Kulsoom Fatima
Dubai
Summary
Results-driven Omni-Channel, Retailing, Marketing, and Branding professional with 15 years of proven success in developing and promoting products through innovative, forward-thinking strategies. Adept at understanding trends, market conditions, and effectively capitalizing on opportunities within omni-channel and retail sectors. Demonstrated ability to oversee all stages of initiatives, cultivate positive relationships, and consistently enhance bottom-line performance across a diverse range of industries.
Overview
15
15
years of professional experience
Work History
Omni Channel Brand Manager
6thStreet.com (Apparel Group)
10.2018 - 07.2020
- As a direct report to the Head of E-Commerce, I managed international supply chains, inventory, and profitability
- My responsibilities included delivering a comprehensive digital strategy and creating brand marketing and product communication materials to strengthen ties with key partners such as adidas.com, noon.com, and namshi.com
- I enhanced E-commerce fulfillment processes across 93 distribution centers in six countries. Additionally, I administered databases valued at approximately AED 100 million, overseeing day-to-day consumer inquiries and issue management
- Conducted ongoing training for a diverse sales and operations team, benchmarking customer experiences, and driving quality improvements through market assessment and feedback
Retail Cluster Manager
Apparel Group UAE
09.2017 - 09.2018
- Led operations for a global retail conglomerate with 75+ brands and 1750 stores across 14 countries. Reporting to the Sales and Operation General Manager, directed Store Managers to optimize store KPIs and team performances
- Managed a substantial budget (approx. AED 75.5 million) and fostered strong collaborations with key teams
- Reviewed customer requirements, analyzed brand sales, and established improvement plans Additionally, supported and guided Store Managers in recruitment, compliance, and overall store management, while overseeing the hiring of 30+ retail employees and implementing motivational programs and sales incentives for enhanced store performance and customer satisfaction
Retail Store Manager
Landmark Group UAE
10.2010 - 08.2017
- Drove operational excellence by optimizing stock margins, conducting security checks to minimize shrinkage, and meticulously planning and maintaining display standards. Orchestrated comprehensive reporting encompassing sales, payroll, petty cash, stock, and admin
- Led the training of 100+ staff, concurrently managing sales performance and conducting appraisals for over 50 employees. These multifaceted efforts contributed significantly to overall operational efficiency and the success of the team
Retail Store Manager
Marks And Spencer
09.2007 - 09.2010
- Achieved accolades, winning "Store of the Year 2009" and "Store of the Quarter – Q1 2010" at Ambience Mall
- Consistently met targets for 9 months, minimized stock loss to under 0.27%, and mentored 17 team members, facilitating promotions in 3 years
Senior Store Manager
RPG Cellucom
11.2006 - 08.2007
- Successfully set up eleven stores in the first year of operation
- Successfully did the tie-up with PVR Cinema for brand promotion
Assistant Store Manager
Royal Sporting House
07.2005 - 10.2006
- Successfully tied up with Manesar Golf Club to promote the Golf division
- Successfully tied up with Delhi Public School to promote the New Balance sports division
Education
HBS CORe (Credential of Readiness) - Business And Managerial Economics
Harvard Business School Online
BOSTON, USA09.2023
Bachelor of Arts - History
University of Delhi
Delhi, India06.2012
Retail Management & Leadership Courses - Retail Management
Marks & Spence
India07.2010
Skills
- Omni Channel Marketing
- Promotion Development and Brand Launches
- Sales Monitoring
- Marketing Strategy Development
- Google Analytics
- Strategic Marketing, Planning, and Alignment
- Research and Development
- Campaign Performance Tracking
- Product Development Consultations
- Market Research Analysis
- P&L Management
- Customer Relationship Management (CRM)
- Live Shopping Events
- Cross-Functional Team Leadership
- Campaign Planning
- Visual Brand Language
- Contract Negotiation
- Verbal and Written Communication
- Product and Service Specification
- Relationship Building
- Marketing Expertise
- Brand-Building Strategies
- Margin Monitoring
- Category Growth
- Process Enhancement
Timeline
Omni Channel Brand Manager
6thStreet.com (Apparel Group)
10.2018 - 07.2020
Retail Cluster Manager
Apparel Group UAE
09.2017 - 09.2018
Retail Store Manager
Landmark Group UAE
10.2010 - 08.2017
Retail Store Manager
Marks And Spencer
09.2007 - 09.2010
Senior Store Manager
RPG Cellucom
11.2006 - 08.2007
Assistant Store Manager
Royal Sporting House
07.2005 - 10.2006
HBS CORe (Credential of Readiness) - Business And Managerial Economics
Harvard Business School Online
Bachelor of Arts - History
University of Delhi
Retail Management & Leadership Courses - Retail Management
Marks & Spence
Networking Group
- HBS Dubai Chapter
- Harvard Business Online School
- Happiness After Cancer Group (You Tube)
- COP28 UAE, CAD (Community Development Authority)
Technical Skills
- MS Office
- ORACLE
- SAP
- ORION
- POS
Other Information
- UAE Visa valid until 05 April 2033
- UAE driver's license valid until 19 Sept. 2026
Networking Group
- HBS Dubai Chapter
- Harvard Business Online School
- Happiness After Cancer Group (You Tube)
- COP28 UAE, CAD (Community Development Authority)
Technical Skills
- MS Office
- ORACLE
- SAP
- ORION
- POS
Other Information
- UAE Visa valid until 05 April 2033
- UAE driver's license valid until 19 Sept. 2026
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