Expert in commercial strategy and cross functional leadership, I bring more than 2 decades of experience from diversified portfolios of companies, from OTA, retails, technology dominant dealing in inbound/outbound. I have been in technology and in business both and am capable to envisage the project requirements also take them to finish line while leading the revenue parts of the project. I have the bird eyes view of business simultaneously ensuring the details are seamless during the process.
· Led strategic initiatives in non-air sourcing while aligned with organizational objectives and demands.
a) International and KSA domestic sourcing.
b) Global car rentals, airport transfers & activities.
c) Analyzed the market to form strategic sourcing decisions to enhance product offerings.
· Built and sustained robust supplier relationships, negotiating advantageous terms.
a) Sourcing for exclusive products like private jets, exclusive meet and greet, lounge services, bodyguards, personal shopper experience.
b) Developed and maintained healthy relationships with tourism boards such as STA, Swiss tourism board, Geneva, Zurich, IRELAND, GERMANY, FRANCE, SPAIN, JAPAN.
c) Direct connects with 300 plus vendors across 60+ countries.
· Initiated special projects based on google analytics data and demand forecast
a) Cruises – Red Sea, MSC, Crystal, Royal Caribbean, NCL
b) Disneyland exclusive direct integration in KSA
c) Rail Europe
· Implemented cost optimization and efficiency improvement measures while maintaining service quality standards.
a) ORC
b) Extranet direct connection
c) Supplier integration
d) Maximize bottom-line revenue through supplier optimization and re-engineering sourcing strategies
· Joint marketing projects with direct partners, tourism board, hotel chains & exclusive products
· Developed and implemented online cross selling product strategies resulting in incremental revenue.
a) Activities
b) E-sim
c) Airport transfers
d) Smart Delay
e) Meet and greet
f) Lounge services
· Represented business for multiple inhouse IT projects.
· End to end project management – Worked with operational excellence for process automation across functions
· Regular participation in Tourism board onsite trade shows as well as industry tradeshows as WTM
Growth in YOY revenue by 33%
Grew gross profit margins from 12% to 18%
Achieved ancillary products & other services sales 3-5% attach rate over the span of last year
Commercial Strategy & Revenue Management
Market data Analysis & Intelligence
Cross Functional team Leadership
Process Optimization & Execution
Stakeholder Relations & Negotiation
Hotels & Other services online integration
Proven leader in commercial strategy and cross-functional team leadership, I drove a 33% YOY revenue growth with Margin growth from 12 to 18% at Almosafer by leveraging market data analysis and stakeholder negotiation while handling the business spectrum of more than 40 Million USD annually