Akhil K J
Senior Manager -Global Marketing
Dubai
Summary
As a seasoned Senior Digital Manager with 10+ years of experience, I possess advanced skills in managing databases for marketing initiatives and running successful online campaigns for lead generation. My expertise in artificial intelligence, omnichannel strategy and communication, SCO, and CRO has enabled me to develop innovative marketing products to ensure a seamless and personalized customer experience. I specialize in implementing CMS tools and online marketing infrastructure, building strong relationships with online and offline affiliates, and developing strategies to increase market share and profitability. With a proven track record of conducting statistical analysis and leading all aspects of Brand Communication, Digital Marketing, and Revenue Growth, I am always exploring new and innovative ways to operate in the industry.
Overview
10
10
years of professional experience
4
4
Language
Work History
Senior Digital Manager
Explorer Group
Dubai
10.2021 - Current
- Assume leadership responsibilities for Brand Communication, Digital Marketing, and Revenue Growth across all aspects.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Created engaging content optimized for specific platforms and intended audience.
- Drove cross-functional collaboration with focus on quality service delivery.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Take full ownership of every component within Online Reputation Management.
- Foster collaborations with affiliates and influencers to drive brand awareness initiatives.
- Implement comprehensive automation for Vendor Management, Inventory Management, and Client Management Systems.
- Explore alternative organic growth avenues to further expand the business.
Senior Manager
AfterShoot Inc
10.2021 - 03.2022
- Formulating and planning monthly marketing objectives.
- Supervising the implementation of advertisements and monitoring their engagement metrics.
- Coordinating with affiliate partners to enhance brand visibility through strategic initiatives.
- Implementing automated mailing list platforms to deliver targeted mailers based on user activity.
- Exploring additional organic growth channels for further expansion.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Evaluated hiring, firing, and promotions requests.
Senior Manager
Kalkine Solutions Pvt. Ltd
09.2017 - 10.2021
- Marketing and Product (Global, Handling branding and marketing for Kalkine subscription and Kalkine media platforms for multiple Geographies
- Budget Assessment and allocation
- Planning Product Life Cycle
- Own & lead the global vision, strategy & execution for:
- Messaging platforms & user communications
Senior Executive
Infoedge India Limited
Noida
11.2013 - 05.2017
- Managing and enhancing website quality, while effectively promoting updates through social media channels.
- Conducting meticulous proofreading of articles.
- Spearheading content writing projects and ensuring their timely completion.
- Creating essential content for pivotal articles.
- Gathering article data from both online and offline sources.
- Strategically promoting products and events across social networking platforms, while managing web traffic.
- Supervising traffic distribution to various elements of the website.
- Responsible for overseeing the expert contributions on Shiksha.com.
- Encouraging continuous participation and motivation of experts.
- Maintaining the quality of the "Ask and Answer" section.
- Managing the team to ensure alignment with the core objectives.
- Engaging in talent acquisition for diverse projects.
- Overseeing alumni reviews and Shiksha's café section.
- Initiating new projects where strategic advantages exist.
- Providing comprehensive oversight of the entire product development cycle, including ensuring timely product delivery.
- Conducting ongoing analysis of product performance and adapting to changing market conditions.
Education
Post Graduate Certification - International Business and Finance
Indian Institute Of Foreign Trade
New Delhi, India 11.2020 - 03.2022
Bachelors in Commerce - Marketing
Ramanujan College, University of Delhi
New Delhi, India 04.2010 - 07.2014
High School Diploma -
Kerala Education Society Senior Secondary School
New Delhi, India 04.2009 - 07.2010
Skills
Content marketing
Social media expert
Data Analytics
Revenue Generation
Mobile marketing
SEM strategy development
Marketing strategy
SEO proficiency
Calculating ROI
Event networking
Web analytics
Marketing Strategies
Audience outreach
Strategic planning
Communication and writing skills
Email Marketing
Email Automation
Ai Prompt Generation
Accomplishments
- Helped generate $1.78 million in new sales following launch of PR campaign for Kalkine.
- Grew social media audience 148% through grassroots marketing plans incorporating social media campaigns in Aftershoot.
- Increased web traffic 958% within 18 months by designing innovative digital marketing campaigns in Infoedge India Limited.
- Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media.
Timeline
Senior Digital Manager
Explorer Group
10.2021 - Current
Senior Manager
AfterShoot Inc
10.2021 - 03.2022
Post Graduate Certification - International Business and Finance
Indian Institute Of Foreign Trade
11.2020 - 03.2022
Senior Manager
Kalkine Solutions Pvt. Ltd
09.2017 - 10.2021
Senior Executive
Infoedge India Limited
11.2013 - 05.2017
Bachelors in Commerce - Marketing
Ramanujan College, University of Delhi
04.2010 - 07.2014
High School Diploma -
Kerala Education Society Senior Secondary School
04.2009 - 07.2010