Experienced in Caterpillar aftermarket products with a keen eye for innovation and a strong drive to create impactful solutions.
With a diverse background in working with the clients & end users, market research, product development, and cross-functional collaboration, excel at creating and executing product strategies that align with business objectives.
My goal is to consistently deliver exceptional solutions that resonate with customers and drive business growth, leveraging a customer-centric approach, dedicated to understanding market needs and translating them into actionable product requirements. Achieved 15% on average YOY growth for the past seven years.
Thrive in dynamic environments, working closely with talented teams to navigate the full product development. Currently responsible for electric power generator aftermarket solutions, industrial engine aftermarket solutions, preventive maintenance products and customer value agreements - CVA.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Aftermarket Product Manager
Al-Bahar (Caterpillar Dealer)
Dubai, United Arab Emirates
2022.05 - Current
Work with Product Support Sales Representatives (PSSRs) and Inside Sales Representatives (ISRs) to research, recommend, and promote the Customer value agreements (CVA), CAT fluids & Filters and aftermarket solutions for Electric Power Generators and Industrial Engines.
Has primary responsibility for financial targets such as revenue growth and profit/loss.
Achieve expertise in the Product through training, research, and continual learning including new product introductions (NPI) and improvements.
Achieved double digit growth YOY for the past two years on the areas covered.
Establish business performance benchmark parameters and ensure they are kept current and effectively communicated internally and externally.
Provide expertise to assist the Dealership with the analysis, implementation, and support of the Product initiative.
Lead the effort within the Dealership to grow the Product revenue and achieve goals agreed with Dealer management.
Recommend Caterpillar and Dealer solutions to PSSR’s & ISR’s based on market research.
Provide training, support and guidance to personnel within the Service Department, Customer Value Agreement (CVA) Department, Machine Sales team, Product Support team, Parts Operations, and Marketing.
Facilitate the development and execution of merchandising programs.
Use software tools to analyze data, create recommendations, and propose solutions/reports to the Dealer and Caterpillar.
Lead and participate in sales meetings and present information on inventory, finance, marketing, and new product updates.
Identify and implement marketing strategy and actions to achieve annual marketing plan.
Act as a point of contact between all Dealer departments, customers, and Caterpillar regarding represented Products
Provide input to Caterpillar for ongoing reports & NPI projects such as competitive product offerings & marketing campaigns and opportunity analysis.
Analyze problems/opportunities and recommend sales strategies to improve Product sales efforts.
Senior Product Support Sales Engineer
Al-Bahar (Caterpillar Dealer)
Kuwait, Kuwait
2013.06 - 2022.05
My journey started as product support sales engineer for the caterpillar aftermarket parts and services and based on sales growth achievements and experience, have been promoted to senior roduct support sales engineer in 2018.
Execute agreed business plan, to ensure the company achieves its sales and market share targets.
Develop a good knowledge of customers' needs and buying behaviours to support customers and provide the appropriate solution.
Attend to customer concerns/ problems and insure that are resolved amicably, in timely and professional manner.
Provide timely, professional and accurate advise to customers on service program, parts availability and any related improvement.
Visit the customer to complete required inspection reports (Track Inspections, Technical Analysis) & inform customer of machine inspection results.
Coordinate with the service department to discuss and agree the most appropriate repair options to meet customer requirements.
Assist in the development of business plans in order to achieve annual operating budget and parts & service sales.
Ensure the quality and timeliness of quoting and invoicing.
Keep up to date with new product introduction and their related parts & service information.
Industrial Engineer
Al Nisf Transformers Plant
Kuwait
2012.05 - 2013.05
Spearheaded work studies for new and existing production lines.
Enhanced operational output through regular plant inspections and improvements.
Scheduled manufacturing teams to achieve timely project completion.
Improved manufacturing efficiency by implementing upgraded processes and systems.
Applied industrial engineering principles to line management, capacity analysis and production planning.
Identified manufacturing issues quickly to minimise lost time and resources.
Reviewed schedules and suggested improvements to develop lean and cost-effective manufacturing processes.
Generated detailed reports covering analysis of production issues and outlining potential solutions.
Processes and Projects Analyst
Orange
Amman, Jordan
2011.11 - 2012.04
Worked in Quality Sigmalean and project management directorate on several projects as six sigma projects (Complaints management, shops Queue improvement, Customer satisfaction Improvement, Emtiyaz Program)
Analysed complex data sets and studied impacts on business growth and operational efficiency.
Conducted in-depth impact analyses, assessing potential effects of proposed initiatives on organisation.
Located deviations from standard operating procedures, understanding causes and preventing reoccurrence.
Prepared proposals with revised methods, new strategies and redefined functions.
Analysed business processes, systems and data to identify opportunities for enhancement and efficiency.
Worked closely with stakeholders to define key performance indicators (KPIs) and establish metrics for processes and projects.
Monitored KPIs and tracked continuous progress to evaluate efficacy of business solutions.
Education
Master of Business Administration - Marketing
Swiss Business School
Switzerland & UAE
2019.11 - 2021.05
Bachelor of Engineering - Industrial Engineering & Engineering Management
The University of Jordan
Amman/Jordan
2008.09 - 2011.09
Bachelor of Engineering - Industrial Engineering
Jordan University of Science and Technology
Ar-Ramtha/Jordan
2006.09 - 2008.08
Diploma - Sales Management Program
Rutgers University
New Jersey/USA
2024.02 -
Skills
Business planning & Analysis
Product Management & Development
Sales Budgeting & Forecasting
Maintenance & Repair Management
Key Accounts Management
Product marketing
Market research
Team leading & Management
Languages
English
Fluent
Arabic
Native
Accomplishments
Aramex award for the second best graduation project for industrial engineering department in the University of Jordan, 2011
Certificate of Achievement, 4th place among Al Bahar Group for outstandingperformance and commitment to excellence program, 2019.
Caterpillar Experience Hero, presented for making the customers feel
appreciated and secured and that their experience was effortless, 2020
Five Star Retail Branch Transformation, Al Bahar-Kuwait, 2022
Certification
Caterpillar Certified Sales Professional, Machine/PSSR (Caterpillar University, July 2013)
Caterpillar Certificate of Achievement, PSSR Campus, Intermediate Level (Istanbul, Turkey, 26-30 May 2014)
Caterpillar Certificate of Achievement, Wear & Maintenance Advanced Courses, EAME Machines PSSR Campus, (Malaga, Spain, April 20-24, 2015).
Advanced & Expert Product Support Sales Engineer, ( Online Program, Caterpillar University, Mar 2017 Feb 2018).
Caterpillar Certificate of Achievement, EAME Oil and Gas Sales and Product Support
Campus, (Caterpillar Dubai Regional Training Center, Mar 2018).
References
References available upon request.
Timeline
Diploma - Sales Management Program
Rutgers University
2024.02 -
Aftermarket Product Manager
Al-Bahar (Caterpillar Dealer)
2022.05 - Current
Master of Business Administration - Marketing
Swiss Business School
2019.11 - 2021.05
Senior Product Support Sales Engineer
Al-Bahar (Caterpillar Dealer)
2013.06 - 2022.05
Industrial Engineer
Al Nisf Transformers Plant
2012.05 - 2013.05
Processes and Projects Analyst
Orange
2011.11 - 2012.04
Bachelor of Engineering - Industrial Engineering & Engineering Management