KHALED RASLAN
Dubai
Summary
Experienced and results-oriented Sales Leader with over 20 years of success in driving revenue growth, leading high-performing teams, and managing large-scale sales operations across the UAE and GCC real estate market. Proven ability to deliver record-breaking results, launch major off-plan projects, and build strong relationships with developers, investors, and HNW clients. Skilled in strategic planning, team leadership, market expansion, and client relationship management, with a track record of consistently exceeding sales targets. Adept at implementing effective sales strategies, improving CRM systems, and aligning sales goals with business objectives to achieve sustainable growth.
Overview
28
28
years of professional experience
Work History
Sales Director
Evolutions
Dubai, UAE
05.2025 - Current
- Recruit, mentor, and manage a dynamic team of Senior Account Managers (SAMs), establishing performance-driven culture and accountability.
- Spearhead the launch of high-profile off-plan projects in collaboration with multiple developers, achieving rapid market penetration and brand recognition.
- Develop and execute high-impact sales and marketing strategies to drive sustainable revenue growth and strengthen company positioning.
- Build and maintain relationships with top brokerage firms, investors, and HNW clients to secure long-term partnerships.
- Oversee all stages of the sales cycle—from project launch and pricing strategies to final negotiations and handovers.
- Conduct market research and competitor analysis to identify opportunities for expansion and differentiation.
- Ensure consistent achievement of KPIs and sales targets while maintaining superior customer satisfaction levels.
Sales Director
Nabni Development
Dubai, UAE
10.2024 - 05.2025
- Directed sales operations across two flagship sales centers, overseeing recruitment, training, and performance of multidisciplinary teams.
- Collaborated with marketing teams to optimize digital campaigns and lead conversion funnels, resulting in a 35% increase in qualified leads.
- Spearheaded the launch of off-plan luxury residential projects, delivering exceptional sales growth within the first six months.
- Designed and implemented innovative go-to-market strategies that positioned Nabni as a key player in Dubai’s competitive property sector.
- Managed relationships with channel partners and external brokers to maximize outreach and project visibility.
- Monitored and analyzed sales data, preparing executive dashboards to guide strategic decisions.
Sales Team Manager
RAK Properties
Dubai, UAE
09.2022 - 10.2024
- Led sales operations across three branches, managing 40+ staff across RAK, Dubai, and Abu Dhabi.
- Achieved record-breaking sales of AED 2.18 billion (1,677 units) within two years, exceeding KPIs consistently.
- Developed and executed monthly and quarterly sales strategies aligned with company growth objectives.
- Collaborated with finance teams on annual budgets, cost control, and pricing strategies.
- Established and maintained relationships with top brokerage firms; led onboarding, product training, and partnership agreements.
- Analyzed competitor activities, adjusted pricing, and promotional strategies to retain market leadership.
Sales Manager
Sharjah Publishing City (Covid Contract)
Sharjah, UAE
04.2021 - 08.2022
- Achieved the highest revenue record in Free Zone history (AED 98,000,000) through strategic lead generation and channel partnerships.
- Developed innovative business setup solutions tailored to SMEs, startups, and international investors.
- Provided expert advisory on Free Zone vs. Mainland structures, ensuring clients made informed investment decisions.
- Implemented Salesforce CRM optimization, improving lead tracking, pipeline visibility, and conversion efficiency.
- Identified new market trends and business sectors to attract FDI and entrepreneurial ventures.
- Cultivated strategic alliances with key partners to expand service offerings and customer reach.
Sales & Leasing Manager
Ajman Free Zone (Covid Contract)
Ajman, UAE
04.2020 - 04.2021
- Awarded “Best Creative Sales Idea – Q3” for designing innovative business setup packages that increased client conversion.
- Maintained deep knowledge of UAE business setup frameworks, positioning as an expert advisor for investors.
- Developed a robust sales pipeline by optimizing CRM workflows and improving follow-up systems.
- Delivered detailed monthly performance reports and presented business insights to senior management.
- Conducted market research to identify competitive advantages and optimize pricing strategies.
Sales Manager
ARADA Development
UAE
04.2018 - 03.2020
- Identified and analyzed client investment portfolios to recommend tailored real estate solutions aligned with financial goals and market trends.
- Conducted in-depth research on UAE property market dynamics, pricing strategies, and competitor launches to inform product positioning and pricing decisions.
- Spearheaded promotional activities and collaborated with product promoters at major retail destinations and exhibitions across Dubai, increasing brand visibility and lead generation.
- Recruited, trained, and managed a network of local and international real estate brokers, driving expansion into new client segments and improving sales efficiency.
- Partnered with marketing teams to design campaigns that effectively communicated project value propositions and boosted conversion rates.
Team Leader Manager
International Sales Azizi Development
Dubai, UAE
11.2017 - 04.2018
- Managed a team of 4 Sales Managers and 24 Sales Consultants focused on GCC market penetration.
- Designed and executed GCC expansion strategy through roadshows, joint ventures, and regional partnerships.
- Built and maintained relationships with key investors and agencies to ensure brand presence and loyalty.
- Coordinated with senior leadership (RDOs) to align product offerings with regional demand.
- Monitored competitor performance and pricing, providing strategic feedback to management.
Commercial Manager (Sales, Leasing & PM)
Belhasa Group
Dubai, UAE
06.2016 - 10.2017
- Reorganized the Real Estate Division structure, improving operational efficiency and profitability.
- Directed a multidisciplinary team of 48 professionals across Sales, Leasing, Marketing, and Facilities Management.
- Developed and implemented a Group Leasing Strategy to optimize occupancy and rental yield.
- Oversaw full P&L responsibility, reviewing financial performance and introducing corrective strategies to exceed targets.
- Negotiated all lease and sale contracts ensuring compliance, profitability, and long-term value creation.
Assistant Director of Sales
NBHI Group
Abu Dhabi, UAE
05.2014 - 05.2016
- Managed leasing and sales operations for group portfolios in Al Ain, Dubai, and Abu Dhabi, including residential, retail, and commercial assets.
- Oversaw Al Bawadi Mall (400 retail shops, 110,000 sqm), IKEA Al Bawadi (2,500 sqm), and Al Ain Central Market (400 units).
- Negotiated lease agreements, set rental pricing, and optimized tenant mix to enhance occupancy.
- Managed budgeting, forecasting, and rent collection to meet financial objectives.
- Ensured property maintenance, renovation planning, and tenant satisfaction across all assets.
Team Manager - Sales
Schon Properties
Dubai, UAE
12.2012 - 05.2014
- Achieved AED 41 million in retail sales, securing 70% leasing of Schon Business Park during construction phase.
- Led a team of 3 Sales Managers and 21 Consultants in delivering exceptional sales performance.
- Designed and implemented sales campaigns and client outreach initiatives.
- Developed training programs and sales scripts to enhance negotiation and closing skills.
Sales Director
Water front development
Dubai, UAE
03.2009 - 12.2012
Head Of Sales
Manazel properties
Abu Dhabi, UAE
11.2007 - 03.2009
Sales Consultant - Manager
Damac Properties
Dubai, UAE
02.2005 - 11.2007
- Professional experience in Off plan
Senior Sales Executive
Al Maha Desert Resort & Spa
Dubai, UAE
08.2001 - 01.2005
Sales Account Manager
Sheraton Luxor Resort
Egypt
11.1999 - 08.2001
Sales Executive
Metropolitan Hotel
Dubai, UAE
10.1998 - 11.1999
Education
Bachelor - Tourism & Hospitality Management
Skills
On-site Sales Mobilization
Property Management
Market Penetration
Free Zone Licensing
Market knowledge (Dubai RAK and AUH)
Sales Strategy & Planning
CRM Systems
Sales Campaign Alignment
Financial Planning
Competitor Analysis
Team Leadership & Development
Broker Network Management
Lead Conversion and Closing
Communication & Presentation
Digital Proficiency
Regulatory Compliance & Awareness
Analytical & Reporting
Accomplishments
- Generated over AED 2.18 billion in sales at RAK Properties by leading multi-location teams and implementing high-impact sales strategies across Dubai, Abu Dhabi, and Ras Al Khaimah.
LANGUAGES
English - Proficient
Arabic - Native
French - Moderate
Timeline
Sales Director
Evolutions
05.2025 - Current
Sales Director
Nabni Development
10.2024 - 05.2025
Sales Team Manager
RAK Properties
09.2022 - 10.2024
Sales Manager
Sharjah Publishing City (Covid Contract)
04.2021 - 08.2022
Sales & Leasing Manager
Ajman Free Zone (Covid Contract)
04.2020 - 04.2021
Sales Manager
ARADA Development
04.2018 - 03.2020
Team Leader Manager
International Sales Azizi Development
11.2017 - 04.2018
Commercial Manager (Sales, Leasing & PM)
Belhasa Group
06.2016 - 10.2017
Assistant Director of Sales
NBHI Group
05.2014 - 05.2016
Team Manager - Sales
Schon Properties
12.2012 - 05.2014
Sales Director
Water front development
03.2009 - 12.2012
Head Of Sales
Manazel properties
11.2007 - 03.2009
Sales Consultant - Manager
Damac Properties
02.2005 - 11.2007
Senior Sales Executive
Al Maha Desert Resort & Spa
08.2001 - 01.2005
Sales Account Manager
Sheraton Luxor Resort
11.1999 - 08.2001
Sales Executive
Metropolitan Hotel
10.1998 - 11.1999
Bachelor - Tourism & Hospitality Management
STRENGTHS
- Strategic Leadership: Proven ability to develop and execute sales strategies that align with overall corporate goals, driving consistent revenue growth and market expansion across competitive real estate and free zone sectors.
- Client Relationship Management: Expert in building and maintaining long-term relationships with high-net-worth clients, investors, and business partners, resulting in repeat business and strong client loyalty.
- Team Development & Mentorship: Strong track record in recruiting, training, and inspiring large sales teams to achieve peak performance through clear goal setting, coaching, and recognition programs.
- Market Expansion & Business Growth: Skilled at identifying new market opportunities, launching innovative projects, and forging strategic alliances that strengthen brand presence and increase market share.