Faten Fayad
Dubai,United Arab Emirates
Summary
Results-driven professional in Management Information systems, Business consultancy and project management, Strategic leader. with:
18 years of professional experience in information technology industry,
10 years of rich and successful track record of management software and mobile development as direct manager for more than 50 engineers,
5 years successful delivery for software development for many companies in the governmental filed, and
4 years of professional experience in Software Solutions (Presales & Sales) and digital transformation Consultant provides consulting and operational support to the Sales team.
works in close partnership with the Business Development Managers and BU Directors to achieve successful presentation of the company’s solutions to the market.
proposes and designs the solutions/products and provides product(s) related business, technical or operational pre-sales support worldwide
.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
14
14
Certificates
3
3
Languages
Work History
Head of Marketing and Business Unit Development
Palmira
Dubai , Dubai
03.2022 - Current
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed network of related professionals to open up business opportunities.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Established and cultivated solid business relationships with new or existing customers.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Promoted continuing education opportunities for sales team to bolster skills and add value to department.
- Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
- Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
- Used vendor expertise to deliver educational content to sales team.
- Managed over 50 customer calls per day. and Increased sales by 10%.
Digital Transformation Consultant
Technology Strategy Middle East - TSME
Dubai, United Arab Emirate
04.2020 - 03.2022
- Lead Digital Transformation Cross Industry,
- Responsible for understanding company portfolio of industry scenarios and solutions and help build the strategy and approach to drive continuous innovation of the portfolio to help the customers accelerate and de-risk their digital transformation journeys.
- Team leads industry-led digital transformation methodologies, solutions, offers, and tools to enable our global consulting organization.
- Identify transformation opportunities based on a thorough understanding of digital transformation in different sectors.
- Redefine the value proposition based on what existing and prospective customers are likely to pay for going forward.
- Design the optimized operating model that combines organizational capabilities and technology requirements.
- Execute the strategy, redefine the operating model as needed to support the new value proposition.
- Continuously evolve using customer insight and advanced analytics
- Present the value of Profile products to a variety of audiences from C-level to end-users and all levels in between.
Contribute to the sales team in driving revenue by qualifying leads. - Demonstrated respect, friendliness and willingness to help wherever needed
- Developed and maintained courteous and effective working relationships
- Participated in team-building activities to enhance working relationships
- Exceeded goals through effective task prioritization and great work ethic
- Conducted research, gathered information from multiple sources and presented results
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Maintained energy and enthusiasm in fast-paced environment
- Collaborated with team members to achieve target results
Mobile & Web Applications Manager
Syriatel
Damascus, Syria
08.2009 - 03.2020
- Manage & Lead Mobile & Web Applications team, supporting them in building robust and innovative software & infrastructure solutions.
- Preparing Unit Budget and follow up the actual expensive.
- Develop a strategy for the team to meet the company’s goals and objectives, and to improve the quality of the service it delivers internally and externally.
- Ensure timely delivery of projects and tasks, quality and availability and stability to achieve customer satisfaction.
- Initiate, control, review the requirement analysis phase, and approve the requirement analysis document.
- Supervise & Lead software development team, supporting them in building robust and innovative software solutions. Develop a strategy for the team to meet the company’s goals and objectives, and to improve the quality of the service it delivers internally and externally. To plan and monitor the successful implementation of this strategy. Develop & maintain Syriatel Quality Management System effectively & efficiently. Team leadership, strategy & planning
- Ensure timely delivery of projects and tasks, quality and availability and stability to achieve customer satisfaction.
Technical Team Leader
New Gate
Damascus, Syria
08.2005 - 07.2009
- Develop and motivate team members to reach optimum performance and successfully achieve corporate objectives.
- Maintaining and continuously improving product quality management system.
- Responsible for contributing to the enhancement of the corporate objective – Internal customer satisfaction
Education
MBA - Executive Business Admiration - Finance
Damascus University
Damascus - Syria 10.2016 - 04.2019
Bachelor of Science - Information Technologies Engineering
Damascus University
Damascus - Syria 09.2000 - 09.2005
Skills
Business Development and building strategy
Accomplishments
- Performance Management system | Abu Dhabi Executive Office | TSME: Manage the project to Implement a PMS- CUBES in Abu Dhabi executive management office
- Syria Store platform | ( Link )| Syriatel: Released: 2016 | Platforms: Android - Web ( 500K Active users ). Online Store for mobile applications. To download and update all Android based application
- Ninar FM Official application | ( Link )| Syriatel: Released: 2019 | Platforms: Android - iOS - WEB, ( +10K Active users ), Following all Ninar radio and television programs directly through the app as well as glimpse about the programs (Idea, presenters, timing...).
- Syrians: First social media platform in Syria,
- Link | Syriatel: Chatting platform (Texting, Voice and Video calls)
- Akrab Eliek mobile application | ( Link ) | Syriatel: Released: 2015 | Platforms: Android - iOS, ( +400K Active users )
- Manage your numbers, usage and bills and stay updated with Syriatel latest products, services, bundles, offers, news and events. similar to UAE My Etisalat app
- Shabablink platform | ( Link ) | Syriatel: Released: 2019 | Platforms: Web-Android ( +300K Active users), Students Services platform, provide direct services from concerned university/school, private communities and social activities.
- Malek Altwaquaat | ( Link )| Syriatel: Released: 2018 | Platforms: Android - iOS, ( +10K Active users ), Winning Prizes by guessing correct football games scores smiler to the famous SofaScore app
Certification
PMP
Timeline
Head of Marketing and Business Unit Development
Palmira
03.2022 - Current
Customer Segmentation and Prospecting
02-2022
Connecting with Sales Prospects
01-2022
Customer Segmentation and Prospecting
01-2022
The Art of Sales: Mastering the Selling Process Specialization
01-2022
Building a Toolkit for Your Sales Process
01-2022
Sales Pitch and Closing
01-2022
Customer Segmentation and Prospecting
01-2022
M320: Data Modeling
06-2021
M001: MongoDB Basics
06-2021
Software AG Certified Cumulocity IoT Associate
06-2021
Software AG Certified ARIS Process Mining Associate
05-2021
Software AG Certified webMethods.io Integration Associate
04-2021
Sales Associate / Industry Professional Technical Certification
07-2020
Digital Transformation Consultant
Technology Strategy Middle East - TSME
04.2020 - 03.2022
MBA - Executive Business Admiration - Finance
Damascus University
10.2016 - 04.2019
PMP
07-2013
Mobile & Web Applications Manager
Syriatel
08.2009 - 03.2020
Technical Team Leader
New Gate
08.2005 - 07.2009
Bachelor of Science - Information Technologies Engineering
Damascus University
09.2000 - 09.2005
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