Maryam AlShazly
Marketing And Communication Manager / MBA Global Marketing
Dubai
Summary
Goal-oriented marketing expert with MBA in Global Marketing, and experience in the MarCom field. Hardworking, performance-oriented, eager to learn with a noticeable presentation and communication skills
Overview
11
11
years of professional experience
4031
4031
years of post-secondary education
3
3
Languages
Work History
Marketing Lead
Intel-cs
01.2025 - Current
- Planning the yearly Marketing Plan.
- Deciding on the strategy and marketing tools used (Both, physical and digital) used to achieve the yearly targets.
- Implementation or management of marketing activities decided, such as:
- Company's events management.
- Company's exhibitions presence management.
- LinkedIn and meta content management; including designs and content writing.
- Maintaining communication with partner's (AWS) marketing team
- Maintaining existing customers through different communications.
- Digital media and Google ads, content and frequency decisions, along with previous results' assessments.
- Workshops and Webinars, content and promotion management.
- E-mail Marketing, content and frequency decisions.
Senior Marketing Executive (Remotely / On Project)
Envision Marketing And Advertising Consultancy
05.2020 - 04.2024
Sr Marketing and Communication Executive
ink smith Marketing And Advertising Consultancy
02.2017 - 01.2020
- Developing marketing plans based upon extensive research and previous briefing
- Deciding along with other departments (account management team, creative and design)on communication tools that will use to achieve client's objectives efficiently
- Developing communication/advertising concepts through meetings and brain storming sessions with creative team
- Approving designs and story boards through working as a liaison between the creative & design team and the client
- Writing, managing and approving advertising copies in different campaigns
- Writing and supervising junior executives' different materials to present.
- Establishing and maintaining relationships with clients/potential clients to build business opportunities
- Planning different PR events as part of the promotional plan along with account managers and team members
- Meeting with third party agencies along with account executives if needed to execute different communication activities
- Supervising a team of junior marketing executives
- Training newly hired marketing employees
- Developed and implemented short- and long-term communications strategies.
Marketing and Communication Executive
Envision Marketing And Advertising Consultancy
10.2014 - 05.2016
- Assisting in developing along with team leader and marketing manager marketing and promotional plans based upon extensive research and previous briefing
- Planning along with other departments (account management team, creative and design)on the communication tools we will use to achieve the client's objective efficiently
- Developing communication/advertising concepts through meetings and brain storming sessions with creative team and other team members
- Guiding other designers, creatives and copywriters to work on ads and make sure it meets client's objectives and preferences
- Taking part in different PR events as a part of the promotional plan along with account managers and team members
- Assisting marketing managers and seniors meeting with third party agencies along with account executives if needed to execute different communication activities
- Writing, managing and approving advertising copies in different campaigns
- Writing and supervising junior executives' different materials to present.
Business Studies and Marketing Teacher (Part Time)
Kenana International School
09.2017 - 06.2019
Marketing Teaching Assistant and Course Developer
Free Lancing
11.2016 - 05.2019
Academic Advisor (Faculty of Mass Communication)
Misr international university
11.2013 - 04.2014
Education
MBA - Global Marketing
ESLSCA Paris Business School (Cairo Branch)
Cairo Jul 2013 - 09.2017
Integrated Marketing Communication
Misr International University
Cairo 09.2008 - 07.2012
Thanaweya Amma - Arts Section
Notre Dame De La Delivrande
Cairo Sep 1998 - 07.2008
Skills
Communication skills
Soft skills
Presentation skills
Teaching and training skills
Marketing and promotions
Business marketing
Internships and training
Summer 2011
Thomson Reuters (United Kingdom)
Training and a work shop on Public relations and communication in the field of journalism and media exposure, events and press conferences
Summer 2010
Tarek Nour Advertising (TNA)
"Account management and client servicing department"
1- Working on new clients profiles and pitches
2- Assisting in clients briefing
3- Taking part of presentations and brief discussions with clients
4- Working extensively on Ramadan campaigns
5- Research and development in different forms as market visits and mystery shopping
July 2009
InterMark-GSW Communications Consultancy
"Marketing department"
1- Assisting in developing SWOT analysis for different products
2- Writing Newspaper articles (part of product PR campaign)
3- Assisting in developing mother and child magazine
4- Assisting in planning and co-promoting new products.
2 months summer job in 2006
InterMark Communications consultancy
"Departments rotation"
1-Administraton
2- Procurement
3- HR
4- Marketing
5- Design and creative
2-Marketing Dept.
3-Creative Dept
Timeline
Marketing Lead
Intel-cs
01.2025 - Current
Senior Marketing Executive (Remotely / On Project)
Envision Marketing And Advertising Consultancy
05.2020 - 04.2024
Business Studies and Marketing Teacher (Part Time)
Kenana International School
09.2017 - 06.2019
Sr Marketing and Communication Executive
ink smith Marketing And Advertising Consultancy
02.2017 - 01.2020
Marketing Teaching Assistant and Course Developer
Free Lancing
11.2016 - 05.2019
Marketing and Communication Executive
Envision Marketing And Advertising Consultancy
10.2014 - 05.2016
Academic Advisor (Faculty of Mass Communication)
Misr international university
11.2013 - 04.2014
Integrated Marketing Communication
Misr International University
09.2008 - 07.2012
MBA - Global Marketing
ESLSCA Paris Business School (Cairo Branch)
Jul 2013 - 09.2017
Thanaweya Amma - Arts Section
Notre Dame De La Delivrande
Sep 1998 - 07.2008
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