KEELEY BENJAMIN

Dynamic and strategic Marketing & Communications Leader with 20+ years of global experience building iconic brands and delivering award-winning campaigns across MENA, EMEA, and APAC. Recognized for shaping bold, insight-driven strategies for some of the world’s most iconic brands, including; Nike, Sony, Amazon, Vodafone, Johnson & Johnson, HP, Virgin, Ferrari ME, and Billboard Arabia.

A trusted advisor and cross-functional collaborator, known for leading high-performing teams (30+), managing multimillion-dollar budgets ($250M+), and integrating creativity with data to drive growth, engagement, and brand equity. Proven success in regulated industries and high-profile environments, with expertise spanning brand development, digital transformation, content, partnerships, PR, sponsorships, and market launches.

Key achievements:

• Led Nike’s integrated digital and PR strategy across 32 EMEA markets, launching the first-ever Nike Women’s TV campaign, and delivering campaigns for 2 Olympics, 2 World Cups, and 2 UEFA Euros.
• Directed global marketing and sponsorship at Sony Ericsson, securing major brand alliances with Apple, Google, UEFA, and global media partners.
• Oversaw go-to-market strategies for Virgin Mobile UAE, Amazon Alexa (APAC), and Johnson & Johnson Baby (global).
• Developed trusted communications frameworks to navigate reputation, compliance, and cultural alignment in sensitive sectors.

Known for balancing creative storytelling with strategic discipline, and for inspiring teams to deliver meaningful, measurable data driven results.