Komal Dahar
Senior Marketing Executive
Dubai,DU
Summary
Driven marketing professional with 4 years of progressive experience helping the business to succeed in over 14 challenging markets in Middle East & North Africa. My job at Bausch is mainly to ensure brand positioning and strategy come to life in outstanding ways to allow for the brand to connect with the consumers by bridging communication, value and service gaps in an incredibly complex industry to realize business goals. On the other hand, it also allows for me to play in various other fields: commercial & sales, business development, key account management, trade marketing among many more. That is the kind of challenge i love. Passion, focus, intensity, steadfastness, curiosity and impatience (when necessary) and being fiercely loyal are all characteristics that have enabled me to achieve success inside and outside the office.
Overview
2
2
Languages
1
1
Certification
4
4
years of post-secondary education
4
4
years of professional experience
Work History
Senior Marketing Executive, MENA
Bausch Health Companies Inc.
Dubai, United Arab Emirates
01.2020 - Current
- Developed and executed targeted consumer marketing strategies for individual product groups/segments that come together cohesively under a single brand purpose and story
- Defined areas for growth for the business by identifying opportunities in existing and new segments through an in-depth analysis of consumer and market data (Including key accounts' penetration, geo-expansions, coverage drives etc.)
- Executed digital marketing campaigns to increase engagement with consumers leading to increased reach, resonance and recall empowering consumers to take action
- Supported & managed distributor teams across 14 active markets in Middle East & North Africa - creating sales force motivation programs, identifying and delivering to local market requirements
- Developed and executed in market excellence programs to ensure visibility objectives are met in line with established brand positioning and strategy
- Cultivated effective partnerships with different stakeholders inside the business, to proactively identify and resolve business related challenges, like Customer Service, Regulatory Affairs, Medical Affairs and Quality Assurance teams.
- Introduced robust pricing strategies to create maximum advantage for product in accordance with different competitive landscapes in different countries as well as firm objectives
- Created effective Go-to-market plans for key product launches resulting in a 56% increase in given segment compared to previous year
Marketing Executive, ME
Bausch Health Companies Inc.
Dubai, United Arab Emirates
01.2019 - 01.2020
- Worked closely with business unit manager to support with identifying and delivering to market requirements
- Supported with executing in-market excellence programs and digital marketing activations
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents
- Preserved brand integrity by monitoring consistency and quality of marketing content for >14 countries in a distributor-based model
- Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Established targets for social media platforms to reflect business objectives.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Marketing Intern, ME
Bausch Health Companies Inc.
Dubai, United Arab Emirates
08.2017 - 01.2019
- Collaborated with team members to help expand marketing channels.
- Provided administrative support to senior staff including creating proposals and organizing documentation.
- Reported daily work to Business Unit Manager, identifying areas for improvement and collaborating to increase knowledge and rectify problems.
- Developed ads targeting specific users for key promotions.
- Performed market analysis and researched latest trends.
- Proofread all marketing collateral ahead of printing to eliminate errors.
- Stayed updated with latest marketing concepts and techniques.
- Reviewed historical data and classified information to inform strategic campaign development.
- Prepared reports detailing project updates, performance information and ongoing trends.
- Helped with planning and hosting of marketing events.
- Met all deadlines, exceeding expectations and effectively rolling out product marketing campaigns
Sales & Marketing Trainee
ITHNK Interaction Designs
Dubai, United Arab Emirates
05.2016 - 10.2016
- Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral
- Maintained records related to sales, returns and inventory availability
- Educated customers on promotions to enhance sales.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
- Engaged with customers to effectively build rapport and lasting relationships
- Liaised with customers and recommended specific products and specials, aligning with individual needs, requirements and specifications
- Tracked schedules, expenses and communication between project stakeholders
Audit Trainee
KPMG
Dubai, United Arab Emirates
08.2015 - 10.2015
- Proofread audit and tax reports and year-end financial statements to verify accuracy
- Used Excel to create and manage budgets, balance sheets and other related financial statements
- Developed understanding of company audit methodology, approach and tools while working under supervision of licensed auditors
- Assisted in office administration and client communication to help manage auditors' workload
- Effectively working with clients to carry out tests of control, inventory checks, debtor controls and confirmation (Third party balances) checks
- Managed existing client relationships through engagement in understanding and maintaining policies and procedures for effective balance checks and review process
- Facilitated financial and operational audits, working with internal and external managers to communicate recommendations or issues surrounding audits.
Education
BBA - Marketing
Heriot Watt University
Edinburgh, Scotland 08.2014 - 08.2017
BBA - Marketing Management And Research
Institute Of Business Administration
Karachi, Pakistan 08.2013 - 08.2014
Skills
Relationship building and retention
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS, Columbia Business School
Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Timeline
Senior Marketing Executive, MENA
Bausch Health Companies Inc.
01.2020 - Current
Marketing Executive, ME
Bausch Health Companies Inc.
01.2019 - 01.2020
Marketing Intern, ME
Bausch Health Companies Inc.
08.2017 - 01.2019
Sales & Marketing Trainee
ITHNK Interaction Designs
05.2016 - 10.2016
Audit Trainee
KPMG
08.2015 - 10.2015
BBA - Marketing
Heriot Watt University
08.2014 - 08.2017
BBA - Marketing Management And Research
Institute Of Business Administration
08.2013 - 08.2014
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