Kranthi Deekonda
Dubai
Summary
Accomplished Senior Campaign Manager with a proven track record at VML in elevating client satisfaction through strategic campaign management and execution. Expert in leveraging insights and reporting to optimize campaign performance, coupled with exceptional client relationship management skills. Demonstrated success in fostering cross-functional collaboration, ensuring project excellence, and driving significant improvements in campaign outcomes.
Overview
13
13
years of professional experience
Work History
Senior Campaign Manager
VML
Dubai
01.2024 - Current
- Act as the primary point of contact for clients, ensuring seamless communication, and high-level satisfaction across all campaign phases.
- Lead the execution of global campaigns, leveraging JIRA, Salesforce, and Empower platforms to manage complex workflows, and deliver results.
- Coordinate with internal creative, strategy, and production teams to ensure alignment with client briefs, objectives, and business challenges.
- Foster strong, trusted client relationships, delivering on strategic goals, and addressing any challenges proactively to improve campaign performance.
- Review and oversee the brief execution of campaigns, ensuring alignment with client expectations, and maintaining high-quality standards.
- Provide clients with data-driven reports and insights, tracking KPIs, and campaign outcomes to optimize future strategies.
Campaign Manager
Wunderman Thompson Data
Dubai
06.2019 - Current
- Managed global campaigns, from contract through to delivery, overseeing briefs, creative checks, troubleshooting, and campaign performance optimization.
- Provided client support through detailed reporting and recommendations for campaign improvements, acting as the bridge between the client and internal teams.
- Collaborated closely with creative and strategy teams to ensure timely, high-quality project delivery under tight deadlines.
- Focused on fostering long-term client relationships, providing consistent updates, and feedback loops to ensure client needs are met and exceeded.
CRM Digital Retailing Manager
Al-Futtaim
Dubai
06.2017 - 06.2019
- Managed and executed email and SMS campaigns for major brands, including IKEA, Adidas, and Billabong, ensuring accurate customer segmentation and targeting.
- Developed and maintained detailed reports on key KPIs, providing clients with insights on campaign performance and improvements.
- Supported e-commerce initiatives, building HTML templates, and creating customer segment lists for customized promotions.
- Enhanced brand presence through targeted digital campaigns, significantly increasing customer engagement, and retention rates.
Senior Account Executive | Email Marketing Specialist
Cheetah Digital
Dubai
11.2016 - 06.2017
- Managed regional and global campaigns for Emirates Airlines, deploying HTML email campaigns, ensuring proper customer targeting, and segmenting audiences for optimal engagement.
- Utilized CRM platforms such as Salesforce and Cheetahmail to successfully deploy and monitor email campaigns, optimizing performance based on data insights.
- Built strong relationships with key stakeholders, providing strategic insights and recommendations to enhance campaign effectiveness.
Email Marketing Specialist
Experian
Dubai
11.2014 - 11.2016
- Led the development, testing, and deployment of email marketing campaigns for Emirates Airlines, contributing to business growth by engaging customers through dynamic, content-driven emails.
- Collaborated closely with regional teams to develop effective strategies for marketing across the MENA and GCC regions.
Account Chief
CloudAppers
Dubai
05.2014 - 10.2014
- Managed project delivery for websites and mobile apps for clients like Etihad Airways and Highstreet Food Chains.
- Collaborated with developers and designers to ensure smooth project execution and client satisfaction.
- Utilized project management tools like Trello and Slack for effective project management.
Social Media Specialist
Generation C
Dubai
12.2011 - 04.2014
- Conducted social media monitoring and reporting for Samsung Middle East, analyzing data, and highlighting key conversations for various products.
- Managed delivery and execution of EDMs for Mars Printers, building email newsletters using MailChimp, and reporting on key metrics.
- Skilled in using social media monitoring tools, competitor analysis, and email marketing platforms.
Education
MBA - Business Administration, Marketing
University of Wales Glyndwr
Wales, UK01.2009
Bachelor of Commerce - Computers
Osmania University
Hyderabad, INDIA01.2005
Skills
- Client Relationship Management
- Campaign Development and Execution
- Team management and quality assurance
- Project Management and Cross-Functional Collaboration
- Problem Solving and Process Optimization
- Social Media Expertise
- Insights and Reporting
Languages
- Telugu, Native or Bilingual
- Hindi, Full Professional
- English, Full Professional
References
- Andre Flick, Head of Enablement, Data & Analytics, andre.fick@vml.com
- Hector Coull , HR Director EMEA , hector.coull@vml.com
Timeline
Senior Campaign Manager
VML
01.2024 - Current
Campaign Manager
Wunderman Thompson Data
06.2019 - Current
CRM Digital Retailing Manager
Al-Futtaim
06.2017 - 06.2019
Senior Account Executive | Email Marketing Specialist
Cheetah Digital
11.2016 - 06.2017
Email Marketing Specialist
Experian
11.2014 - 11.2016
Account Chief
CloudAppers
05.2014 - 10.2014
Social Media Specialist
Generation C
12.2011 - 04.2014
MBA - Business Administration, Marketing
University of Wales Glyndwr
Bachelor of Commerce - Computers
Osmania University
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