Kamakshi Madhok
Dubai
Summary
As a Marketing Specialist, I bring a dynamic and impactful approach, skilled at achieving business growth targets even in fast-paced, evolving environments. With a wealth of experience across domestic and international markets, I offer a versatile skill set. My expertise lies in utilizing strong interpersonal, problem-solving, and analytical skills to provide strategic guidance and valuable insights to client organizations, ultimately elevating their business performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Consultant
TSA Global Group
09.2023 - Current
- Developing and executing comprehensive marketing strategies to enhance brand visibility
- Executing compelling digital marketing campaigns leveraging SEO, social media, inbound marketing, and email marketing, from conception to performance analysis
- Conducting comprehensive market research and analysis to identify trends, opportunities, and threats in target markets
- Utilizing analytics tools to measure and report on effectiveness of digital marketing efforts, making data-driven decisions to optimize campaign
- Preparing detailed reports, presentations, and dashboards summarizing key findings and recommendations for senior management
- Providing ad-hoc analysis and support to various departments, including marketing, sales, and operations.
Marketing Analyst
Godfrey Dadich Partners
02.2022 - 07.2023
- Collaborated with cross-functional teams including sales, creative, product development, and client success to ensure alignment in messaging and strategies to improve solution adoption and identify cross-selling opportunities through targeted communications and knowledge sharing Executed end-to-end paid performance campaigns, including strategic campaign structure, keyword portfolio development, creative implementation, landing page optimization, and ongoing keyword bidding, resulting in t consistent achievement of performance targets
- Led in-depth market and competitor analysis to inform the development of 10+ comprehensive plans, campaigns, and activities, while also creating and executing 20+ targeted and multi-channel operations that effectively raised brand service awareness across diverse audience segments
- Converted intricate business needs into KPI's dashboards for data visualization and insights to facilitate business intelligence (BI) deliverables using Tableau or Power BI.
Market & Research Associate
Pitch Global
12.2020 - 01.2022
- Delivered in-depth analysis of entrepreneur fundraising data process & business optimization projects, using Power BI and Dynamics365 to boost revenue by 15% in 6 months of employment
- Completed structured analysis of target markets through quantitative & qualitative research, analyzing customer journey and predictive marketing to drive ongoing client acquisition
- Implemented Salesforce CRM to develop data hub from multiple sources using marketing cloud, track customer interaction, enhance personalized customer service & experience to refine business, acquiring 20+ new clients
- KPI's based on project information and strategies being used.
Marketing Manager
Krrish Group
08.2014 - 03.2019
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain competitive edge in market space.
- Communicated with sellers, buyers, and renters to understand property needs, timeline, and budget, earning 36%of business through referrals.
- Articulated marketing campaigns, furthering campaign efforts, published weekly content, increased engagement on social media by 40%, and organized cross-functional teams and C-suite executives' collaborations to expand client engagement
- Initiated negotiation processes, and consulted with clients concerning market conditions, prices, mortgages, and legal requirements, to ensure a fair and honest dealing.
- facilitated paperwork such as closing statements, deeds, contracts, purchase agreements, and leases to increase efficiency by 13%.
Education
Master of Science -
Hult International Business School
San Francisco, USA08.2021
Master of Science -
Hult International Business School
Boston, USA08.2020
BBA -
Middlesex University
London, UK07.2011
Skills
- Reporting & Documentation
- Client Servicing
- Analytical Tools
- Business Analysis
- Interpersonal Communication
- Networking
- Client Relationship Management
- Negotiation Management
- Strong Research Skills
- Proposal Development
- Market Tracking and Research
- Contracting
- Property Research
Websites
Certification
- Certified Women in Leadership Program, Coventry University, 2011, 2012, London, UK
- Social Media Certification, Hubspot, 11/2019, Boston, USA
- Google Analytics Individual Certification, Google, 11/2019, Boston, USA
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Marketing Consultant
TSA Global Group
09.2023 - Current
Marketing Analyst
Godfrey Dadich Partners
02.2022 - 07.2023
Market & Research Associate
Pitch Global
12.2020 - 01.2022
Marketing Manager
Krrish Group
08.2014 - 03.2019
Master of Science -
Hult International Business School
Master of Science -
Hult International Business School
BBA -
Middlesex University
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