Summary
Overview
Work history
Education
Skills
Websites
Languages
Timeline
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Khawar Shahzad

Khawar Shahzad

Dubai,United Arab Emirates

Summary

Highly motivated and results-oriented marketer with a strong background in generating leads through Digital marketing. I possess a deep understanding of Digital Marketing platforms and their role in driving brand awareness and lead generation. Demonstrates excellent teamwork and stress management skills, ensuring effective collaboration and successful project execution. With professional experience. I have gained valuable insights into marketing strategies and tactics.

Overview

6
6
years of professional experience

Work history

Digital marketer

Cleanline group of companies
Dubai, UAE
01.2024 - Current
  • Implemented digital marketing strategy for emails, Instagram and Facebook campaigns.
  • Analysed paid and organic website data to enhance Return On Investment (ROI).
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Evolved brand identity to stay current and relevant to expanding customer base.
  • Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
  • Organised marketing plans and programmes to best support business growth and development.
  • Networked with media and PR professionals to build campaign reach.
  • Managed organic social media growth and activity across all platforms.
  • Communicated with customers, stakeholders and target audiences to drive engagement.

Digital Marketing Executive

Bismillah H&M Corporation
Karachi, Pakistan
07.2021 - 06.2023
  • Conducted social media marketing campaigns to generate leads and increase brand awareness
  • Utilized platforms such as Facebook, Instagram, and LinkedIn to create targeted advertisements and engaging content
  • Managed multiple social media platforms, ensuring consistent brand messaging and timely content delivery
  • Created compelling posts, images, and videos to capture audience attention and encourage interaction
  • Monitored performance metrics, including reach, engagement, and conversion rates, to assess campaign effectiveness and make data-driven optimizations for improved results
  • Collaborated with cross-functional teams, including graphic designers, copywriters, and sales representatives, to develop and implement comprehensive marketing strategies aligned with organizational goals
  • Conducted market research and analysis to identify target audiences, understand consumer behaviour, and identify emerging market trends
  • Utilized tools such as Google Analytics and social media insights to gather and interpret data
  • Assisted in the development of digital advertising materials, including ad copy, visuals, and landing pages
  • Collaborated with designers to ensure compelling and visually appealing assets
  • Played a key role in managing customer relationships by promptly addressing inquiries, providing product information, and resolving issues to ensure customer satisfaction and retention.

Marketing executive

Taqi autos
Karachi, Pakistan
01.2020 - 07.2021
  • Identified new customer segments and target audiences to expand reach.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
  • Analysed sales reports to identify trends and update strategies.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.

Freelancer

Multiple Projects
, Pakistan
06.2018 - 07.2024
  • Digital Marketing Strategy: Developed and executed comprehensive digital marketing strategies that resulted in increased social media traffic, lead generation, and sales
  • Social Media Management: Successfully managed different social media accounts, growing the follower base and consistently engaging with the audience through compelling content
  • Content Creation: Produced high-quality content including blog posts, videos, infographics, and social media updates, resulting in improved brand visibility and engagement
  • Data Analysis: Utilized analytics tools to track campaign performance, analyze user behaviour, and make data-driven decisions to optimize marketing efforts
  • Paid Advertising: Proficiently managed digital advertising campaigns on platforms like Google Ads and Facebook Ads
  • Team Collaboration: Collaborated with cross-functional teams, including graphic designers, content writers, and web developers, to ensure cohesive and effective marketing campaigns
  • Client Relations: Maintained strong relationships with clients, providing regular updates, reports, and consultations to meet their digital marketing objectives
  • Continuous Learning: Demonstrated a commitment to staying up-to-date with industry trends and emerging technologies in digital marketing and social media management.

Education

MBA in progress -

Iqra University
01.2018 -

Bachelors in business administration -

Iqra University

Skills

  • Digital marketing
  • Lead generation
  • Paid promotions
  • Running social media campaign
  • Team work
  • Generate marketing strategies
  • Sales
  • Manage customer relationship
  • Ads creation
  • Adobe Photoshop and other Editors
  • Microsoft Office
  • Content creation
  • Adobe Premiere Pro
  • Email Marketing
  • Brand development
  • Market research
  • Campaign development experience
  • Instagram content creation
  • Client communication

Websites

Languages

English Proficient
Fluent
Urdu Proficient
Fluent
Punjabi Proficient
Fluent

Timeline

Digital marketer

Cleanline group of companies
01.2024 - Current

Digital Marketing Executive

Bismillah H&M Corporation
07.2021 - 06.2023

Marketing executive

Taqi autos
01.2020 - 07.2021

Freelancer

Multiple Projects
06.2018 - 07.2024

MBA in progress -

Iqra University
01.2018 -

Bachelors in business administration -

Iqra University

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Khawar Shahzad