SENIOR MANAGEMENT EXECUTIVE
Over three decades of experience and successful track record providing strategic and operational leadership in challenging start-up and turnaround business situations
A dynamic, flexible, and result-oriented pharma executive, with a strong track record of performance in developing and rapidly changing environments. Has extensive experience in the pharmaceutical commercial sector, with a deep understanding of critical business drivers. A hands-on business professional capable of operating at strategic and operational levels, adept at effectively handling concurrent multiple business matters (sales, financial, operational, regulatory, legal, etc.) with a high level of analytical thinking and commercial acumen. Strong interpersonal communication and leadership skills with an open-style management approach focused on inclusiveness, collaboration, motivation, and people empowerment for peak performance driving the business forward. Culturally sensitive and adaptable when interacting with stakeholders (staff and business partners) of various international backgrounds. Successfully led and managed several legal trading entities having commercial activities throughout the Middle East and North Africa region and delivered year- after-year success in achieving respective business unit targets and growth.
Overview
39
39
years of professional experience
Work History
Vice President
Accord Healthcare Middle East
Dubai
03.2013 - 05.2025
Reporting to the Senior Vice President at UK Head Office, the position had full strategic, operational, and financial accountabilities, as well as overall continued development of the Business in the region.
Regional Director
Actavis Middle East
Dubai
12.2007 - 11.2012
Middle East
Reporting to the Executive Vice President for Emerging Markets at Corporate Headquarters in Europe (Iceland/ Switzerland), the position had full strategic, operational, and financial accountabilities, as well as overall continued development of the Business in the region.
Business Consultant
Apotex International
01.2007 - 06.2007
Led a project that involved a Mid-East regional strategic business review and subsequently provided a detailed strategic business development plan.
Business Consultant
Dabur Pharma Ltd, Kabi
10.2006 - 12.2006
Compiled a comprehensive business plan covering various regulatory, marketing, commercial and legal aspects required to start up a standalone operation in the Mid East region.
Reporting to the Vice President for Commercial Operations at the Europe Middle East & Africa (EMEA) Headquarter in England, the position had full strategic, operational, and financial accountability, as well as the overall continued development of the Business in the region.
Regional Manager
East
01.1992 - 07.2000
Reporting directly to the EMEA President in England, the position had financial and business development accountabilities in the region.
Hospital Pharmacist, based Oncology Services Specialist
Twam Hospital, Al Ain
Abu Dhabi
11.1989 - 11.1991
Hospital Pharmacist
The American University Hospital
Beirut
11.1986 - 08.1989
Education
Bachelor of Science - Pharmacy
University of Toledo
Skills
Strategic planning
Budget planning and forecasting
Leadership expertise
Operations management
Executive decision-making
Organisational structuring
Client Relationship Management
Business strategy formulation
Customer relationship management
Accomplishments
Areas of expertise include:
Strategic Business Planning
Annual Operating (Budget) Management
P&L Account Responsibility
Key Business Performance
Metrics Accountability
Business Development Management
Product Portfolio & Life Cycle Management
Operations & Customer Service Management
Sales & Marketing Management
Trade Channel Relationship Management
Commercial contracts negotiation & execution
Regulatory Affairs (Pharma)
People mentoring and empowerment, In capacity of Vice President for Accord Healthcare MENA:
Established Accord Healthcare's presence in the MENA region by setting up and leading Accord Healthcare MENA as a legal trading entity
Established Accord Healthcare's legal presence in Saudi Arabia by guiding the set up of Accord Healthcare Scientific Office as a representation entity
Compiled and implemented a comprehensive strategic growth plan targeting $50M+ over a 5-year horizon
Assembled, mentored and led a winning team responsible for Business Development, Regulatory Affairs, Medical & Pharmacovigilance compliance, Quality Assurance, Supply Chain, Customer Service, Tender Events Management, Sales & Marketing, Finance and Accounting, and Human Resources
Directed an ambitious market-driven regulatory plan with the objective of achieving regulatory approvals (marketing authorizations- product licenses), which paved the way to successfully launch and commercialize a wide range of various product lines throughout select MENA markets
Successfully registered and commercialized key franchise products (anticancer and biosimilar products) in focus markets: Saudi Arabia, Egypt, Iraq, and Algeria
Succeeded in registering and launching key proprietary franchise biosimilar products [Accofil (Filgrastim), Pelgraz (Peg-filgrastim), Sondelbay (Teriparatide), Zercepac (Trastuzumab), etc.] which led to significant growth in revenue and earnings
Directed the planning and implementation of a key strategic project pertaining to the “localization of manufacturing” of a select range of products in key focus markets
Consistently delivered year-on-year double digit business growth in revenue and earnings- EBITDA
In capacity of Regional Director for Actavis Middle East:
Set up and led Actavis ME as a legal trading entity
Turned around the regional business for Actavis and delivered year on year successive double-digit growth exceeding standard market growth rates at the time
Established a regional pharmaceutical warehousing and distribution hub at Jebel Ali Free Zone
Set up dedicated Actavis Scientific (Representation) Offices in Saudi Arabia, Egypt, and Iran
Successfully launched/ re-launched key franchise products in focus markets: Saudi Arabia, Egypt, Iran, and Iraq
Successfully transferred the business model in UAE, Kuwait, Saudi Arabia, and Egypt from the classic distributor-led model to a fully Actavis-driven commercial model (sales and marketing) whilst utilizing the distributors as local hosts thus ensuring a win-win situation plus full Actavis commercial control
Presided over a dedicated sales and marketing team (field force) in UAE, Kuwait, Egypt, Iran, Iraq and Saudi Arabia organized along key therapeutic area product franchises (Derma, Oncology, Critical Care, & Female Health)
In capacity of Regional Managing Director for Faulding Pharmaceuticals (DBL)/ Mayne Pharma:
Established one of the very first regional pharmaceutical warehousing and distribution facilities in the Dubai Airport Free Zone area, a move that enhanced the competitive edge and contributed significantly towards continued growth of the business
Successfully entered some of the most difficult markets in the region (Libya, Iran, & North Africa)
Successfully transferred the business model in Saudi Arabia from a regulatory and promotional role to a fully stand-alone sales and marketing operation
In capacity of Regional Manager for Faulding Pharmaceuticals (DBL):
Established Faulding Pharmaceuticals/ DBL in the Middle East region by setting up in 1992 one of the very first dedicated pharmaceutical regional offices in Dubai, U.A.E
Embarked on an ambitious market-driven plan to achieve regulatory approvals (marketing authorization licensing) of the company and its products, which paved the way to successfully launching a wide range of products throughout the region
Set up a dedicated Scientific Office in Riyadh, Saudi Arabia, which helped in providing intimate professional support and service to the local distributor and customers in this key market
Succeeded in launching key anti-cancer proprietary products (e.g
ANZATAXTM - Paclitaxel for Injection, which in 1999/2000 doubled sales and profits of the business)
KEY ACCOUNTABILITIES
Developing and executing strategic and operating business plans
Managing daily operations
Monitoring business performance
Managing relationships
Aligning with and communicating business goals
Improving processes
Managing operational costs
GENERAL
Regional coverage: Turkey, Lebanon, Syria, Jordan, Iraq, Egypt, Iran, Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, and Oman, Yemen, Sudan, Libya, Morocco, and Tunisia
Business model: Own corporate presence (legal entity) and/ or distributors
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