KELVIN WAMBUGU

• Develop and execute sales promotions, increasing revenue through targeted campaigns.
• Manage stakeholder expectations with performance reports and sales forecasts.
• Write engaging, entertaining and informative media scripts for different uses.
• Analyze paid and organic website data to enhance Return On Investment (ROI).
• Compile and review consumer data on patterns and preferences for marketing information.
• Brainstorm ideas with clients and stakeholders to maximize project potential.
• Predict and interpret consumer trends to improve product offerings.
• Craft campaigns using market understanding, consumer analysis, and advertising psychology.
• Leverage market and competitor data to identify market opportunities and gaps.
• Evaluate campaign performance to optimise return on investment.
• Develop holistic advertising strategies to achieve revenue and awareness goals.
• Compile industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.

• Offer digital marketing services to SMEs and startups worldwide.
• Create and nurture relationships with referrers, influencers, and partners to promote strategic goals
• Managed social media accounts for multiple clients, creating engaging content to drive traffic, increase follower engagement and enhance brand reputation.
• Ghostwrote high-impact articles, blog posts and website content conveying complex messages, resonating with target audiences.
• Launched innovative, effective promotions and marketing campaigns to meet client demands.
• Defined and monitored relevant trends, areas of growth and campaign performance indicators using Google Analytics.
• Designed and created eye-catching, functional, intuitive websites, continually exceeding client expectations.
• Audited websites to identify technical issues and providing actionable recommendations for SEO improvements.
• Analysed website performance and effectively practised SEO optimisation, increasing web traffic.
• Crafted branding guidelines to enhance precise brand positioning.

• Provided subject matter expertise to influence others at operational and strategic levels.
• Implemented digital marketing strategy for emails, Instagram and Facebook campaigns.
• Built unique brand experience and drove revenue through curated campaigns.
• Managed organic social media growth and activity across all platforms.
• Communicated with customers, stakeholders and target audiences to drive engagement.
• Utilised integrated multi-channel marketing techniques to build and deliver successful campaigns.
• Leveraged market and competitor data to identify market opportunities and gaps.
• Designed graphic elements for print ads, product literature and social media.
• Built public relations strategies for broadened advertising scope.
• Networked with media and PR professionals to build campaign reach.
• Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
• Conducted market research to understand customer base and enhance products.
• Organized marketing plans and programmes to best support business growth and development.

• Brainstormed creative ideas to improve branding and company messages.
• Worked closely with team, gaining knowledge of day-to-day processes and duties.
• Collaborated with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
• Participated in development and implementation of online marketing strategy.
• Conducted statistical analysis on data from marketing campaigns to measure success.
• Increased website and social media traffic by utilizing strong SEO techniques.
• Collaborated with Web, multimedia and art design staffs to create multimedia Web sites and other internet content that conformed to brand and company visual format.
• Researched industry trends and competitor marketing decisions to introduce new ideas.