Detail-oriented business support supervisor with 10 years of experience in managing channel partner relationships and optimizing business operations. Proven ability to lead cross-functional teams and enhance operational efficiency. Expertise in CRM systems and stakeholder communication, driving successful project outcomes and partner engagement.
Overview
13
13
years of professional experience
Work history
Business Support Supervisor – Middle East
Chatsworth Products (CPI)
Dubai, UAE
06.2015 - Current
Led business support operations, ensuring effective coordination among partners, customers, and internal teams.
Served as primary contact for end customers, distributors, and factories, resolving issues promptly.
Maintained accurate customer records in Salesforce and Epicor CRM systems for enhanced visibility.
Prepared Gross Margin Analysis reports to inform pricing decisions and quoting processes.
Generated and communicated customer quotes clearly, following up to secure order closure.
Supported channel partner programmes, focusing on onboarding, enablement, and engagement tracking.
Coordinated regional marketing events and trade shows to elevate brand visibility and partnerships.
Oversee reporting, CRM, and sales enablement activities to optimize operational efficiency.
Lead cross-functional projects with sales, marketing, and supply chain teams to drive strategic initiatives and process improvements.
Internal Sales & Marketing Executive
Topnet Distribution FZCO
Dubai, UAE
12.2013 - 06.2015
Supported sales team with proposals, customer communication, and CRM data management.
Streamlined communication protocols with enhanced transparency in operations.
Identified new market opportunities to expand business reach.
Championed social media marketing initiatives for increased online presence.
Communicated with potential leads via phone calls, cold emails and in person, providing information about product portfolio.
Worked with cross functional team to develop and implement targeted sales strategies.
Generated leads and identified local marketing opportunities, networking and participating in trade fairs, conferences and exhibitions.
Built and maintained well-organised marketing prospect and customer databases.
Led team training sessions for improved sales performance.
Developed compelling marketing campaigns to boost product awareness.
Internal sales executive
ASSA ABLOY Global Solutions -Vingcard
Dubai, UAE
06.2012 - 11.2013
Managed institutional sales for Dubai, Abu Dhabi, and Al Ain markets, supporting key hospitality and commercial clients.
Liaised with stakeholders including customers, suppliers, and internal teams to ensure seamless sales support.
Delivered end-to-end sales operations support including quotations, invoices, purchase orders, and order tracking.
Developed standardized presentations, proposals, and sales scripts to support business development activities.
Coordinated post-sales support to ensure customer satisfaction and repeat business.
Assisted in planning and executing marketing initiatives and exhibition participation.