Motorbikes
KERAM MAZOUZI
Media Planning Business Director
Summary
Award-winning media leader with over 15 years of experience across EMEA markets, recognized for transforming business objectives into cohesive offline and digital strategies. A trusted advisor to senior executives, adept at leading cross-functional teams to implement data-driven campaigns that enhance performance and maximize ROI. Known for consistently exceeding client expectations through proactive problem-solving and strategic innovation, fostering strong relationships built on trust and results. Committed to continuous learning and growth, embodying a 'student-leader' mindset that drives success in every endeavor.
Overview
16
16
years of professional experience
3
3
Languages
Work History
Business Lead - Mars MEA
WPP Media
06.2023 - Current
- Strengthened client partnerships via proactive communication, timely delivery, and consistent quality control.
- Restructured team and processes to improve operational efficiency and accountability.
- Led cross-functional planning and execution of omnichannel, full-funnel campaigns (digital, offline, e-commerce).
Client MD - Richemont Group
WPP Media
01.2023 - 05.2024
- Managed a 17-member team; built and maintained trust with the brand owners; ensured global alignment.
- Owned regional strategy and activation for Richemont Maisons (e.g., Cartier, Van Cleef & Arpels).
- Led MENA's first luxury consumer study for Richemont; operationalized insights into data-driven planning and measurement across Maisons.
Business Lead, Head of CPG Vertical
WPP Media
01.2022 - 01.2023
- Led strategic planning and investment oversight for $40M CPG portfolio
- Built a CPG Center of Excellence, standardizing best practices across regional clients
- Enhanced digital measurement frameworks and retail media pilots
Business Lead - Dyson France
WPP Media France
01.2019 - 01.2022
- Owned quarterly media strategy for France across haircare, homecare, and air purification.
- Orchestrated full-funnel activation with specialists (Multiscreen/VOD, SEM, Social, Programmatic, Content).
- Improved MediaSense PBR +80%, unlocking performance bonus.
Account Director - Nike, Zurich, SaxoBank, Nakheel
WPP Media
01.2013 - 01.2018
- Exceeded Nike's "Werun" online registration target by 33%
- Drove Nike's Football App to #1 global rank for downloads
- Awarded Festival of Media 2016, Best Use of Technology
- Drove high quality leads for Saxo and Zurich to achieve record low CPA's.
- Created HNWI media strategies for Nakheel to drive record awareness levels against this cohort.
Account Director - F1, Zain, Kimberly-Clark
WPP Media
01.2010 - 01.2013
- Deputy MD role managing 11-person team and full P&L
- Achieved 18% overachievement in F1 ticket attendance through media innovation
- Zain Campaigns recognized with industry awards and boosted brand KPIs by 30%
Education
BBA - Marketing and Advertising
American University
Dubai, United Arab Emirates01-2002
Digital Marketing Strategy & Analytics -
Columbia Business School
Online01-2020
Skills
- Strategic media planning
- Cross-channel campaigns planning
- Strategic media partnerships
- Talent coaching
- Media performance evaluation
- Operations management
- Budget management
- Client relationship management
- Analytical problem-solving
- Strategic task management
- Continuous improvement
Accomplishments
- Revitalized Dyson France Account by Adapting Quickly to a New Market
- Delivered Record-Breaking Results for Nike Events
- Transformed Regional Media Operations for Mars (MEA)
CONSULTANCY: ARABIAN GAZELLES SUPERCAR CLUB
- Contributed to the growth of the world's first all-female supercar club by leading its digital transformation and luxury partnership strategy.
- Organized high-profile, experiential events in collaboration with global luxury brands, blending automotive, fashion, and lifestyle excellence.
Interests
Off-roading
Photography
Timeline
Business Lead - Mars MEA
WPP Media
06.2023 - Current
Client MD - Richemont Group
WPP Media
01.2023 - 05.2024
Business Lead, Head of CPG Vertical
WPP Media
01.2022 - 01.2023
Business Lead - Dyson France
WPP Media France
01.2019 - 01.2022
Account Director - Nike, Zurich, SaxoBank, Nakheel
WPP Media
01.2013 - 01.2018
Account Director - F1, Zain, Kimberly-Clark
WPP Media
01.2010 - 01.2013
BBA - Marketing and Advertising
American University
Digital Marketing Strategy & Analytics -
Columbia Business School