KSENIA FISENKO
Summary
Results-driven professional with a diverse background in Consumer and Trade Marketing, event management and promotions. With over a decade of experience, consistently demonstrated the ability to drive successful marketing campaigns, manage budgets effectively, and lead cross-functional teams.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Assistant Brand Manager
National Food Products Company
02.2020 - Current
- Worked alongside the Brand Marketing team to develop beverages strategy with 3-year opportunity quantification in line with brand and market trends and development opportunities
- Provided necessary inputs to the annual operation plans for the beverages category through analysis of internal sales, market reports and consumer data
- Created strong cross-functional communication with internal key stakeholders, external agencies, suppliers, and partners
- Applied fundamental design principles in adaptation of the artworks, creative assets such as POSM designs, advertising materials, websites, and social media content within brand guidelines and legal regulations
- Developed and managed brand guidelines to ensure consistent and coherent representation of the brand across all channels
- Created and implemented multiple brand campaigns and initiatives that resonate with consumers across media touch points (social media, influencer marketing, in-store and ATL)
- Analyzed data and extracted actionable insights to measure and evaluate campaign performance and effectiveness based on key metrics
- Managed, optimized, and adapted allocated marketing budgets, monitored P&L
- Initiated and improved range and quality of products, aligning with market trends, consumer needs and competition activities
- Analyzed and utilized RMS data, Brand Health Tracker & Global Data to formulate strategies for designated brands, enhance market presence and overcome challenges related to both category dynamics and competition
Event Marketing Specialist
National Food Products Company
06.2016 - 02.2020
- Ensured smooth implementation and coordination of product launch plans, in-store sampling activations, on ground events, working closely with commercial, marketing, merchandising, and customer service teams
- Provided leadership, motivation, direction, and support to team of 12 promoters by conducting trainings, monitoring performance, development planning
- Played key role in creating designs of in-store display stands, promoter uniforms, advertising leaflets in accordance with brand positioning and guidelines
- Executed activations and events on time and within allocated budget
- Increased brand awareness and consideration for designated brands through
- Elaborated post event reports, highlighting achievements, progress, and key insights.
- Initiated and supported humanitarian events to provide education, healthcare, meals to make positive and lasting impact on communities
- Updated social media platforms with latest news and corporate details
Dental Office Receptionist
American Dental Clinic
10.2015 - 06.2016
- Welcomed patients and assisted with filling registration forms
- Completed new patient registrations in software to create accurate and comprehensive records.
- Scheduled, rescheduled, and cancelled appointments for dental patients
- Followed up on patient’s health after dental procedures
- Managed patient billing processes for timely, accurate payments
- Submitted daily reports, conducted weekly team meetings, performed general office duties
- Prepared insurance claim forms, explained benefits, and outlined pricing details for procedures and services
Cabin Crew
Flydubai
09.2013 - 08.2014
- Greeted passengers during boarding and disembarkation
- Assisted passengers to their seats and provided special attention to certain passengers, such as elderly or disabled
- Informed passengers of aircraft safety procedures and ensured that all hand luggage is stored away
- Served meals and refreshments
- Conducted prior and post-flight security checks and cabin inspections, ensuring compliance to safety regulations
- Attended trainings in emergency evacuation procedures, inflight safety, first aid and customer service
- Submitted written flight reports and attended pre-flight briefings and post flight debriefing
- Followed company regulations and rules to promote safe environment for travelers and employees
Receptionist, Guest Services Executive
Jumeirah, Burj Al Arab Hotel
05.2012 - 06.2013
- Managed smooth check-in procedures ensuring full registration and payment collection
- Engaged and initiated genuine conversation with guests and visitors facilitating smooth operation of the lobby, obtained feedback, and assisted in creating memorable guest experiences
- Maintained open line of communication and co-ordination with related departments to ensure customers’ requests and complaints are handled effectively and efficiently
- Provided the latest information about all services, facilities, and amenities available in the hotel, while actively upselling and making reservations
- Handled the administrational duties, ensured effective communication with operations, concierge, housekeeping, sales on daily basis to assist and improve the guest stay experience
- Conducted hotel tours for delegations, VIP groups, celebrities, and diplomats
- Adhered to all hotel and company standards, business conduct, ethics, policies, and procedures including health, hygiene, and safety
Guest Services Receptionist
Cornelia Diamond Resort & SPA
03.2011 - 04.2012
- Greeted guests at front desk and engaged in pleasant conversations while managing check-in process
- Developed and maintained positive relationships with guests to ensure memorable experience
- Answered questions and addressed, resolved, or escalated issues to management personnel to satisfy customers
- Answered multi-line phone system to respond to inquiries and transfer calls to correct departments and personnel
- Contacted housekeeping staff and maintenance department to resolve issues with guest rooms
- Introduced customers to resort amenities with pleasant and helpful demeanor
- Managed restaurant, SPA and golf course reservations
- Assisted in organizing conferences and public holidays events
Education
Master's Degree - Linguistics - English and German languages
VolgogradState University
Volgograd2011
Skills
- Market Research
- Advertising Expertise
- Project Management
- Monitor Industry Trends
- Product Specifications
- Professional Correspondence
- Product Innovation
- Portfolio Optimization
Accomplishments
Awarded Guinness World Records Certificate for the largest greeting card mosaic in association with National Food Products Company on 24th December 2020.
Certification
CIM Certificate Planning Marketing Campaigns
Timeline
Assistant Brand Manager
National Food Products Company
02.2020 - Current
Event Marketing Specialist
National Food Products Company
06.2016 - 02.2020
Dental Office Receptionist
American Dental Clinic
10.2015 - 06.2016
Cabin Crew
Flydubai
09.2013 - 08.2014
Receptionist, Guest Services Executive
Jumeirah, Burj Al Arab Hotel
05.2012 - 06.2013
Guest Services Receptionist
Cornelia Diamond Resort & SPA
03.2011 - 04.2012
Master's Degree - Linguistics - English and German languages
VolgogradState University
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