Kareem Ahmed Salim

Achievements:

• Partnered with the EMEA stakeholders to generate business opportunities with over $25M annually.
• Contribute positively to revenue generation by 20% of the total revenue
• Successfully managed the annual Coursera MEA Summit, influencing over $15M in business opportunities.
• Increased lead-to-opportunity conversion rate by 60% through targeted marketing initiatives.
• Achieved 140% of annual leads and opportunities targets for 3 consecutive years.

Key Responsibilities

• Set, monitor, and manage strategies, campaigns, client events, budgets, and performance to ensure optimal allocation of resources.
• Establish effective working relationships with sales and agency leadership to implement products and services through sales enablement and marketing demand-generation programs.
• Analyze market trends to identify new opportunities for business growth and expansion in the EMEA region.
• Evaluate campaign effectiveness using data analytics tools, refining tactics based on insights gained from performance metrics.
• Manage vendor relationships to ensure timely delivery of products/services while adhering to budget constraints.
• Responsible for the Implementing the global strategies to integrate into local regional marketing plans.
• Perform market segmentation, targeting, and positioning for various product lines.
• Create engaging content for social media platforms, boosting follower count and overall engagement rates.
• Implement data-driven decision-making by using analytics tools to track campaign performance and adjust strategies accordingly.
• Manage marketing agencies to increase productivity and project success rates.
• Provide feedback on business development and collaborate on product launches.
• Maintain and strengthen the company's brand position across the EMEA region.
• Develop and deliver localized marketing plans aligned with global strategies.
• Oversee regional marketing operations in the EMEA region.
• Implemented data-driven decision-making by using analytics tools to track campaign performance and adjust strategies accordingly

Achievements:

• Contribute positively to revenue generation by 27% of total revenue
• Contributing positively to generating business Opportunities with + £5M annually
• Increase training business revenue by 20%
• Over Achieve annual leads target for four years with a +30% conversion rate.
• 300% growth in website performance through applying an effective digital marketing roadmap (SEO, SEM, digital PR, etc...)
• Build a qualified and segmented database for better communication with a right target audience.

Key Responsibilities

• Set, monitor, and manage strategies, campaigns, client events, budgets, and performance to ensure resources are applied appropriately.
• Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand-generation programs
• Manage regional marketing operations and activities in the Middle East and Africa region that include digital activities, events, PR,
• Provide feedback on the business development of the service offers and participate and collaborate to create, launch, and track the performance of products and service offerings in our markets
• Manage and deliver localized marketing plans as part of the area marketing team, working with local operations managers and sales teams to support the diversity of services offered and entry into new markets as part of the overall Area Operations strategy.
• Maintain and provide strength to the company's brand position across the Middle East and Africa
• Continuously monitor and evaluate business performance, market positioning, product mix, and customer feedback to optimize market brand and positioning.
• Responsible for Implementing global strategies to integrate into local regional marketing plans.
• Manage the performance of the Marketing team. Also, lead and direct a forward-thinking marketing team.
• Develop, manage, and comprehensive digital campaigns
• Creating market trends/ Dashboard reports quarterly, and evaluating productiveness and marketing initiatives ROI.
• Managing online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives

Achievements:

• Achieved 120% of leads target on an annual basis for 4 years in a row
• Increase the conversion% of lead to the opportunity to 35% instead of 20%
• Contribute positively to doubling the training business within 5 years 2010 – 2015
• Led market launch of +20 new products. Identified opportunities, researched new product possibilities, collaborated with the engineering team, and created campaigns.
• Created a Web portal to transform a previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
• Created an Arabic regional website for the GCC region that helped to increase the opportunities value by 17%

Key Responsibilities

• Participating actively in the process of setting the AOP( Annual Operating Plan) for the MEA region.
• Lead the development and implementation of annual marketing plans that resulted in consistent sales increases
• Manage regional marketing operations and activities in the Middle East and Africa region.
• Divisions encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
• Prepare and manage the annual marketing budget.
• Plan, develop, manage, and execute the development and improvement process of marketing intelligence.
• Maintain corporate identity by unifying the branding and positioning of the corporate image across regional subsidiaries and ensure adherence to brand policies & procedures guidelines.
• Plan, create, and manage telemarketing functions across the region to improve the ROI of marketing activities & increase revenue
• Develop, manage, and execute comprehensive digital marketing campaigns.
• Plan and develop a wide range of marketing tools, including promotional materials, flyers, brochures, direct-mail pieces, presentations, and email marketing.
• Manage the performance of the Marketing team. Also, lead and direct a forward-thinking marketing team.
• Establishing and implementing marketing information systems ( KPI, BSC, CSS) to support managerial decision-making.