Kubra Jabeen
Senior Performance Executive
Dubai
Summary
Delivers high-impact digital media campaigns with precision and consistency across DV360, CM360, Meta, and Google Ads. Combines deep platform knowledge with structured execution to meet performance benchmarks and ensure operational accuracy. Adept at refining workflows, resolving tracking challenges, and presenting campaign insights that guide client strategy and unlock growth opportunities.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Performance Manager
Initiative
Dubai
01.2019 - Current
- Achieved a ROAS of $4.13 for a leading theme park client by optimizing campaign setup, audience targeting, and placement strategies across DV360 and Meta.
- Managed 35+ campaigns/month with budgets ranging from $300K–$1M, ensuring alignment with client KPIs and maximizing delivery across programmatic and social platforms.
- Planned and executed multi-channel strategies for QSR and FinTech clients, resulting in an 18% uplift in performance across key media metrics.
- Optimized campaigns for 84%+ viewability and 92%+ video completion rates, consistently surpassing platform benchmarks using real-time data analysis.
- Audited landing pages and websites for Floodlight and pixel implementation, reducing tracking discrepancies by 99% and ensuring accurate attribution.
- Oversaw complete tagging, trafficking, and QA workflows, ensuring 100% readiness for data capture and reducing setup turnaround time by 30%.
- Built and standardized internal SOPs and platform walkthrough, supporting faster onboarding and improved execution consistency.
- Led weekly performance calls with clients, delivering actionable insights and aligning on optimization plans.
- Presented campaign performance trends and media growth opportunities during Quarterly Business Reviews (QBRs) to guide client media investments.
- Conducted platform and process training for junior campaign managers, supporting smooth handovers and reduced dependency on senior staff.
Senior Campaign Manager
Digital Venture
Dubai
01.2016 - 01.2019
- Managed 50+ digital campaigns per month across Google Ads, DV360 , and social platforms, with monthly budgets between $200K–$780K .
- Shared actionable reports and insights that led to a 15% lift in CTR and conversions , contributing to stronger client engagement.
- Oversaw trafficking, QA, and reporting for display, mobile, and video campaigns, achieving 99% accuracy in campaign setups.
- Performed regular QA audits and resolved tracking issues to ensure campaign data was reliable and platform-compliant.
- Met 100% SLA targets across all campaign operations and setup workflows.
- Created detailed internal process documentation that reduced dependency on senior support and improved campaign consistency.
- Worked closely with creative and account teams to streamline specs and timelines , helping reduce launch delays by 20% .
- Supported and guided 10+ junior team members , resulting in smoother handovers and faster ramp-up on daily tasks.
Team Lead - Microsoft Advertisement
Theorem
Mysore
01.2014 - 01.2016
- Led an 8-member team managing display campaigns across Microsoft platforms (MSN, Skype, Xbox) and partner sites.
- Oversaw campaign delivery, resolved escalations, and ensured tasks were prioritized and executed on time.
- Coordinated with EMEA account teams to align media delivery with region-specific goals and KPIs.
- Mentored junior staff on trafficking best practices and QA procedures, reducing campaign setup errors and shortening ramp-up time.
Campaign Specialist
Theorem
Mysore
01.2012 - 01.2014
- Handled end-to-end campaign setup for display and search ads across Microsoft Advertising (Bing/MSN), Google Ads , and Yahoo , achieving 98% setup accuracy .
- Monitored pacing and flagged performance issues, helping teams optimize delivery in real-time.
- Provided optimization suggestions for geo-targeting, frequency caps, and creative rotation .
- Worked cross-functionally with account managers to troubleshoot and resolve trafficking issues before launch.
Network Support Manager
Theorem
Mysore
01.2011 - 01.2012
- Supported search campaign setup and keyword structuring across Google Ads, Bing/MSN , and Yahoo , contributing to campaign readiness and timely launches.
- Reviewed keyword lists, match types, and ad copy to ensure alignment with campaign goals and platform compliance policies .
- Optimized the budget, geo-targeting, and bidding strategies , helping maintain pacing accuracy and performance alignment.
- Monitored early-stage campaign metrics such as CTR and quality score , flagging delivery or pacing issues to senior team members for optimization.
- Gained foundational exposure to digital ad workflows, including QA, trafficking, and performance diagnostics , building early understanding of search marketing KPIs.
- Resolved ad delivery and tracking issues across Bing/MSN and partner networks, reducing campaign turnaround time by 20% through proactive troubleshooting and collaboration with engineering and trafficking teams.
Search Analyst
Theorem
Mysore
01.2010 - 01.2011
- Supported search campaign setup and keyword structuring across Google Ads, Bing, and Yahoo platforms, contributing to a 15% improvement in ad relevance and early-stage CTR.
- Conducted keyword research and ad copy review to ensure alignment with campaign goals and platform policies.
- Assisted in uploading campaigns and ensuring correct budget, geo-targeting, and bidding strategy implementation.
- Monitored early-stage campaign performance and flagged delivery or pacing issues to senior team members for resolution.
- Gained foundational exposure to digital marketing workflows, including ad trafficking, QA, and basic optimization concepts.
Education
MBA - Business Administration
Karnataka Open University
Mysore 07.2011 - 05.2013
BBA - Business Management
University of Mysore
Mysore 06.2007 - 05.2010
Skills
- Client Relationship Management
- Platform Troubleshooting
- Audience Segmentation & Targeting
- Vendor Management
- Team Training & Knowledge Transfer
- Cross-Functional Collaboration
- Client Relationship Management
Accomplishments
- 2x Employee of the Month at Initiative for campaign performance and client delivery excellence.
- Best Performer at Theorem for exceeding SLA targets and driving operational improvements
Certification
Google Analytics Certification – Google Skillshop
Timeline
Performance Manager
Initiative
01.2019 - Current
Senior Campaign Manager
Digital Venture
01.2016 - 01.2019
Team Lead - Microsoft Advertisement
Theorem
01.2014 - 01.2016
Campaign Specialist
Theorem
01.2012 - 01.2014
MBA - Business Administration
Karnataka Open University
07.2011 - 05.2013
Network Support Manager
Theorem
01.2011 - 01.2012
Search Analyst
Theorem
01.2010 - 01.2011
BBA - Business Management
University of Mysore
06.2007 - 05.2010
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