Kenzy Alshurafa
Dubai
Summary
Dynamic Brand and Project Manager with a proven track record at Shocase, excelling in project management and team collaboration. Spearheaded branding campaigns and optimized social media strategies, significantly enhancing brand visibility. Demonstrated expertise in strategy development and creative direction, achieving high customer satisfaction and stakeholder trust through exceptional project delivery and innovative marketing initiatives.
Personable and organized with strong ability to manage multiple tasks and deadlines effectively. Understanding of project lifecycle and proficient in tools such as Microsoft Word, Excel, and Powerpoint. Committed to delivering successful project outcomes through collaboration and problem-solving.
Overview
4
4
years of professional experience
Work History
Brand and Project Manager
Shocase
01.2024 - Current
- Successfully managed multiple projects by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Met project deadlines without sacrificing build quality or workplace safety.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Monitored project performance to identify areas of improvement and make adjustments.
- Provided detailed project status updates to stakeholders and executive management.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
Junior Brand Manager
Shocase
01.2024 - 07.2024
- Monitored industry trends to maintain a competitive edge in marketing strategies and tactics.
- Coordinated trade show appearances, showcasing products and driving interest from potential clients.
- Spearheaded the creation of engaging promotional materials, enhancing brand visibility.
- Participated in brainstorming sessions that generated fresh ideas for promoting existing products or launching new ones.
- Enhanced product positioning through meticulous market research and competitor analysis.
Intern
Yoox Net-a-porter Group
04.2021 - 07.2021
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Sorted and organized files, spreadsheets, and reports.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Prepared project presentations and reports to assist senior staff.
- Conducted research for various projects, leading to well-informed decisions and successful outcomes.
- Participated in planning and execution of community outreach programs, strengthening community relations.
- Collaborated on marketing campaign that significantly increased brand awareness.
Education
Bachelor of Arts - Political Science And Social Justice
University of Toronto
Toronto, Canada06-2023
Skills
- Event coordination
- Strategy development
- Social media strategy
- Brand positioning
- Creative direction
- Social media campaigns
- Brand strategy
- Project management
Languages
English
Bilingual or Proficient (C2)
Arabic
Advanced (C1)
Timeline
Brand and Project Manager
Shocase
01.2024 - Current
Junior Brand Manager
Shocase
01.2024 - 07.2024
Intern
Yoox Net-a-porter Group
04.2021 - 07.2021
Bachelor of Arts - Political Science And Social Justice
University of Toronto
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