KAINAT MUKHTAR

• End-to-End Campaign Leadership: Lead the end-to-end lifecycle of multi-channel CRM campaigns spanning Email, Push, SMS, and In-App messaging leveraging MoEngage to drive meaningful customer engagement.

• Operational Execution: Take full ownership of the campaign process, from advanced micro-segmentation and technical setup through to final approvals, deployment, and performance tracking.

• Growth Optimization: Constantly refine campaign impact by using A/B testing and data-driven insights to boost ROI and ensure every message resonates with the target audience.

• Collaborative Strategy: Partner closely with Marketing, Product, and Analytics teams to design seamless customer journeys and automated workflows across various touchpoints, including WhatsApp and APNs.

• Strategic Insights: Translate complex market trends and campaign analytics into clear recommendations for executive leadership, helping to shape the brand’s long-term performance strategy.

• Process Excellence: Championed CRM adoption across the organization by developing 360° customer-centric frameworks that bridge the gap between Data Analytics and Omni-channel execution.

• High-Impact Expansion: Played an integral role in Nike’s e-commerce entry into the Qatar and Kuwait markets, ensuring the CRM infrastructure scaled effectively to support regional growth.

• End to End ownership of Braze to execute CRM campaigns on channels such as push notifications, in-app, SMS, email and managed more than 10 active customer journeys for custom events
• Execute multivariate testing campaigns to optimize push headers, content, push creatives and email subject lines
• Mapping out multiple strategies of how to get users to sign up and complete the first purchase
• Also strategized how to get six months churned user back
• Liaise with graphic design team, content team and the merchandising team to create content for push notifications, SMS, WhatsApp, and email based on brand objectives and customer segments
• Provided recommendations on enhancing brand communications
• Creating a custom push notification plan every week for UAE, KSA, Kuwait, Bahrain by channelizing offers and custom curation based on customer search
• Working on Power Bl to monitor sessions, open rate, conversions, preparing Push notification report, newsletter report weekly and other KPI’s
• Working on internal software for creating coupon codes and vouchers for various departments
• Designing a wireframe every week for offer based and creative newsletter for CRM channel.

• Help on website general release testing when needed
• Ensures Quality assurance testing of new functionality
• Platform and custom content management systems
• Communication of tasks to supervisors and key merchandisers
• Updating OBP & calculating CFT on SecretX tool.

• Greet visitors warmly upon arrival, making them feel valued and welcomed
• Provide relevant information about the property's facilities, services, and amenities
• Be readily available to handle guest inquiries, requests, and complaints promptly and effectively
• Offer personalized assistance and recommendations for local attractions, dining, and activities to enhance the guest experience
• Ensure accurate and up-to-date information is provided to guests
• Build and maintain positive relationships with guests through attentive and courteous communication
• Act as a liaison between visitors and various departments to fulfill guest requests and resolve issues
• Handle special requests, such as PODS, VIP arrangements
• Listen actively to visitors' concerns and complaints and take appropriate action to resolve issues
• Escalate complex issues to the appropriate management level, if necessary
• Identify VIP guests and provide personalized attention and recognition
• Maintain a high standard of professionalism, ensuring visitors interactions are friendly, courteous, and helpful
• Remain composed and professional in emergency situations, aiding and support to visitors as needed.

• Creating the Purchase orders
• Match PO numbers in Oracle system by verifying the PO item references against supplier invoice
• Communicate with warehouse supplies with the inventory and doing a quality check on the package’s
• Follow up with vendors and check the shipping requirements.