KARIM ORABY
Dubai,United Arab Emirates
Summary
Knowledgeable and passionate marketer with over 5+ years forming partnerships with clients, stakeholders, and campaign managers. A resourceful and integral component of any organization's growth strategy by allowing companies to leverage their resources and capabilities effectively and profitably. Maintain and create successful relationships with clients and partners through effective negotiation and exceptional performance. Apply targeted marketing strategies to monitor an organization's competition, provide suggestions for improvement, and manage campaigns to promote business performance. Consistently researching and implement new methods to ensure exceptional client relations and enhance customer experience.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing analyst
City Pharmaceutical Co
Dubai, UAE
09.2023 - Current
- Market Research: Conduct in-depth market research to identify trends, customer preferences, and competitive landscape.
Analyze sales data, market conditions and pharmaceutical industry reports.
- Data Analysis: Interpret data related to product performance, market share and customer behaviour.
Use statistical tools and software to analyze and visualize data.
- Reporting: Prepare detailed reports and presentations on market research findings.
Provide actionable insights to senior management and marketing teams.
- Strategic Planning: Assist in development of marketing strategies based on data analysis.
Identify target markets and suggest ways to reach them effectively.
- Campaign Evaluation: Monitor and evaluate effectiveness of marketing campaigns.
Recommend adjustments to strategies and tactics based on performance metrics.
- Budget Management: Manage a $100K USD budget for marketing projects across multiple company departments.
Ensure optimal allocation of resources to maximize return on investment.
- Project Leadership: Handle entire cycle meeting process of company from scratch, ensuring successful execution and follow-up.
Lead marketing activities for new product launches, including products from GSK and Novartis.
- Collaboration: Work closely with cross-functional teams, including sales, product development, and regulatory affairs.
Coordinate with external vendors and agencies for additional market research.
Marketing and Strategic Partnerships Officer
Dubai Insurance
Dubai, United Arab Emirates
08.2021 - 07.2023
- Did Collaborations with external partners/government officials to develop new business opportunities in existing markets and/or develop new markets for products or services
- Identifying potential partners based on business needs, goals, and current partnerships
- Negotiate terms of partnership agreements to ensure that both parties are meeting their obligations and benefitting from the relationship
- Managing existing strategic partnerships by developing new ideas for collaboration, monitoring performance, and resolving conflicts
- Creating and maintain effective marketing plan for all departments to increase sales
- Respond/follow-up on all collaboration inquiries appropriately
- Created proposals and presentations to enable partnership opportunities; plan, prepare and manage publication and distribution of publicity materials
- Organized calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days, and fundraising activities
- Analyze impact of marketing campaigns and prepare measurement reports
- Effectively devise marketing campaigns to promote key partnerships and connect with stakeholders.
Category Content Coordinator
Tradeling.com
Dubai, United Arab Emirates
01.2020 - 07.2021
- Lead Arabic project regarding all things business and content (translated website to Arabic)
- Assisted with roadmap planning, story conception, and product pulls for weekly content stories
- Prepared session abstracts, scripts, slides, ready docs, and speaker ask emails for Content Managers, as needed
- Liaised with C-level, team members, clients, attendees, sponsors, and vendors, building external/internal relationships
- Designed and maintained clear operational guidelines to ensure consistency of operations
- Created/built content of the platform for engagement and awareness
- Maintained/updated the quality of content to verify its effectiveness and publicize it online
- Supported Category Development Operations to maintain daily updates/fixes
- Collaborated with front-end and design teams to run new features, create reports, and update market trends
- Supported sellers-buyers team to fulfill needs.
Digital Marketing Executive
El-Mohandes for Coatings and Solvents
Alexandria, Egypt
06.2019 - 01.2020
- Planned and executed all web, SEO/SEM, database marketing, email, social media, and displayed advertising campaigns
- Identified trends and insights to optimize spend and performance based on findings/research
- Strategically forecasted sales performance trends, monitored competition, and provided suggestions for improvement
- Prepared and managed a digital marketing budget
- Brainstormed and created new and creative growth strategies through digital marketing
- Collaborated with agencies and other vendor partners to uphold key partnerships and increase brand awareness
- Maintained accurate records, and researched new trends to understand their effectiveness and abilities to ensure greater success and profitability.
Guest Relations Specialist
EL Gouna Film Festival
El Gouna, Egypt
09.2018 - 10.2018
- Coordinated and managed communication between guests and staff while providing exceptional customer service
- Oversaw and coordinated all arrivals and departures of special guests (VIPs, SAs, etc.)
- Ensured and provided flawless, upscale, professional, and high-class guest service experiences
- Analyzed customer feedback and provided strategic direction to continuously improve overall rating
- Responded to guests needs and anticipated their unstated ones.
Education
Masters in Project Management - Business
Hamdan Bin Mohammed Smart University (HBMSU)
Dubai, United Arab EmiratesB.S Business Administration - Business
Dual Degree From Cardiff Metropolitan and University Arab Academy for Science and Technology
Alexandria, Egypt 09.2015 - 06.2019
Skills
- Digital marketing
- Business partnerships
- Business development
- Market research
- Business marketing
- Communication skills
- Team building
- Project management and delivery
Certification
- IELTS From the British Council
- Scholastic Assessment Test I SAT
- Mckinsey Forward Program
Languages
Arab
Native
English
Fluent
French
Intermediate
Social Responsibility
- Organizer/Event Planner– Participated in organizing as a head of sector at the world youth forum, under the participation of his excellency Abdelfattah El Sisi- President of Egypt
- Team Lead in UN Simulation Model- Egypt (Aimun16')
- Conducted sessions for youth- Bibliotheca Alexandrina
- Conducted sessions for many organizations in event planning and marketing– EX:EGYPT CAF 2019 Volunteers
- Team Lead Startup Weekend- Google Innovation Arabia–
- Participant HH Mohamed Bin Zayed–Participated in majlis for future generations
References
References available upon request.
Timeline
Marketing analyst
City Pharmaceutical Co
09.2023 - Current
Marketing and Strategic Partnerships Officer
Dubai Insurance
08.2021 - 07.2023
Category Content Coordinator
Tradeling.com
01.2020 - 07.2021
Digital Marketing Executive
El-Mohandes for Coatings and Solvents
06.2019 - 01.2020
Guest Relations Specialist
EL Gouna Film Festival
09.2018 - 10.2018
B.S Business Administration - Business
Dual Degree From Cardiff Metropolitan and University Arab Academy for Science and Technology
09.2015 - 06.2019
Masters in Project Management - Business
Hamdan Bin Mohammed Smart University (HBMSU)