Hi, I’m
Katalin Szőcs
Dubai
Summary
Business Leader with over 20 years of experience, with global IT/Telecom leaders, mid-sized enterprises, and startups across Europe - and in the MENA for over a decade. Proven expertise in designing and executing go-to-market and expansion strategies in greenfield and established markets. I often secured multi-million-dollar contracts and increased existing account revenue by 30 - 100% by effectively integrating territory management, team leadership, partner and alliance collaboration, customer success management, and consultative, value-based selling. Recognized for resilience, integrity, and a strong work ethic. Skilled in navigating complex scenarios and aligning cross-functional teams behind customer success. Leverages a multicultural perspective and deep industry knowledge to excel in dynamic environments.
Overview
20
years of professional experience
1
Certification
Work History
Qualtrics Middle EastDubai
Enterprise Account Director – Middle East
06.2023 - 03.2025
Job overview
- Company Overview: A worldwide leader in customer, employee, and brand experience management, offering an innovative SaaS platform powered by advanced AI technologies.
- Led Qualtrics’ market expansion into a new industry sector across the Middle East region.
- Defined and implemented a strategic market entry approach while building and nurturing relationships with key stakeholders, including C-level executives, at major enterprise accounts.
- Adapted and presented US use cases with minimal support to address local sector-specific challenges and demonstrated business value.
- Collaborate with ecosystem partners and cross-functional global teams to drive solution demonstrations and implementations and boost platform utilization for new use cases.
- Key achievements: Built strong brand awareness and a $4M+ pipeline in the target sector, despite repeated delays in Qualtrics’ data-residency-compliant local public-cloud launch, a key prerequisite for the specific industry. Recovered and expanded with 83% a previously lost contract at a major regional bank and doubled the revenue at another bank, both accounts outside the assigned industry vertical.
Alteryx MEADubai
Regional Sales Manager – Large Enterprises
04.2022 - 05.2023
Job overview
- Company Overview: A global leader in Analytic Process Automation (APA), Alteryx (NYSE: AYX) unifies analytics, code-free data science, AI/ML, and business process automation in one self-service, end-to-end platform.
- Drove sales efforts to acquire net new accounts and expand the revenue in existing accounts.
- Positioned Alteryx’s value to senior executives and business leaders in finance, marketing, and operations, aligning their objectives with Alteryx solutions.
- Identified use cases, built business cases, developed account strategies, and championed the adoption of analytics, ML, AI, and data science automation within customer organizations.
- Key achievements: Achieved 65% of the annual sales target and secured a significant contract with a high-value customer, developed from the ground up.
GBI - Gulf Bridge InternationalDubai
Enterprise Sales Manager
08.2020 - 02.2022
Job overview
- Company Overview: A global cloud, connectivity, and content enabler that owns and operates a terrestrial and subsea network.
- Designed and executed the regional commercial growth plan.
- Led direct and partner-led revenue growth for the GBI’s managed services such as SD-WAN/SASE (Versa Networks), Cloud Connectivity, and IP Transit.
- Key achievements: Closed the second-highest value new business deal for GBI in 2021, with a total contract value (TCV) of $1.8 million per year (no annual target assigned).
Vodafone Global EnterpriseDubai
Regional Account Manager - Middle East & North Africa
03.2016 - 07.2018
Job overview
- Company Overview: Part of the Vodafone Group offering managed communications & IT services via its global fixed & mobile network, IoT solutions, security capabilities & professional services for selected named global accounts.
- Created and delivered the VGE market entry sales strategy in the newly established MENA region and led teams consisting of national account managers at Vodafone operating companies in Qatar and Egypt.
- Pioneered the market positioning of VGE’s IoT capabilities, such as Connected Car, and the Enterprise Mobility Management and Security cloud offerings.
- Key achievements: Accomplished 145% of the annual target in € NB TCV (new business total contract value) and existing-account revenue targets for FY16/17, and 110% of the existing-account revenue targets of FY17/18.
Econet Wireless Group (Solarway FZE)Dubai
Senior Business Development Manager
11.2013 - 02.2016
Job overview
- Company Overview: A startup subsidiary of Econet Global, a reputable telecom Group in Africa that develops communication products and solutions.
- Joined the founding team and drove client engagement and brand establishment in untapped markets.
- Led direct sales efforts in new markets, securing partnerships with key regional resellers and NGOs.
- Key Achievements: Concluded a global long-term contract with the United Nations, starting with the prospecting phase and navigating through a long and demanding tendering process, and signed distributors into six new markets.
VMware Global Inc.Budapest
Territory Manager Hungary – Acting Country Lead
01.2011 - 01.2013
Job overview
- Company Overview: Global leader in virtualization and cloud computing; 50+ countries; 14,000 + employees; revenue $7bn.
- Appointed as a country lead to turn around the declining commercial performance. Responsible for five staff, the country’s sales achievement, and reporting to the Regional Manager of Middle Europe.
- Rebuilt trusted relationships and augmented cooperation with the partner ecosystem, incorporating distributors, channel partners, strategic technology alliance partners, and OEMs (Cisco, IBM, HP, Dell EMC, Accenture).
- Proactively facilitated the introduction of a new license model through interactive workshops, specific scenario analysis, and commercial clarification to alleviate client concerns.
- Positioned VMware’s software portfolio and value-added services, signing significant contracts with new clients in collaboration with partners.
- Key Achievements: Realized 19% YoY growth in new license sales (multi-million €) in a saturated market. Instituted new and highly effective working relationships with the local entities of the global alliance and OEM partners.
BT Global ServicesBudapest
Account Director
01.2005 - 01.2010
Job overview
- Company Overview: The world’s leading provider of communications solutions; 17,000 + employees; revenue £ 24bn.
- Hired as an Account Manager, and in year three, assigned to lead the Hungarian sales team comprising four account managers.
- Defined the go-to-market strategy with a limited addressable client pool for the available capabilities in the region out of the global BT portfolio, targeting large corporate accounts in Hungary and CEE.
- As a trusted advisor at the CIO level, competently identified and negotiated complex, high-value ICT solution contracts for major international/local corporations.
- Key Achievements: Received a BTGS International Award for the highest value contract ever closed in CEE, with a value of €4.4 million, for providing global telecom services. Achieved and over-achieved multi-million € yearly sales targets on individual and team levels, with an average of 15% YoY growth in new orders and revenue. Successfully sold projects with values between €1 mill - €4.4 mill, consisting of solutions across Networked IT Services, BT Managed Network Security, Unified Communications, Professional Services, and Field Force Application Systems.
Education
Corvinus University of Budapest
MSc from Engineer Economist
01.1998
Technical University of Cluj-Napoca
MSc from Mechanical Engineer
01.1995
Skills
- Revenue Growth
- Territory/People Management
- Business Strategy Development
- Customer Success Management
- Strategic & Complex Deals
- Partner/Alliance Management
- Value Based Selling
- Consultative, Solution Sales
- Cross-Functional Team Leadership
Affiliations
- Member, Capital Club Dubai (www.capitalclub.com) Feb 2023 – Present
- Exclusive private business club connecting senior executives, entrepreneurs, and industry leaders in Dubai.
Certification
- Proactively expanding my expertise in agentic AI and next-generation AI applications
- Qualtrics Platform Essential, Jan 2024
- MEDDPICC – MEDIC Academy, Feb 2022
- Alteryx Value Selling, June 2022
- VMware Sales Professional (VSP) and Whiteboard accreditation, 2012
- Sandler Sales, BT Target Account Selling, 2005
LANGUAGES
ENGLISH (fluent)
HUNGARIAN (native)
ROMANIAN (fluent)
Timeline
Enterprise Account Director – Middle East
Qualtrics Middle East
06.2023 - 03.2025
Regional Sales Manager – Large Enterprises
Alteryx MEA
04.2022 - 05.2023
Enterprise Sales Manager
GBI - Gulf Bridge International
08.2020 - 02.2022
Regional Account Manager - Middle East & North Africa
Vodafone Global Enterprise
03.2016 - 07.2018
Senior Business Development Manager
Econet Wireless Group (Solarway FZE)
11.2013 - 02.2016
Territory Manager Hungary – Acting Country Lead
VMware Global Inc.
01.2011 - 01.2013
Account Director
BT Global Services
01.2005 - 01.2010
Corvinus University of Budapest
MSc from Engineer Economist
Technical University of Cluj-Napoca
MSc from Mechanical Engineer