Khaled Alkashef
Marketing Manager + Video Production
Dubai,DU
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Marketing metrics knowledge and collaborative skills enabled achievement of optimum outcomes.
Overview
6
6
years of post-secondary education
9
9
years of professional experience
Work History
Marketing Manager
New Hope IVF Hospital
Dubai
02.2018 - Current
- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Created videos and managed social media platforms to strengthen company reputation.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Social Media & PR Specialist
Al-Shaya Boots Pharmacys
Dubai
02.2016 - 01.2018
- Collaborated with advertising, production, online marketing and management teams to perfectly time campaigns across platforms.
- Produced blog posts, pay-per-click ads, and promotional content.
- Analyzed and reported social media and online marketing campaign results.
- Interacted with public relations department to identify positive or negative customer feedback regarding media content.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Posted new content for products and services when managing marketing and release calendars.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
- Wrote social media content to increase engagement with customers.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Collaborated with product development team to effectively modernize and update promotions.
Social Media Coordinator
The Body Shop (Al-Habtour)
Dubai
03.2012 - 01.2016
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Managed social media accounts for generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Developed comprehensive resource management reports, data presentations and data analytics reports.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Strategized and developed video content for social media publications.
Education
Bachelor of Accountancy - Accounts
Ain Shams Faculty Of Commerce
Cairo 02.1997 - 09.2001
Diploma - Film-making
Hong Kong Film Academy
Hong Kong, China 12.2001 - 11.2002
Skills
Staff Management
Campaign management
Client communication
Product development
Budgeting
Brand development
Public and Media Relations
Timeline
Marketing Manager
New Hope IVF Hospital
02.2018 - Current
Social Media & PR Specialist
Al-Shaya Boots Pharmacys
02.2016 - 01.2018
Social Media Coordinator
The Body Shop (Al-Habtour)
03.2012 - 01.2016
Diploma - Film-making
Hong Kong Film Academy
12.2001 - 11.2002
Bachelor of Accountancy - Accounts
Ain Shams Faculty Of Commerce
02.1997 - 09.2001