Summary
Overview
Work History
Skills
Accomplishments
Languages
Timeline
Generic

Kyle Magallon

Dubai

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.

Overview

3
3
years of professional experience

Work History

Digital and Marketing Specialist

Middle East Solar Industry Association (MESIA)
04.2022 - Current
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Worked closely with in-house design team to develop visuals for content including banners for Social Media, roll-ups and banners for exhibitions, pamphlets, invitations and more
  • Monitored trends in social media, industry, and competitive landscape to create new material. I
  • Updated social media platforms with latest news and corporate details for LinkedIn, Facebook, Twitter, and YouTube.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Assisted in phases for large projects and events planning, scheduling, and design
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Generated reports to support development and implementation of marketing plans.
  • Consolidated data and drew conclusions and recommendations across markets for brand campaigns and reputational topics including social media and email marketing
  • Created various content such as blog posts, interviews, and reports for company website and social media

Digital Marketing Manager

Vimdrive
12.2020 - 03.2022
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Incorporating data driven mindset to power up media planning, and campaign optimization
  • Build and manage Digital platforms, improving UI & UX to boost conversion

Skills

  • Client Retention
  • Time Management
  • Market Trend Analysis
  • Sales Strategy Familiarity
  • Social Media Content Creation
  • Digital Media
  • Administering Social Media Accounts
  • Industry Trends
  • Marketing Analytics
  • Strategic Planning
  • Brand Development
  • Event Logistics
  • Data Collection Processes
  • Audience Engagement Techniques
  • Survey Consumers
  • Administrative Support
  • Project Management
  • Microsoft Office
  • Constant Contact and MailChimp
  • Hootsuite

Accomplishments

MESIA Solar Awards and KSA Solar Trade Mission 2023


  • Created event website for both events
  • Getting sponsors, supporting associations, and media partners for both events
  • Confirming speakers for KSA Solar Trade Mission and created promotional banners for social media and specialized email campaigns
  • Managed MESIA Solar Awards applications from sending campaigns for submission, filtering submissions and sending to judges, and contacting short-listed companies and winners
  • Managed registrations from both events
  • Spearheaded interviews for the World Future Energy Summit for MESIA members from creating curated questions, coordinating with the videography and editing team, and publishing.


Social Media


  • Increased database since joining the company from 61,000 to 85,000 with the highest being on LinkedIn gaining 12,000 followers since joining
  • Above industry standard for email campaigns with 36% OR and 4.6% CTR (as per smartinsights.com)


Languages

English
Bilingual or Proficient (C2)

Timeline

Digital and Marketing Specialist

Middle East Solar Industry Association (MESIA)
04.2022 - Current

Digital Marketing Manager

Vimdrive
12.2020 - 03.2022

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