Karen Lobo
Dubai
Summary
Marketing professional with strong track record of driving impactful campaigns and enhancing brand visibility. Known for effective team collaboration, adaptability, and delivering measurable results in dynamic environments. Highly organized with focus on achieving marketing goals through innovative solutions.
Overview
6
6
years of professional experience
Work History
Business Marketing Executive
Emirates NBD
10.2023 - Current
- Created and executed marketing collateral (EDMs, SMS, radio scripts, bridge banners, push notification), driving customer engagement.
- Coordinated teams to deliver over 100+ campaigns on time, meeting business objectives.
- Developed customer onboarding materials, improving retention and experience.
- Ensured brand consistency across all touchpoints.
- Managed website content updates in collaboration with operations.
- Analyzed campaign performance, optimizing future marketing efforts.
- Reviewed and ensured that terms and conditions for all campaigns were accurate, relevant, and compliant with legal requirements, mitigating risk for the business.
Ecommerce Merchandiser
Eyewa
12.2022 - 09.2023
- Managed end-to-end website and app projects, aligning content with brand and business objectives.
- Created and executed monthly campaigns based on sales data and market trends.
- Collaborated with cross-functional teams to ensure accurate product descriptions and timely content delivery.
- Analyzed sales, CTR, and traffic data to optimize product visibility and placement.
- Designed engaging visual displays, banners, and landing pages to drive customer interaction.
- Resolved discrepancies on the website and app to maintain accuracy and improve user experience.
- Implemented pricing strategies and executed promotional campaigns to boost sales.
Ecommerce Content Merchandiser
Landmark Group
03.2021 - 11.2022
- Managed and published merchandising content across e-commerce platforms (Centrepoint, Splash, Max, Lifestyle, Babyshop, Homebox).
- Skilled in CMS tools like SAP Hybris, Drupal, Monetate, and Amplience to optimize product listings and content.
- Implemented merchandising strategies based on CMS functionality and user insights.
- Used Google Analytics and price tracking to monitor performance and adjust strategies for improved sales.
- Analyzed sales, CTR, and website traffic to optimize product delivery and customer engagement.
Program Management
ENHAPP
09.2020 - 02.2021
- Coordinate with professionals for upcoming events and make sure the content discussed are being delivered on time and within brand guidelines
- Organize the events through webinars and coordinate the event by inviting professionals and audience for the same
- Coordinate with wellness professionals and look after the paperwork, legal formalities, payment and ensure the process was smooth
- Manage all the backend related activities in running the Wellness program for our clients by updating the app giving a brief on the upcoming events and programs
Youth Engagement & Marketing Management
Liv Bank
10.2019 - 03.2020
- Initiated and organized the Liv Hackathon at Amity University, engaging 100+ students to boost brand awareness.
- Coordinated with universities to promote Liv events, driving over 100 student activations (Fun DXB).
- Oversaw bank account closures, ensuring smooth processing of administrative documents.
- Identified customer journey issues through cold calling and recommended improvements to enhance the customer experience.
Customer Experience
Emirates NBD
05.2019 - 10.2019
- Developed questions for the Voice of Employee survey to improve the customer journey and gather insights.
- Managed the customer appreciation program, fostering employee recognition.
- Created a knowledge quiz to encourage employee engagement with new bank products.
- Participated in Happiness Day at branches, collecting direct feedback on the Emirates NBD mobile banking app.
- Drafted and sent onboarding emails to guide customers through their journey with the bank.
Education
BBA - Marketing And HR
Symbiosis Centre of Management Studies
04-2019
Skills
- Campaign planning
- Project management
- Promotions
- E-commerce
- E-mail and direct mail marketing campaigns
- Training and mentoring
Timeline
Business Marketing Executive
Emirates NBD
10.2023 - Current
Ecommerce Merchandiser
Eyewa
12.2022 - 09.2023
Ecommerce Content Merchandiser
Landmark Group
03.2021 - 11.2022
Program Management
ENHAPP
09.2020 - 02.2021
Youth Engagement & Marketing Management
Liv Bank
10.2019 - 03.2020
Customer Experience
Emirates NBD
05.2019 - 10.2019
BBA - Marketing And HR
Symbiosis Centre of Management Studies
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