KASHIF SHAMEERUDDIN

Oqood Registrations: Single handily streamlined the process of registration of units and uploading the units in DLD registered portal and trained the team.

Registration of Off Plan Projects in Land Department: Was in-charge of doing the necessary works in making sure the projects are registered within the stipulated timeline and the bank escrow accounts are linked with the registration.

Overall Control of Accounts & Auditing: Led the role as person in charge of overall monitoring the company financials on daily basis and auditing at frequent intervals to be in line with the local authority requirements.

Strategic Leadership in Branding and Marketing: Directed branding and marketing strategies for three development projects, including two in Al furjan and one in Jumeirah Village Circle (JVC), achieving 100% sales for three projects within six months. Developed and executed marketing plans, including floor plans, render designs, press releases, brochures, and digital advertisements, resulting in a 45% increase in brand visibility and engagement.

· Brand and Marketing Restructuring: Currently leading a comprehensive rebranding and marketing strategy overhaul, custom designing initiatives to enhance brand identity and market presence.

· Strategic Partnerships and Business Growth: Instrumental in forging strategic partnerships to drive sales, revenue, and brand management, enhancing the company's market position.

· Project Launch Excellence: Orchestrated the launch event for "Beverly Gardens," securing attendance from 2,000+ brokers and generating 3,500 registrations. Delivered 1,000 broker kit downloads within an hour post-event, accelerating lead conversions by 20%.

· Digital Marketing Revival: Relaunched AAHMB’s digital platforms, growing Instagram, Facebook, and LinkedIn followers from 0 to 5,000 in three months. Increased engagement rates by 50% through targeted content strategies and analytics-driven optimizations.

· Outdoor Advertising Campaigns: Designed and executed six strategic hoardings across Dubai, boosting project inquiries by 35% and increasing footfall at sales centres by 25%.

· CRM Implementation: Initiated and deployed CRM systems using LeadSquared and CallGear, improving lead tracking accuracy by 40% and reducing response time to inquiries by 30%.

· Show Apartment Execution: Spearheaded the design and execution of a show apartment, reducing project delivery timelines by 78% (from 45 days to 10 days), resulting in improved client satisfaction and faster sales cycles.

· Global Exhibition Leadership: Led AAHMB’s participation at the LPS China exhibition, designing workforce strategies, exhibition materials, and marketing collaterals. Achieved a 30% increase in international inquiries and strengthened AAHMB’s global market presence.

· Operational Excellence and Digital Transformation: Transitioned the organization to a Google- first digital ecosystem, automating documentation processes and implementing a custom Human Capital Management (HCM) system, reducing operational inefficiencies by 25%.

· Human Resource Leadership: Revamped recruitment and HR policies, increasing employee retention rates by 15% and fostering a culture of excellence through strategic initiatives and leadership development programs.

· Legal and Compliance Oversight: Ensuring legal compliance and safeguarding the company's interests through meticulous documentation and strategic legal oversight.

• Administer daily operations of the company and the work of executives of IT, Marketing, Sales and Finance in line with company policies
• Negotiate with the landlords like Nakheel, Meeras, Emaar and Dubai properties for developing while maintaining professional relationships
• Achieve great success by leading the turn around branches from loss to profit making through expanding the optimal operations from 2 to 30 branches effectively
• Organize monthly meeting with area managers and store managers to implement business strategies, set comprehensive goals and design marketing materials
• Act as a Member of SUBWAY SFAF board and manage the entire government department related to business
• Evaluate performance and results to report to the Regional Office (Lebanon) & Head Office US) in all matters of importance
• Developed and implemented pricing strategies that optimized sales mix, contributing to increased profitability
• Spearheaded product development projects and managed organizational change to align with evolving business needs
• Designed and executed innovative marketing campaigns to elevate brand presence and drive customer acquisition
• Leveraged financial and data analysis to optimize budgets, reduce costs, and support strategic decision-making
• Assisted in the development of Subway brand in south of Pakistan by working under the supervision of development agent
• Facilitated in smooth and optimal operations of the company to by evaluating the stores on surprise basis and analyzing SWOT system for marketing Strategist
• Attended all the Field Meeting on Regional basis to stay updated
• Conducted meeting with Franchisees staff and managers to guide strategies to boost sales, minimize cost, execute new deals and implement promotional methods to attract more customers in adherence with the University of SUBWAY
• Develop, implement, and manage dynamic pricing models to optimize profitability while maintaining competitive market positioning
• Continuously monitor market trends, competitor pricing, and customer demand to adjust prices as necessary
• Evaluate and adjust the sales mix to maximize revenue by balancing high-margin and volume-driving products
• Collaborate with the marketing team to create and execute promotional campaigns that align with the business's objectives and pricing strategies
• Monitor the effectiveness of marketing initiatives and promotions, adjusting strategies as necessary to improve outcomes
• Ensure that branding and promotional activities are consistent across all platforms (in-store, online, social media)
• Delivered high quality service at Cafeteria by catering food and made suggestions to improve the ensure effective operations while supervising cafeteria during peak hours
• Ensured high quality food and process customer complaints and queries in compliance with 'Complaint handling' procedure
• Controlled expenses of food and labor within budget constraints and implemented cost effective methods to minimize costs
• Monitored Cafeteria, Snack outlets and Pantries to ensure that service revenue and expenses are in line with system parameter

• Responsible for leading all the initiatives within the restaurant by administering the Restaurant General Managers, maintaining QSC on monthly basis, supervising outdoor catering activities and controlling restaurant based delivery on shift basis
• Achieved sales targets by directing the store managers to process operations and drive sales while conducting training programs as per YUM
• Organized monthly meeting for analyze and future plans with RGMS and executed marketing plans for designated Stores