Khawar Shahzad
Dubai,United Arab Emirates
Summary
Results-oriented Marketing Head and PR Manager with 6+ years of experience driving brand growth, executing impactful marketing campaigns, and enhancing public relations strategies. Proven ability to lead cross-functional teams, boost brand visibility, and build strong media relationships. Expertise in creating integrated strategies that deliver measurable results and foster long-term customer loyalty. Known for innovation, strategic thinking, and delivering creative solutions to elevate brand presence and growth in sales.
Overview
7
7
years of professional experience
Work history
Marketing & PR Head
Cleanline group of companies
Dubai, UAE
01.2024 - 01.2025
- Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
- Implemented digital marketing strategy for emails, Instagram and Facebook campaigns.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Managed multi-channel advertising campaigns to support sales objectives.
- Evolved brand identity to stay current and relevant to expanding customer base.
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Organised marketing plans and programmes to best support business growth and development.
- Networked with media and PR professionals to build campaign reach.
- Managed organic social media growth and activity across all platforms.
- Communicated with customers, stakeholders and target audiences to drive engagement.
- Optimised digital marketing efforts for increased web traffic.
- Used multi-source data to determine sales and delivery terms for products and services.
- Reduced expenditures by streamlining workflows with marketing automation tools.
- Influenced product development with insightful market trend analysis.
- Devised annual marketing plans, aligned with corporate objectives.
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
- Enhanced company image through innovative advertising techniques.
- Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
Marketing head
Parva Group Of Companies
Dubai, United Arab Emirates
05.2023 - 12.2023
- Provided strategic direction to marketing team, enhanced productivity.
- Drove sales growth with targeted promotional activities.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Established KPIs to monitor marketing campaign success.
- Recruited and trained marketing personnel for optimal performance.
- Managed public relations initiatives for favourable company image.
- Developed marketing plans to support department strategies.
- Led product launch campaigns, achieved brand recognition.
- Collaborated with sales team, improved lead generation techniques.
- Optimised sales methods to best engage, acquire and retain customers.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
Digital marketing executive
Smartech LLC
Dubai, United arab emirates
02.2023 - 04.2023
- Devised social media ad campaigns, leading to increased engagement levels.
- Handle E-commerce platform.
- Managed social media accounts, including Facebook, Instagram, Twitter, TikTok and Snapchat.
- Implemented analytics tools, enhancing performance tracking capabilities.
- Improved conversion rates through persuasive landing page designs.
- Maximised strategy effectiveness by studying economic indicators, identifying needs and monitoring competition.
- Launched digital awareness campaign to increase follower count.
- Oversaw content strategy, improving brand consistency across all platforms.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
Digital marketing manager
Bismillah H&M Corporation
Karachi, Pakistan
07.2021 - 01.2023
- Executed social media strategies to drive lead generation and enhance brand visibility
- Utilized platforms such as Facebook, Instagram, and LinkedIn to create targeted advertisements and engaging content
- Managed multiple social media platforms, ensuring consistent brand messaging and timely content delivery
- Created compelling posts, images, and videos to capture audience attention and encourage interaction
- Monitored performance metrics, including reach, engagement, and conversion rates, to assess campaign effectiveness and make data-driven optimizations for improved results
- Collaborated with cross-functional teams, including graphic designers, copywriters, and sales representatives, to develop and implement comprehensive marketing strategies aligned with organizational goals
- Conducted market research and analysis to identify target audiences, understand consumer behaviour, and identify emerging market trends
- Utilized tools such as Google Analytics and social media insights to gather and interpret data
- Assisted in the development of digital advertising materials, including ad copy, visuals, and landing pages
- Collaborated with designers to ensure compelling and visually appealing assets
- Played a key role in managing customer relationships by promptly addressing inquiries, providing product information, and resolving issues to ensure customer satisfaction and retention.
Marketing executive
Taqi autos
Karachi, Pakistan
01.2020 - 07.2021
- Identified new customer segments and target audiences to expand reach.
- Customized promotional strategies to meet needs of different clients, products and services.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Analysed sales reports to identify trends and update strategies.
- Optimised sales methods to best engage, acquire and retain customers.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
Freelancer
Multiple Projects
06.2018 - 01.2025
- Digital Marketing Strategy: Developed and executed comprehensive digital marketing strategies that resulted in increased social media traffic, lead generation, and sales
- Social Media Management: Successfully managed different social media accounts, growing the follower base and consistently engaging with the audience through compelling content
- Content Creation: Produced high-quality content including blog posts, videos, infographics, and social media updates, resulting in improved brand visibility and engagement
- Data Analysis: Utilized analytics tools to track campaign performance, analyze user behaviour, and make data-driven decisions to optimize marketing efforts
- Paid Advertising: Proficiently managed digital advertising campaigns on platforms like Google Ads and Facebook Ads
- Team Collaboration: Collaborated with cross-functional teams, including graphic designers, content writers, and web developers, to ensure cohesive and effective marketing campaigns
- Client Relations: Maintained strong relationships with clients, providing regular updates, reports, and consultations to meet their digital marketing objectives
- Continuous Learning: Demonstrated a commitment to staying up-to-date with industry trends and emerging technologies.
Education
MBA in progress -
Iqra University
01.2018 -
Bachelors in business administration -
Iqra University
Skills
- Lead generation
- Paid promotions
- Running social media campaign
- Team work
- Generate marketing strategies
- Sales
- Manage customer relationship
- Ads creation
- Adobe Photoshop and other Editors
- Microsoft Office
- Content creation
- Email Marketing
- Brand development
- Market research
- Campaign development experience
Digital marketing
- Instagram content creation
- Client communication
- Influencer collaboration
- Brand development understanding
- Project coordination
- Multicultural sensibilities
- Negotiation proficiencies
- Cultural awareness
- Data analytics proficiency
- Strategic thinking
- Crisis management
- Social listening
- Corporate communication
- Integrated communications
- Data-driven decision-making
- Reputation management
Languages
English Proficient
Advanced
Urdu Proficient
Fluent
Punjabi Proficient
Native
Sindhi
Upper intermediate
Timeline
Marketing & PR Head
Cleanline group of companies
01.2024 - 01.2025
Marketing head
Parva Group Of Companies
05.2023 - 12.2023
Digital marketing executive
Smartech LLC
02.2023 - 04.2023
Digital marketing manager
Bismillah H&M Corporation
07.2021 - 01.2023
Marketing executive
Taqi autos
01.2020 - 07.2021
Freelancer
Multiple Projects
06.2018 - 01.2025
MBA in progress -
Iqra University
01.2018 -
Bachelors in business administration -
Iqra University
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