KEERTHANA DEVI
Abu Dhabi,United Arab Emirates
Summary
Accomplished professional with extensive expertise in process and induction training, workflow optimisation, and client coordination across onshore and offshore settings. Demonstrates a strong ability in quality monitoring, audits, and process improvement, driving efficiency through innovative thought processes. Proven track record in project management and market scoping, complemented by exceptional communication and presentation skills. Adept at team support, query resolution, and training development, fostering team building initiatives to enhance performance. Committed to leveraging SEO knowledge and data-driven report delivery for strategic client relationship management.
Driven Digital Marketing Specialist with knack for crafting compelling content and leveraging data analytics to inform strategic decisions. Possesses strong communication and project management skills, ensuring seamless collaboration and timely execution of campaigns. Ready to elevate brand presence and drive engagement through innovative digital strategies.
Overview
15
15
years of professional experience
2011
2011
years of post-secondary education
1
1
Certification
Work history
Freelance Digital Marketing Specialist
DIGITAL MARKETTING
Online, India
2021.01 - Current
- Managed social media accounts for boutiques, salons, food brands and service businesses.
- Increased engagement by up to 45% using targeted content strategies.
- Developed SEO-based content plans and optimized pages for ranking.
- Designed eye-catching creatives using Canva for campaigns and promotions.
- Ran Meta Ads including traffic, engagement, and lead-generation campaigns.
- Collaborated with cross-functional teams to ensure consistent brand messaging.
Associate Consultant
Barclays Shared Services
Chennai
2011.01 - 2019.01
- Delivered training to over 350 new employees on PPI and BRU processes.
- Conducted induction and process-level training for both new and existing employees.
- Managed customer complaints, FOS cases, and conducted quality checks.
- Prepared MIS reports to support SLA-based operations.
Education
MBA - Master of Business Administration
Anna University
Mayiladuthurai 2009.09 - 2011.09
B.Com - B.com
Bharathidasan University
Mayiladuthurai09.2009
Skills
- Process and induction training
- Client coordination
- PPI and BRU management
- Quality monitoring and audits
- Communication and presentation skills
- SEO expertise
- Process improvement
- Market analysis
- Candidate interviewing
Certification
- Google Fundamentals of Digital Marketing
- Tally 9.0
- LLP Project at Barclays Shared services (London)
Projects & Awards
LLP Process Improvement Project — Excellence Award: Reduced processing time and enhanced efficiency through optimized workflows., Hi-Flyer Award: Recognized for exceptional performance and consistent contribution., Best Employer Award: Awarded for reliability, excellence, and outstanding teamwork., Overall Excellence Trophy — Barclays Shared Services: Honored for exceptional performance, leadership, and impact on the process., Brain Whiz Kid Award (2013): Awarded for outstanding analytical and problem-solving abilities., State Level Management Meet Winner (2011): Secured the award for excellence in management-related competitions., District-Level Elocution Prize: Recognized for strong communication and public-speaking skills.
Academic Presentations
- “Global Recession: A Boom to Indian Marketers” Presented at Technothirst 2009.
- “Medical Tourism — Opportunities & Growth” Presented at Ethiraj College, Chennai (2010).
- “Knowledge Management in the IT Sector” Presented at Avanzo 2011, Adaikalamatha Science College.
LinkedIn Profile Summary
- Https://www.linkedin.com/in/g-keerthana-devi-3a2232106/
- I am a passionate Digital Marketing Specialist with hands-on experience in managing social media, creating content strategies, running Meta ads, and executing SEO plans for small and mid-sized businesses. I help brands grow their online visibility, increase engagement, and generate leads through creative and data-driven marketing.
- Social Media Management
- SEO & Keyword Optimization
- Facebook/Instagram Ads
- Canva Designing
- Content Planning & Strategy
Languages
English
Upper intermediate
Tamil
Native
Marathi
Fluent
Accomplishments
· LLP Process Improvement Project — Excellence Award
Reduced processing time and enhanced efficiency through optimized workflows.
· Hi-Flyer Award
Recognized for exceptional performance and consistent contribution.
· Best Employer Award
Awarded for reliability, excellence, and outstanding teamwork.
· Overall Excellence Trophy — Barclays Shared Services
Honored for exceptional performance, leadership, and impact on the process.
· Brain Whiz Kid Award (2013)
Awarded for outstanding analytical and problem-solving abilities.
· State Level Management Meet Winner (2011)
Secured the award for excellence in management-related competitions.
· District-Level Elocution Prize
Recognized for strong communication and public-speaking skills.
Declaration
I hereby declare that the information furnished above is true to the best of my knowledge.
Date:
Signature (KEERTHANA DEVI)