Katharine Fagerlind
Dubai,DU
Summary
Highly experienced and senior B2B Marketing Director with over 25 years of expertise in technology sector, driving sales and integrated marketing efforts. Proven success in developing and executing data-driven, ROI-focused marketing initiatives across multiple channels brand strategy, product marketing, and digital/social platforms and ABM. Adept at leading high-impact teams and large-scale strategic projects, consistently delivering measurable results in fast-paced, complex environments. Skilled in utilizing technology to streamline marketing processes and enhance operational efficiency. A strategic thinker with an inclusive leadership style, excellent communication and presentation abilities, and a demonstrated track record of influencing senior stakeholders and fostering cross-functional collaboration. Prepared to drive transformational marketing initiatives with a focus on continuous improvement and building high-performing teams.
Overview
25
25
years of professional experience
Work History
Head of Enterprise Marketing, EMEA
Amazon Web Services
07.2020 - Current
- Full accountability for the development and execution of EMEA Marketing Go-to-Market plans, achieving +45% marketing pipeline growth and +40% in launched opportunities year on year.
- Leads a team of 12 diverse field marketing professionals, providing coaching and leadership while coordinating with sales, digital, events, and demand generation teams.
- Collaborates with global teams to implement the ‘One AWS’ strategic operating model, enhancing local delivery and operational efficiency.
- Leverage data and analytics to measure and optimize marketing performance and ROI
- Manage annual planning cycles with a strategic, bottom-up approach, aligning objectives with company goals and customer.
- Fosters cross-functional collaboration with Global and EMEA Marketing, Local Field Marketing, Sales, Operations and Finance to drive optimal campaign performance
- Delivers executive-level communications and progress documents, showcasing key achievements and strategic impacts to senior leadership.
- Established and chaired a Women@Amazon affinity group with over 40 members
Regional Marketing Manager, Middle East Africa
Vodafone Business,
06.2016 - 12.2020
- Execution of Executive round-tables and large events engaging over 300 Senior Executives, generating 4x pipeline
- Introduction of a social advocacy program in MEA generating 1+ million monthly impressions.
- Launch of a regional IoT report and digital campaign generating 1,5 million impressions and five press articles.
- Championed the development of scalable marketing solutions and a goal-oriented culture within the team.
Marketing Director
DEX (Financial Services Start Up, Abu Dhabi)
01.2020 - 05.2020
- Formulated marketing plan and strategy to launch a new digital assets trading platform at Abu Dhabi Global Markets (ADGM).
- Identified agency requirements and on-boarded three new PR and creative agencies building generating two TV placements, two podcast placements and ten press articles in first three months
- Researched and implemented the CRM system for sales and marketing activities
Field Marketing Manager
Symantec
08.2015 - 06.2016
- Introduced Executive round-tables and executed in Dubai, Kuwait and Saudi resulting in multi-million $ pipeline.
- Planned and executed the largest cyber event in Saudi (March 2016) with over 400 executive attendees.
- Introduced a new partner program to channel partners and distributor partners running several events and activation's.
Retail, Telco and Channel Account Manger
Symantec
02.2006 - 08.2015
Education
BA Hons - Business and Marketing
De Montfort University
Leicester, United Kingdom06-1997
Skills
- Strategic Marketing Leadership
- Global and Regional Strategy Development
- Storytelling and content and collateral creation
- Budget Management and Resourcing
- Cross-Functional and Stakeholder Collaboration including external 3P
- Executive Communication and Leadership
- Complex Project Management
- People Development and Engagement
- Data Driven Marketing Insights
- International Experience with Regional Knowledge
- Governance and Process Optimization
Accomplishments
EMEA Account Manager of the Year 2008 and 2009 Symantec
Recognized two year's running by Staples UK for the growth on the account under my leadership
Top Achievers Club 2008 and 2009 Symantec
Chairman's Circle Club 2008 Symantec-One of 16 top performers selected globally to attend a five day management session with the company CEO
Spirit of Achievers Award 2008 Symantec: special recognition for my contribution to the business that year.
Shine Recognition Program 2019 Vodafone:Shine is an annual top achievers trip across all business functions
Top Talent Program 2019 Vodafone Business: recognized as both top performer and top talent for my performance 2018 - 2019
"Exceeds High Bar" and Role Model for last four years at AWS
Languages
English
Bilingual or Proficient (C2)
Swedish
Intermediate (B1)
Timeline
Head of Enterprise Marketing, EMEA
Amazon Web Services
07.2020 - Current
Marketing Director
DEX (Financial Services Start Up, Abu Dhabi)
01.2020 - 05.2020
Regional Marketing Manager, Middle East Africa
Vodafone Business,
06.2016 - 12.2020
Field Marketing Manager
Symantec
08.2015 - 06.2016
Retail, Telco and Channel Account Manger
Symantec
02.2006 - 08.2015
BA Hons - Business and Marketing
De Montfort University
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