Khurram Shehzad Akber

Key Achievements :

• Special Recognition Q2 2026 from EM VP on " Flawless execution of Optimize roll out in Emerging Markets "
• 17 ignite awards for various successful projects/assignments
• Special Recognition Q2 2024 from EM VP on "The Winning Team Emerging Markets"
• EMEA RGL Recognition Q1 2024
• Successfully leading team of 9 smart and highly diverse people, located in different parts of Emerging Markets
• Increased penetration and utilization of ROSA by 38% Vs PY.
• 50+ ROSA Rockstars , ROSA Hipsters & ROSA Piksters ( sales rep independent to support ROSA cases in OR) through highly successful team of ROSA clinical specialists across EM
• Develop and executed monthly ZBEdge /ROSA reporting mechanism with GMs, sales and Marketing managers of MENAT, RSA and CEE region for performance review and call to actions.
• Collaborated with MedEd and Marketing team to enhance ROSA certification pathway for HCPs and faculty development across EMEA

• Lead team of ZBEdge Clinical and Robotic specialist to on-board new accounts and drive customer excellence

• Using available tools/resources/materials, develop hospital specific support plan with hospital administrators, surgeons, and hospital staff to enable independent use of ROSA™ System

• Through partnership with surgeons and hospital staff, help drive system utilization by determining appropriate program elements to meet needs of hospitals’ patient and local market

• In partnership with capital sales team and local Recon team, work to develop account development plans tailored to local market

• In partnership with hospital and sales team, develops and supports implementation of patient-information to raise awareness for robotic-assisted surgery as alternative to conventional surgery, tailored to local market opportunity

• Developed and executed Go-to-Market strategy & plan for Recon portfolio
• Led product life cycle management of Hip , Knee and Bone cement portfolio for Middle East region to drive profitable growth.
• Leveraging EMEA CommEd as well as developing & executing local courses in line with global education policy to ensure sales team is trained in breadth and technicality of joint reconstruction portfolio.
• Collaborating with ProfEd team in developing local faculty & LCO centres.
• Point of contact for EMEA marketing , Middle East Sales, Regulatory , Planning , Pricing , Finance , Tender, VAS teams to deliver annual business plan.
• Responsible for FOL management, Instruments set definitions, EOS copy approvals and annual budget planning.

Key Achievements:

• Doubled Revision recon business in 1st 2 years.
• Developed, led and coached, Middle East revision champions team of 8 members
• Successfully launched Attune Primary , Attune Revision , Bimentum , Corail Pearl and Pinnacle performance in various countries of Middle East region.
• Developed 10 KOLs as local faculty of primary and revision courses.
• Created Joints mapping file as source of truth for all SKUs
• Saved 1M$ by improving Capex instruments efficiency for year 20/21.
• Played instrumental role in creating Axonify global content for Attune Revision with EMEA & US team
• Regular faculty in EMEA CommEd courses from 2019 till 2022.
• Successfully handled one DPS external audit for year 2020