Khalil Dagher

Led regional PR and communications strategy across GCC and Levant markets, supporting MG's rapid growth through product storytelling, partnerships, and integrated marketing initiatives.

Responsibilities

• Develop regional communications strategies aligned with product launches, brand positioning, and commercial priorities.

• Manage and coordinate multiple agency partners including creative, social media, and PR agencies to ensure consistent campaign execution across markets.

• Work closely with product planning and engineering teams to translate vehicle technology, performance features, and innovation into compelling brand narratives.

• Support distributor markets with communications strategies that strengthen MG's regional brand perception.

Key Achievements

• Led the naming strategy for MG RAKAN, MG's flagship regional SUV and the brand's first Arabic-inspired model name.

• Secured major brand partnerships including Middle East Film & Comic Con and the Dubai Marathon, expanding MG's presence within lifestyle and sporting platforms.

• Delivered the first European influencer test drive organized by a Chinese automotive brand, strengthening MG's global brand perception.

• Executed a premium Delano Dubai activation, integrating media, influencers, and experiential storytelling.

• Delivered influencer campaigns reaching 3M+ audiences across regional social platforms.

Clients: Bentley Motors, INFINITI, RM Sotheby's, Esports Management Group

Led communications programs for luxury and automotive brands across the Middle East.

Responsibilities

• Managed integrated PR strategies including media relations, influencer campaigns, and experiential brand activations.

• Served as senior client contact providing strategic counsel and overseeing campaign execution.

• Developed communications plans focused on brand awareness, engagement, and measurable ROI.

Key Achievements

• Increased INFINITI media share of voice by 10% in Q2 2023 through targeted editorial placements and strategic media engagement.

• Managed Bentley Middle East PR activities across the MEAI region, coordinating campaigns across multiple markets.

• Delivered influencer activations, including the Undiscovered Arabia content series.

• Organized high-profile automotive brand events from ideation through execution

Clients: Audi, Automobili Pininfarina, Bugatti, Lamborghini, PEUGEOT, Continental

Managed communications programs for global performance automotive brands across the Middle East.

Responsibilities

• Developed strategic communications programs supporting vehicle launches and brand positioning.

• Managed press fleets and coordinated regional automotive media drives involving international journalists and influencers.

• Built strong relationships with regional automotive, business, and lifestyle media.

Key Achievements

• Supported regional launch campaigns for major vehicles, including:

• Lamborghini Huracán STO
• Audi RS3
• Automobili Pininfarina Battista
• Bugatti Mistral

• Delivered extensive media coverage across automotive, luxury, and lifestyle publications across the region.

Clients: Mercedes-Benz, Michelin, Acer, ENOC, Tajawal

• Managed media relations, influencer engagement, and regional press events.

• Developed messaging frameworks and press materials for automotive and technology product launches.

• Supported campaign strategy development across automotive and technology sectors.

Clients: Intel, Autodesk, Twitter, Duracell, AW Rostamani

• Developed press materials, speeches, and campaign messaging for global brands.

• Monitored media coverage and produced campaign performance reports.

• Supported execution of communications campaigns across multiple industries.