KATRINA LOUISE VINCE CRUZ

• Lead the shoot and team.
• Creating mood board for shoot.
• Shooting Restaurant, F&B Photography, Real Estate and Products.
• Helping our Client to Re brand
• Taking video for social media reels.
• Editing Video and Photos.

• Rebrand the company's Clothing line.
• Improved Paris Group Ecommerce site with my own knowledge and skills.
• Booking Models and Doing Test shot.
• Working closely with the editing team.
• Shooting Apparel and Product.
• Helped to improve the company's gear and equipment for shooting.
• Trained junior photographers.

Worked with Namshi, Ounass, Amazon, Sivvi, Pierre Cardin, Balmain, Gian Franco Ferre and Louis Feraud, Chanel and many more

• Leading and managing team including stylist, makeup artist, shoot coordinator and model.
• Prepare product for table top photography following styling instructions for image composition and lighting. This includes, camera angle, product rotation, stuffing, propping, organizing and re-packaging products.
• Prepare images (resizing, clean surfaces, remove imperfections, color correct, remove duplicates, name files and foldering).
• Shooting apparel with models.
• Shooting high end products with keen eye in every details.
• Maintain workflow that insures completing daily production requirements.
• Shooting ecommerce video and editorial photo for social media and website.
• Managing and editing photos in Capture One or Photoshop
• Performed troubleshooting on equipment including Tether cable, Camera and Lighting.
• Quality Check of chosen Images before uploading and sending it.

• Managed appointment bookings for private photoshoots and commercial studio sessions.
• Turned client concepts into reality and received consistent positive feedback.
• Demonstrated professionalism in dealing with clients to achieve customer satisfaction.
• Planned and prepared for numerous on-location and studio shoots concurrently.
• Taking Photos of Food and Beverages, Events, Portrait, Commercial and Editorial for client.
• Collaborated with marketing team to plan video content for social media.
• Operated video and photography equipment, using Adobe to edit footage.

• Shooting Products like shoes, watch, jewelry, and bags.
• Shooting Apparel with model.
• Producing Editorial and flatlays for Zalora’s home website
• Communicate effectively with (tethered) Shoot coordinator,
  Stylist and Make-up Artist to assure the quality and result.
• Collaborate with the visual, product & design team to brainstorm and execute creative direction for Editorial shoot as well as ensuring all images are within brand guidelines
• Performed editing, color correction, enhancement and delivery of final images, in a timely manner for editorial shot
• Inspect equipment (i.e. cameras and lights) for possible technical problems and communicate equipment problems with the necessary parties
• Light set up for studio and outdoor editorial for ecommerce and editorial.

• Taking photos and video of Events.
• Performed retouching and color correction in Lightroom and photoshop.
• Video editing.
• Scheduled meetings with clients to determine goals and expectations.
• Photographed high-quality images for both print and internet distribution.
• Managing my own team with videographers and editors.
• Able to build a good relationship with clients and people.