Karim Roushdy
Dubai
Summary
Experienced performance marketer with over 10 years of expertise in developing and executing highly successful digital marketing campaigns. Skilled in media planning, leveraging data-driven insights, and utilizing analytics tools to optimize campaigns for maximum engagement. Demonstrated ability to deliver results-driven strategies and maximize campaign impact. Passionate about using data to inform decisions and drive continuous improvement.
Overview
12
12
years of professional experience
8
8
Certification
Work History
Performance Marketing Manager
Yodawy
03.2024 - Current
- Oversee and manage all performance marketing activities including SEM, paid social, and display advertising
- Develop and implement strategic media plans to enhance brand awareness and drive conversions
- Utilize advanced analytics to monitor campaign performance and optimize strategies in real-time
- Collaborate with cross-functional teams to align marketing efforts with business objectives
- Achieved a 25% increase in ROI through targeted ad campaigns and optimization techniques.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
Senior Performance Marketing Specialist
Yodawy
09.2022 - 03.2024
- Managed a team of junior marketers to execute multi-channel marketing campaigns
- Conducted in-depth analysis of campaign performance to identify areas for improvement
- Increased lead generation by 30% through innovative marketing strategies
- Developed comprehensive reports to communicate results to stakeholders.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
Performance Marketing Specialist
Yodawy
06.2021 - 09.2022
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Executed paid search and social media campaigns to drive traffic and conversions
- Identified appropriate marketing channels and target customers for campaigns.
- Analyzed campaign metrics and provided actionable insights to improve performance
- Improved click-through rates by 20% through A/B testing and optimization.
Social Media Specialist & Community Manager
Yodawy
03.2020 - 06.2021
- Monitored social media channels and responded to customer inquiries promptly
- Implemented social media strategies that increased followers by 40%.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
Media Buyer
CODEX GLOBAL
03.2018 - 08.2019
- Developed media buying strategies to maximize reach and engagement
- Conducted post-campaign analysis to measure effectiveness and ROI
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
Digital Account Manager
Pixomization
08.2017 - 09.2018
- Managed client accounts and ensured the successful execution of digital marketing strategies
- Coordinated with creative and technical teams to deliver high-quality marketing materials
- Analyzed campaign performance and provided clients with detailed reports and recommendations
- Achieved a 15% increase in client satisfaction through effective communication and results-driven strategies.
- Worked cross-functionally with various departments on projects.
- Managed, coached, and developed direct reports.
- Analyzed and reported digital campaign performance with focus on program optimization.
Social Media Specialist
Mass Media Egypt
03.2016 - 01.2017
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
Digital Marketing Specialist
8 Digital Marketing Agency
03.2015 - 02.2016
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Implemented digital marketing campaigns across various platforms
- Analyzed performance metrics and adjusted strategies to optimize results
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Digital Marketing Specialist
YallaForma
07.2014 - 02.2016
- Developed and executed marketing strategies to enhance brand presence
- Monitored and analyzed campaign performance to drive continuous improvement
- Increased website traffic by 30% through targeted SEO and SEM strategies.
Marketing Executive
PAC Egypt
03.2013 - 03.2014
- Planned and executed marketing initiatives to support business objectives
- Conducted market research to identify opportunities for growth
- Enhanced brand visibility through innovative marketing campaigns.
Education
Bachelor's degree in Business Administration - Business Administration
Helwan University
Egypt01.2019
Skills
Digital Marketing
Social Media Advertising
Search Engine Marketing (SEM)
Campaign Optimization
Data Analysis & Reporting
Media Buying
Audience Targeting & Segmentation
Google Tag Manager
Budget Management & Forecasting
Lead Generation
Project Management
Customer Relationship Management (CRM)
Certification
- Certified Digital Marketing Associate (Meta)
- Social Media Marketing Professional Certificate (Meta)
- Branding Foundations (LinkedIn)
- Google Ads Apps Certification (Skillshop)
- Digital Marketing 101 (Almentor)
- Social Media For Personal Branding (Almentor)
- Marketing Foundations (LinkedIn)
- Time Management for Marketers (LinkedIn)
- Strategy And Planning (Almentor)
- Digital Marketing Fundamentals Certification (Google)
- Inbound Marketing Certification (Hubspot Academy)
- Social Media Marketing (Udemy)
Languages
English
Upper intermediate (B2)
Arabic (Native/Bilingual)
Timeline
Performance Marketing Manager
Yodawy
03.2024 - Current
Senior Performance Marketing Specialist
Yodawy
09.2022 - 03.2024
Performance Marketing Specialist
Yodawy
06.2021 - 09.2022
Social Media Specialist & Community Manager
Yodawy
03.2020 - 06.2021
Media Buyer
CODEX GLOBAL
03.2018 - 08.2019
Digital Account Manager
Pixomization
08.2017 - 09.2018
Social Media Specialist
Mass Media Egypt
03.2016 - 01.2017
Digital Marketing Specialist
8 Digital Marketing Agency
03.2015 - 02.2016
Digital Marketing Specialist
YallaForma
07.2014 - 02.2016
Marketing Executive
PAC Egypt
03.2013 - 03.2014
Bachelor's degree in Business Administration - Business Administration
Helwan University
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