KATE SUNDBERG
Dubai
Summary
Senior HR leader with extensive experience partnering with C-suite and executive teams in technology-led and complex organisations. Proven track record in workforce and operating model transformation, organisation design, large-scale change, and building future-ready capability at scale. Trusted advisor known for strong commercial acumen, strategic insight, and the ability to translate business priorities into practical people outcomes.
Overview
12
12
years of professional experience
Work History
Head of HR
Property Finder
03.2025 - Current
- Senior HR leader partnering with the Commercial, Strategy and Analytics, Finance and Mortgage Finder for Property Finder, which is a leading Technology real estate platform.
- Trusted strategic partner to the Executive Leadership Team (ELT), collaborating closely with the CRO, CFO, CSO, and General Managers to shape and execute enterprise people strategy and workforce transformation.
- Led HR Business Partnering and Recruitment functions aligned to portfolio remit, ensuring scalable, high-impact people solutions.
- Drove organisation optimisation initiatives to support growth and scalability, with a focus on capacity planning, capability uplift, and workforce composition.
- Owned Strategic Workforce Planning, defining current and future state workforce models with clear execution roadmaps to future-proof critical capabilities and market position.
- Addressed complex, location-specific and industry-wide people challenges through data-driven problem solving and targeted interventions, impact measured by engagement score uplift of 10%, 11% and 22% for department led people strategies over a 6 month period (July 2025 - December 2025).
- Partnered with the ELT to design and deliver leadership offsites, annual planning cycles, and Quarterly Business Reviews (QBRs).
- People leader to an HR Business Partner, providing coaching, performance management, and career development support.
- Managed complex employee relations and investigation matters, ensuring compliance, risk mitigation, and consistent outcomes.
- Hold end-to-end HR accountability for an employee population of approximately 350 employees.
- Nominated to participate in Organisation wide mentor program 2025/2026.
- Property Finder is a leading Technology real estate platform.
Senior Human Resources Business Partner – Technology
Sportsbet
10.2020 - 12.2025
- Senior HR leader partnering with the Technology Leadership Team in a high-growth, technology-led organisation.
- Key member of the Technology Leadership Team, partnering with the CTO and GMs on people strategy, workforce transformation, and execution.
- 2IC to the Head of HR Business Partners, supporting leadership capability, strategic delivery, and uplift across the BP function.
- Led organisation design initiatives to enable scale and growth, focused on capacity, capability, and workforce composition.
- Co-created a future-ready Technology Workforce Strategy, defining current and target states with clear execution pathways to future-proof capability and market share.
- Accountable for delivery and action planning of annual and three-year Technology strategies.
- Led a large-scale Talent Acquisition initiative supporting delivery of ~180 roles as part of a growth program.
- Developed and owned HR metrics dashboards, translating data into insight-led actions.
- Partnered with Technology LT and ELT on offsite agendas, planning cycles, and Quarterly Business Reviews (QBRs).
- People leader to a Technology HR Business Partner, supporting performance and development.
- Managed complex employee investigations and employee relations matters.
- HR accountability for ~420 Melbourne-based technologists and ~100 Cluj-based technologists.
Human Resources Business Partner
Australian Football League (AFL)
01.2018 - 10.2020
- Partnered with senior leaders across Finance, Commercial, Digital, Growth, Corporate Affairs, Consumer, Clubs & Broadcasting.
- Built trusted, influential relationships with executive stakeholders underpinned by strong commercial and financial acumen.
- Led people, culture, and engagement initiatives aligned to strategic business priorities.
- Owned the Health & Wellbeing agenda, delivering year-on-year improvements in engagement survey metrics.
- Designed and presented a Mental Health Strategy to the AFL Executive, resulting in Mental Health First Aid training rollout.
- Delivered the end-to-end National Employee Engagement Survey, including strategy, rollout, executive presentations, and action planning embedded into people plans.
- Led change management for organisational restructures.
- Provided expert, pragmatic HR advice tailored to complex business environments.
Talent & HR Consultant
Treasury Wine Estates
11.2014 - 05.2016
- Delivered HR and Talent programs across the ANZ business.
- Managed HR projects including HR intranet redesign, employee referral programs, and senior female leadership initiatives.
- Partnered with external providers to develop psychometric assessment tools.
- Developed Employee Value Proposition (EVP) collateral and refreshed employer branding channels.
- Supported leadership capability development through career management workshops.
HR Solutions Consultant
Drake International
03.2014 - 11.2014
Education
Disruptive Strategy -
Harvard Business School
Online 06-2022
Bachelor of Commerce - Human Resources Management
Australian Catholic University
Melbourne 12-2013
Skills
- Executive & C-Suite Partnership
- Technology & Workforce Transformation
- Organisation Design & Operating Models
- Change Leadership & Program Delivery
- Workforce Planning & Talent Strategy
- Culture, Engagement & Wellbeing
- HR Metrics, Insights & Decision Support
- Employee Relations & Risk Management
Personal Information
Title: Senior Human Resources Leader
Additional Information
If you’d like, I can:, Tailor this for a specific executive role or organisation, Reduce it further to a 1-page Board-ready CV, Create a matching LinkedIn executive profile, Add an Executive Value Proposition section for search firms
Core Leadership Capabilities
- Executive & C-Suite Partnership
- Technology & Workforce Transformation
- Organisation Design & Operating Models
- Change Leadership & Program Delivery
- Workforce Planning & Talent Strategy
- Culture, Engagement & Wellbeing
- HR Metrics, Insights & Decision Support
- Employee Relations & Risk Management
Professional Highlights
- Led end-to-end delivery of a new technology delivery ecosystem across Sportsbet, from discovery through to scaled implementation.
- Drove enterprise-wide organisational model change through value stream leadership at scale.
- Led a major technology workforce growth initiative, scaling ~150 technologists across multiple locations to increase product throughput.
- Recognised as a High Performer (2021/2022/2023).
- Represented Sportsbet at the Global Technology Forum (2022–2024).
- Selected for Sportsbet’s Female Talent Program for Leaders (2024).
Timeline
Head of HR
Property Finder
03.2025 - Current
Senior Human Resources Business Partner – Technology
Sportsbet
10.2020 - 12.2025
Human Resources Business Partner
Australian Football League (AFL)
01.2018 - 10.2020
Talent & HR Consultant
Treasury Wine Estates
11.2014 - 05.2016
HR Solutions Consultant
Drake International
03.2014 - 11.2014
Disruptive Strategy -
Harvard Business School
Bachelor of Commerce - Human Resources Management
Australian Catholic University