KHATEEB RAHAMAN
Dubai,UAE
Summary
Dynamic digital marketing specialist with extensive expertise in paid platforms such as Meta Ads, LinkedIn Ads, and Google Ads. Proficient in utilising tools like Google Analytics 4 and Salesforce to drive lead generation and optimise campaign performance. Skilled in A/B testing, audience segmentation, and content strategy to enhance brand visibility and engagement. Adept at integrating CRM systems and designing effective landing pages to maximise conversion rates. Committed to leveraging performance marketing skills for strategic growth and innovation within the digital landscape.
Overview
1
1
Certification
2
2
years of post-secondary education
10
10
years of professional experience
Work history
DIGITAL MARKETING MANAGER
AHS Properties
2025.10 - 2026.08
- Managed 500,000 AED monthly paid media budget across Meta, LinkedIn, Google, and Programatic; optimized allocation to drive quality lead generation and ROI for multi-asset luxury real estate portfolio.
- Executed flagship Parallax Dubai campaign (twin ultra-luxury towers): Coordinated integrated brand launch strategy, messaging architecture, and 90-day LinkedIn growth roadmap targeting global UHNWl investor profiles.
- Delivered Shangri-la acquisition awareness campaign: Generated 8.7M impressions, 1 07K+ clicks, achieved 3.10% CTR on LinkedIn (EU market), 3.40 AED CPM on Meta
- Drove lead generation across acquisition channels (social, search, email, WhatsApp): Generated 5,000+ qualified leads annually across all platforms and sources
- Orchestrated Forbes Middle East billionaire feature campaign: Coordinated 4-phase media plan (60k to 1.9M AED phases), synchronized posting across UAE, GCC, UK, EU, Asia-Pacific.
- Implemented WATI WhatsApp Business automation for lead routing: Built smart menu workflows, CRM integration, and lead qualification system.
- Conducted A/B testing on ad creatives, landing pages, and audience segments; optimized targeting and bidding strategies to increase conversion rates by.
- Analyzed campaign performance via Google Analytics, Tag Manager, CRM dashboards, produced weekly performance reports and monthly executive decks for C-level stakeholders.
PERFORMANCE MARKETING MANAGER
Hermes Real Estate
2024.09 - 2025.09
- Drove lead generation campaigns across Google Search, Meta, LinkedIn, Snapchat; optimized for quality and ROI against monthly/quarterly sales targets.
- Planned, executed, and monitored performance marketing strategies including ad creatives, landing pages, A/B testing, improved conversion metrics.
- Managed campaign budgets and spend allocation; collaborated with sales and creative teams to align initiatives with business growth goals.
Senior Digital Marketing Specialist
Springfield Properties
2023.01 - 2024.12
- Designed digital media campaigns and managed lead generation via Facebook and Google Ads managed all company social channels.
Digital Marketing Specialist
Gr8 Services WSI
2021.10 - 2023.06
- Facebook/TikTok/Snapchat campaigns using SEMrush, AHREFs, Google Analytics, and Salesforce.
DM Cum Client Service Analyst
Theorem
2019.09 - 2021.09
- Managed multi-channel performance campaigns (Google Ads, Display, Social) analyzed performance via Google Analytics and CRM.
Assistant Manager
Windshield Experts AIS
2016.09 - 2018.09
- Managed CRM entries, lead conversations, customer handling, and daily/weekly/monthly reporting.
Education
PGDM - Marketing
BMS Bangalore
India 2017.01 - 2019.01
Skills
- Paid Platforms: Meta Ads (Facebook, Instagram), LinkedIn Ads, Google Ads, Google Display Network, YouTube Ads, Snapchat Ads
- Tools & Platforms: Google Analytics 4, Google Tag Manager, CRM Dashboards, Salesforce, SEMrush, Apify, WATI WhatsApp Business, HubSpot, Shopify
- Expertise: Lead Generation, Performance Marketing, A/B Testing, Campaign Optimization, Audience Segmentation, Landing Page Design, CRM Integration, Budget Allocation, Attribution Modeling, Content Strategy, SEO/SEM
Certification
- Google Ads Certification | Google Analytics Certification | Meta Social Media Certified | HubSpot Social Media | WATI WhatsApp Business Automation
- Google Analytics Certification
- Meta Social Media Certified
- Google Ads Certification
Timeline
DIGITAL MARKETING MANAGER
AHS Properties
2025.10 - 2026.08
PERFORMANCE MARKETING MANAGER
Hermes Real Estate
2024.09 - 2025.09
Senior Digital Marketing Specialist
Springfield Properties
2023.01 - 2024.12
Digital Marketing Specialist
Gr8 Services WSI
2021.10 - 2023.06
DM Cum Client Service Analyst
Theorem
2019.09 - 2021.09
PGDM - Marketing
BMS Bangalore
2017.01 - 2019.01
Assistant Manager
Windshield Experts AIS
2016.09 - 2018.09