KAUSHIK SHETTY
Lead - Digital Marketing
Abu Dhabi
Summary
Digital marketing Specialist with 6 Years of experience implementing SEO and content marketing strategies. Helped grow our website to 6-digit monthly organic traffic within 3 years. Experienced in managing team and external vendors. Proficient in Performance Marketing, Growth Hacking, Google Search Console, Google Analytics, copywriting and editing.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Lead - Digital Marketing
Burjeel Holdings
ABU DHABI
01.2019 - Current
- Build systems and processes to initiate, collect, combine, Analyze and translate information related to campaign effectiveness, customer journey and segmentation, website tagging and analytics, predictive modelling, lifetime customer value and marketing mix
- Manage Website CMS activities including page creation layout, website maintenance, on page SEO, and recommending user experience updates
- Developed multi-platform advertising campaign in Ads Manager, Bing Ads, Adobe Marketing Cloud and Ad Roll
- Integrate digital data into marketing analysis and Omni-channel consumer behavior; provide digital attribution solutions and optimization recommendations/support
- Lead creative brief development with in-house creative studio
- Measure and report campaign performance against overall campaign objectives
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Drive creative production of campaign assets, including but not limited to web design, copywriting, and visual assets
- Develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys and referral programs.
Marketing Executive - Digital
Aster DM Healthcare
DUBAI
10.2016 - 12.2018
- Developed and implemented targeted digital strategy to improve business performance
- Built brand awareness and generated leads while managing internal and external marketing campaigns
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Monitored and analyzed market and competitor metrics to reform digital marketing strategies.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
Education
Bachelor of Engineering(B-Tech) - Computer Science
Srinivas University
09.2011 - 06.2015
Skills
Project Managementundefined
Certification
Social Marketing Certification by Hootsuite
Timeline
Lead - Digital Marketing
Burjeel Holdings
01.2019 - Current
Marketing Executive - Digital
Aster DM Healthcare
10.2016 - 12.2018
Bachelor of Engineering(B-Tech) - Computer Science
Srinivas University
09.2011 - 06.2015
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