Kseniya Demina
Dubai,United Arab Emirates
Summary
Commercial & Business Development Leader with 10+ years of international experience across medical aesthetics, wellness, and premium equipment markets in Russia and the GCC.
Proven track record in driving revenue growth, launching and scaling businesses, and building strategic partnerships with clinics, hospitals, and luxury brands, including Mandarin Oriental and Zabeel Ladies Club.
Expert in go-to-market strategy, market expansion, and end-to-end business operations — from concept development to full commercial execution.
Based in Dubai with direct UAE market responsibility and active Residence Visa.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work history
Business Development & Operations Leader
Medical & Aesthetic Technologies, Dubai
Dubai, United Arab Emirates
2022.08 - Current
- Business Development & Operations Leader
Smart Age Tech, Dubai, UAE | Sep 2022 – Present
Leading commercial operations and strategic business development in the medical aesthetic and wellness sector, including clinic management, with a focus on sustainable revenue growth, market expansion, and long-term strategic partnerships.
Operating across Russia and the Middle East (GCC), with direct responsibility for the UAE market since November 2024.
• Led commercial strategy and business development across the UAE and GCC within the medical aesthetic and wellness sector
• Managed sales and distribution of premium technologies (Icoone, Iyashi Dome, Storz Medical, PelviPower)
• Developed and executed market entry strategies for the UAE and Qatar
• Negotiated and closed contracts with clinics, hospitals, and premium wellness operators
• Built strategic partnerships with key clients, including Mandarin Oriental and Zabeel Ladies Club
• Oversaw end-to-end project execution, including logistics, installation, team training, and VAT (5%) compliance
• Drove regional expansion by establishing new strategic partnerships in Qatar
Key Achievements:
• Secured AED 1.5M in contracts within the first 6 months
• Increased sales pipeline by 40% through strategic partnerships and market expansion
• Designed and implemented high-ROI commercial models for partners and clinics
• Expanded company footprint across the GCC within 12 months
Head of Sales Operations
Grand Cryo LLC, Moscow
Moscow, Russia
2021.05 - 2022.08
- Head of Sales Operations
Grand Cryo LLC, Moscow | May 2021 – Aug 2022
• Led operational and commercial transformation of the business, conducting a full-scale analysis of company operations and production processes
• Developed and executed growth strategy, driving significant revenue expansion
• Increased revenue from 50M to 75M RUB within 9 months through optimization of sales processes and market positioning
• Managed end-to-end sales, marketing, and client acquisition across Russian and international markets
• Contributed to the development and market launch of a new product line (Cryofen Cryo-Local)
• Played a key role in the development of a preventive medicine clinic project, including concept design, business planning, and go-to-market strategy
• Recruited and structured the team, supported licensing processes, and contributed to the development of the service portfolio
• Oversaw grant applications and company website development
Project Manager
Skills Systems, Moscow
Moscow, Russia
2018.01 - 2021.03
- Project Manager
Skills Systems, Moscow | Jan 2018 – Mar 2021
• Managed production and sales of medical and aesthetic equipment for clinics and beauty centers
• Oversaw multi-site clinic operations across Moscow and Saint Petersburg
• Led and developed a team of 30+ employees, including recruitment, training, performance management, and motivation
• Introduced new service lines, developed marketing strategies, and optimized business processes
• Drove revenue growth by increasing monthly turnover from 18M to 25M RUB within the first year through client base expansion and targeted marketing initiatives
Education
Diploma - Effective Financial Management
Skolkovo Business School
Russia 2015.02 - 2015.03
Diploma - Project Management
State University of Management
Russia 2023.07 - 2023.09
Bachelor's degree - Мanagement of organizations
Moscow Institute of World Economy and International Relation
Moscow, Russia 2004.09 - 2010.06
Skills
Business Development & Revenue Growth
Go-to-Market Strategy & Market Entry (UAE, GCC)
Strategic Partnerships & Key Account Management
Sales Strategy & Commercial Excellence
Contract Negotiation & Deal Closure
Clinic Operations & Multi-site Management
Project Management & Business Launches
P&L Management & Financial Performance
Team Leadership & Performance Management
Client Acquisition & Retention
Marketing Strategy & Brand Positioning
Medical & Aesthetic Equipment Expertise
Languages
English (B2 — Upper-Intermediate)
Russian (Native)
Additional information
- Languages
- Russian (Native), English (B2 — Upper-Intermediate)
- UAE Residence Visa and UAE International Driving License
Timeline
Diploma - Project Management
State University of Management
2023.07 - 2023.09
Business Development & Operations Leader
Medical & Aesthetic Technologies, Dubai
2022.08 - Current
Head of Sales Operations
Grand Cryo LLC, Moscow
2021.05 - 2022.08
Project Manager
Skills Systems, Moscow
2018.01 - 2021.03
Diploma - Effective Financial Management
Skolkovo Business School
2015.02 - 2015.03
Bachelor's degree - Мanagement of organizations
Moscow Institute of World Economy and International Relation
2004.09 - 2010.06