Photography
Karan Chhajta
Marketing Manager
London
Summary
I am a marketing manager with multi-industry experience, inherent creativity and exemplary work ethic. Possessing a dogged yet innovative approach to devising and implementing marketing campaigns, I have been part of multi-million dollar rebranding stages of numerous global big-hitters. I have a proven track record of developing and directing high impact digital marketing campaigns to drive traffic and increase brand engagement in order to hit desired KPIs. My goal is to build on my 4+ years of international work experience and top-level education by adding value to a progressive organization with a global standing and positive societal impact.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Marketing Manager
Klinik Everywhere
Remote
07.2022 - Current
- Developing and revamping digital marketing strategy from scratch, in line with the organization's ambitions and expansion goals
- Setting up Search Engine Optimization (SEO) using modern parameters and up to date keyword (short-tail vs long-tail) tactics
- Increasing social media impressions by 749%, new followers by 200% and search appearances by 113% in the first campaign
- Directing UI/UX team to help rebrand the company's brand image across all social media platforms using Canva, Figma etc
- Analyzing Key Performance Indicators (KPIs) and course-correcting digital marketing campaigns accordingly
- Conducting benchmarking and competitor analysis exercises to best position the organization for an effective expansion
- Writing marketing and public relations collateral such as press releases, company awards and new product announcements
- Connecting with clients in new markets and establishing a relationship by pitching the company's product offering
Marketing Supervisor
Ivory Power Group
Abu Dhabi
11.2019 - 07.2022
- Outlining market objectives and specific plan needed to achieve said objectives
- Designing new copywriting standard and guidelines to be used across the organization as well as overseeing training of the same
- Leading the marketing team to deliver on lead generation at peak efficiency and scouting new potential contracts for the organization
- Liaising with the international team to create reports in order to gain insights into market expansion potential
- Offering expertise on efficient digital marketing methods and making the most out of tools such as SEO and social media analytics
- Creating and maintaining an equipment portfolio, showcasing the various products and services on offer
- Preparing marketing collateral where needed and engaging with focus groups to judge customer feedback
- Presenting quarterly cases to higher management to streamline potential expansion plans, highlighting all the new researched markets and territories
- Monitoring modern market and customer trends and adapting the customer journey/profiles accordingly
- Analysis and modification of KPIs based on customer/client feedback
Marketing Executive
Leo Burnett/Publicis Communications
Abu Dhabi
11.2021 - 01.2022
- Part of client servicing team that handled day to day collaboration between the agency creatives and the client
- Assisted in quality control of the agency's creative staff, assuring the design language stays consistent with client requirements
- Spearheaded marketing campaigns for brand awareness to increase client presence in new spheres
- Advised the Account Director on numerous digital marketing tactics to further enhance the results of campaigns
- Organised employee workshops for client by collaborating with event companies at high profile venues in the city.
Intern
Ernst & Young
Abu Dhabi
03.2019 - 05.2019
- Part of an international team that created a marketing campaign for a multi-million dollar project to help the client enter the online delivery sphere
- Created a detailed customer experience plan and conducted market research via questionnaires and focus
- Assisted in project management duties including tracking performance, delays and updating campaign objectives
- Prepared business material such as reports, presentations, briefs etc
- Designed zoning/mapping plan to increase client's volume for expansion plan into neighbouring city.
Business Development Associate
YASH Technologies
Melbourne
08.2018 - 01.2019
- Led the Melbourne lead generation and digital marketing campaign
- Conducted market research on potential demographics and presented comparisons to other cities in Australia
- Assisted in project management duties such as updating an internal tracker to keep team performance in check
- Arranged and attended meetings with potential clients
- Interfaced with back-end team to formalise proposals
- Consistently and significantly exceeded monthly targets for client connections made.
Energy Market Operator
Vacation, AEMO
Melbourne
06.2017 - 07.2017
- Part of a team in charge of conducting a digital marketing campaign to overhaul the company's brand image
- Conducted market research to aid data analysis on customer opinion regarding current brand image
- Presented ideas for new slogans, logo and other nuances to assist transition into new branding
- Ran and updated a blog for AEMO’s internal employee portal
- Analyzed raw data from old surveys to identify patterns in customer preference feedback
- Arranged and attended meetings with clients and upper management to establish campaign progress.
Social Media Intern
Nassau County Museum of Art
Roslyn
05.2015 - 05.2016
- University job, unpaid), Developed a successful social media strategy to increase following across various platforms
- Utilised Google AdWords to optimise the museum's reach
- Kept the campaigns and posts in line with the museum's brand image
- Managed events and set up interviews with featured artists showcasing their work
- Trained past and future employees in the above.
Education
Master of Marketing Communications -
University of Melbourne
Melbourne, Australia 02.2017 - 12.2018
Bachelor of Fine Arts - Communications And Media Production
New York Institute of Technology
New York, USA 01.2013 - 05.2016
Skills
Market Positioning
Campaign Management
Corporate Communication
Brand Development
Customer Experience
MS Office, Semrush SEO, Freshworks CRM, Adobe Lightroom, Canva, Jira, Midjourney AI, Hootsuite
Social Media Marketing
Public Relations
Certification
AMI Professional Member Certificate by the Australian Marketing Institute (09/2022 - Present)
Interests
Football
Digital Art
Podcasts
Public Speaking
Philanthropy
Timeline
Marketing Manager
Klinik Everywhere
07.2022 - Current
Marketing Executive
Leo Burnett/Publicis Communications
11.2021 - 01.2022
Marketing Supervisor
Ivory Power Group
11.2019 - 07.2022
Intern
Ernst & Young
03.2019 - 05.2019
Business Development Associate
YASH Technologies
08.2018 - 01.2019
Energy Market Operator
Vacation, AEMO
06.2017 - 07.2017
Master of Marketing Communications -
University of Melbourne
02.2017 - 12.2018
Social Media Intern
Nassau County Museum of Art
05.2015 - 05.2016
Bachelor of Fine Arts - Communications And Media Production
New York Institute of Technology
01.2013 - 05.2016