ staff, creating a strong service culture aligned with luxury hospitality standards.
  • Implemented comprehensive front-of-house training programs, including the rollout of a custom hospitality handbook and service protocols.
  • Trained teams in consultative upselling techniques, enhancing product knowledge to drive guest spend, satisfaction and retention.
  • Collaborated with PR and marketing partners to devise strategic campaigns and curated events aimed at increasing visibility, revenue, and brand positioning.

New Business Consultant

Alternative Networks
02.2005 - 08.2008
  • Company overview: Alternative Networks provides IT and telecom services to businesses in the UK.
  • Built the hospitality market segment from zero to £250K in annual revenue, establishing a new vertical within the business.
  • Consistently exceeded revenue targets, becoming the #1 sales performer in a competitive team of 40.
  • Identified, qualified, and developed new business opportunities across both existing accounts and new client pipelines.
  • Crafted tailored proposals, negotiated commercial terms, and successfully closed high-value deals.
  • Established and maintained senior-level relationships with key decision makers.
  • Proactively managed key accounts, driving growth, ensuring retention, and uncovering upsell opportunities through regular engagement.
  • Generated qualified leads and new business through partnerships, referrals, strategic outreach, and cold prospecting.
  • Took a consultative sales approach, aligning bespoke solutions to each client's evolving operational and brand needs.

Sales Executive

AT&T Wireless
03.2004 - 11.2004
  • Identified, pitched, and secured new corporate accounts across commercial, enterprise, and SMB segments.
  • Managed and expanded existing client relationships, driving revenue growth and improving customer retention.
  • Developed and delivered tailored sales presentations and proposals to executive-level decision-makers within corporate clients.

Education

Bachelor of Social Science - Psychology

University of Western Ontario
London, Ontario, Canada
01.2003

Skills

  • Luxury Sales Leadership & Global Market Expansion
  • Strategic Partnerships & Brand Collaborations
  • UHNW Client Relationship Management
  • Strategic Negotiation & Alignment Strategy
  • New Business Development & Market Entry
  • Revenue Acceleration & Growth Strategy
  • Executive-Level Communication & Influence
  • Diplomacy, Discretion & Cultural Intelligence
  • Long-Term Relationship Building & Client Retention

Languages

Fluent in English
Proficient in French

Personal Information

  • Date of Birth: January 8, 1980
  • Nationality: Canadian & French (with Golden Visa status)
  • Marital Status: Married

Certification

  • Certified Real Estate Broker, Wisteria Properties - April 2025 - Present

Timeline

Managing Director

Lifestyle Capital Partners (LCP)
02.2015 - Current

Sales & Marketing Consultant

Ibuku
11.2012 - 03.2013

Event Manager & Private Residential Sales

The Soneva Group Formerly Soneva by Six Senses
04.2011 - 09.2012

Director/Owner

Eastside Inn
08.2008 - 12.2010

New Business Consultant

Alternative Networks
02.2005 - 08.2008

Sales Executive

AT&T Wireless
03.2004 - 11.2004

Bachelor of Social Science - Psychology

University of Western Ontario

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