Khaled Helmy

• Developed and executed in-store visual merchandising concepts for luxury brands including Givenchy, Coperni, Ami Paris, and Aquazzura, ensuring alignment with seasonal trends and brand guidelines.
• Implemented weekly visual floor updates based on stock movement, new arrivals, and performance metrics to optimize product visibility and increase sell-through.
• Collaborated closely with marketing and buying teams to synchronize visual themes with campaigns and promotions.
• Conducted regular VM audits and ensured 100% compliance with brand standards across all store zones.
• Trained sales associates on visual merchandising best practices and brand presentation, improving team execution efficiency by 30%.
• Designed and installed impactful window displays and mannequin styling to attract foot traffic and communicate key brand messages.
• Boosted conversion rate by 22% within three months through strategic zoning and high-impact display adjustments.
• Led the launch of a Denim Collection concept with integrated blue and green color psychology, resulting in a 28% increase in sales within the first week.
• Reduced product overstock by 15% through data-driven product placement and fast-moving display rotation.

Career Progression at EGO:

Visual Merchandising Manager (2022 – 2024)

• Led visual direction across all Egypt stores, managing seasonal floor sets, window installations, and promotional campaigns for over 20 branches.
• Supervised and trained a team of 12+ visual merchandisers, ensuring 100% compliance with global brand standards and in-store storytelling.
• Successfully managed over 6 major projects including full concept rollouts, store remodels, and product launch events, each increasing footfall and sales KPIs.
• Reduced floor reset time by 30% through streamlined visual planning and team coordination.
• Collaborated with marketing for influencer campaigns and visual content that boosted in-store engagement and social media traction.

Senior Visual Merchandiser (2019 – 2022)

• Oversaw the execution of monthly visual plans, maintained high brand consistency, and developed team guidelines across key city branches.
• Took ownership of seasonal styling and trend adaptation across footwear and accessories categories.
• Played a key role in launching 3 new stores, from layout planning to VM execution.

Visual Merchandiser (2017 – 2019)

• Executed visual updates across floor sets, windows, and promotional zones as per HO guidance.
• Provided feedback on product performance and display impact, contributing to weekly sales strategy discussions.
• Mentored junior team members and supported cross-store visual needs.

VM Trainee (2016 – 2017)

• Assisted senior VM team in floor coordination, mannequin styling, and prop handling.
• Participated in weekly store visual maintenance and learned foundational VM principles and safety procedures.