Enjoy spending quality time with family and exploring new cultures through travel Stay active through swimming and outdoor activities, and keep up-to-date with market insights and emerging retail trends
Khushboo Baig
Customer Experience Strategist | Retail & E-Commerce Growth Leader
Dubai
Summary
Experienced retail & e-commerce professional with 13+ years in buying, merchandising & vendor management. Recognized for driving category growth, building strong supplier relationships & delivering customer-focused solutions. Skilled at thriving in dynamic, high-pressure environments while ensuring both commercial results & service excellence
Overview
9
9
years of professional experience
1
1
Certification
2
2
Languages
Work History
Senior Buyer/ Account Manager
NOON.COM
01.2021 - Current
- Manage overall performance by optimizing assortment, pricing, and catalog quality to enhance customer experience and service standards.
- Collaborate with cross-functional teams across Marketing, Onsite, Supply Chain, and Finance teams to deliver launches, campaigns, and key business initiatives.
- Conduct regular business reviews with suppliers and internal teams to monitor progress, align goals, and drive category growth.
- Improve profit margins by refining discount strategies, reducing returns, and strengthening product quality and customer service processes.
- Support seller growth by identifying new partners, expanding product ranges, and increasing category contribution, while ensuring customer service excellence.
Buyer - Retail Marketplace
FIRSTCRY.AE
01.2020 - 01.2021
- Managed buying and merchandising for key categories, ensuring daily, monthly, and yearly sales targets were achieved through effective planning and execution.
- Built and maintained strong supplier relationships, negotiated margins, introduced exclusive launches, and expanded the overall product portfolio.
- Coordinated with the marketing team to create monthly merchandising calendars, including banners, push notifications, and digital campaigns.
- Monitored sell-through performance, managed markdowns (in-season and end-of-season), and collaborated with category leads on stock forecasting and trend analysis.
- Played a key role in optimizing product selection, driving category performance, and enhancing the customer shopping experience.
Sr. Store Manager – Nine West, Aeropostale & Tommy Hilfiger
APPAREL GROUP ARVIND LIFESTYLE
04.2017 - 06.2020
- Oversaw end-to-end store operations, including sales, customer service, visual merchandising, and inventory control, to ensure smooth daily performance.
- Led recruitment, training, and team development initiatives, driving sales targets, and maintaining high staff productivity and morale.
- Ensured brand standards were consistently applied across all store touchpoints, while coordinating with buyers for stock replenishment, and minimizing shrinkage.
Sr. Merchandiser – Calvin Klein, Nine West & Juicy Couture
APPAREL GROUP
01.2017 - 01.2020
- Developed and executed product range plans and sales forecasts in coordination with buyers, while ensuring strong brand visibility and in-store presentation.
- Monitored product performance, adjusted pricing or promotions for slow movers, and aligned e-commerce communication for consistent brand messaging.
- Stay updated on market trends and competitor activity to support strategic merchandising decisions, and drive sales performance.
Education
Higher National Diploma - Retail Management
YMCA
Delhi, India01-2012
Bachelor of Arts - English Honors
Delhi University
Delhi, India01-2011
Higher National Certificate - Humanities
Frank Anthony Public School
Delhi, India01-2008
Skills
Customer Service Expertise:
Customer Relationship Management, Conflict Resolution & Complaint Handling, Active Listening & Empathy, Stakeholder Management, Service Recovery & Upselling, Interpersonal & Cultural Sensitivity, High-Pressure Environment Handling, Cross Functional Team Collaboration, Customer Experience Enhancement
E-Commerce & Commercial Strategies :
Category Management, Buying & Merchandising, Assortment Planning, Vendor Negotiation, Pricing & Promotion Strategy, Inventory Optimization, Forecasting, Marketplace Operations
Core Competencies:
Customer Service & Relationship management, Problem Solving & Decision Making, Time Management & Multitasking, Process Improvement in Service Delivery, Attention to Detail & Accuracy
Interests
PERSONAL DETAILS
- Date of birth: 02 Jul 1989
- Nationality: Indian
- Marital status: Married
Certification
Learning BI for Business Analysis
Timeline
Learning BI for Business Analysis
08-2025
Senior Buyer/ Account Manager
NOON.COM
01.2021 - Current
Buyer - Retail Marketplace
FIRSTCRY.AE
01.2020 - 01.2021
Sr. Store Manager – Nine West, Aeropostale & Tommy Hilfiger
APPAREL GROUP ARVIND LIFESTYLE
04.2017 - 06.2020
Sr. Merchandiser – Calvin Klein, Nine West & Juicy Couture
APPAREL GROUP
01.2017 - 01.2020
Higher National Diploma - Retail Management
YMCA
Bachelor of Arts - English Honors
Delhi University
Higher National Certificate - Humanities
Frank Anthony Public School
Similar Profiles
Saumya PandeySaumya Pandey
Seller Support Executive at Noon.comSeller Support Executive at Noon.com
Muhammad Kashif Ali TariqMuhammad Kashif Ali Tariq
Software Engineer 2 at Noon.comSoftware Engineer 2 at Noon.com
Kritika KhandelwalKritika Khandelwal
Procurement Analyst at Noon.comProcurement Analyst at Noon.com
Elhaj MohamedElhaj Mohamed
IT Support Engineer at Globalise internationalIT Support Engineer at Globalise international
Jayalakshmi GajendranJayalakshmi Gajendran
Submission/Resubmission Officer - Coding at Aster DM HealthcareSubmission/Resubmission Officer - Coding at Aster DM Healthcare