Lachlan Tanner
Melbourne
Summary
A dynamic and results-driven event specialist with extensive experience in sports event coordination, talent management, and stakeholder relations. Passionate about delivering high-impact experiences, managing large-scale events, and enhancing brand engagement within the sports industry. Proven ability to lead projects from concept to execution while maintaining strong partnerships with key industry stakeholders. Additionally, experienced in athlete pathway development, including scouting, draft preparation, and talent identification, with a keen ability to analyze performance data and facilitate athlete recruitment.
Overview
9
9
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work History
Events Coordinator
Australian Football League
03.2023 - 02.2025
- Plan, organise, and execute AFL major events, including match-day operations, corporate functions, community engagement activities, and special events
- Liaise and briefings with stakeholders, vendors, and AFL/W talent to ensure seamless event delivery
- Manage logistics, scheduling, and compliance with AFL guidelines
- Oversee budgeting, risk management, and event marketing to enhance fan experience and brand engagement
- Executed Events: 2023/24 Brownlow Medal, 2023/24 AFL Draft, 2023/24 AFLW Draft, 2023 Hall Of Fame, 2023/24 AFL Footy Festival, 2024 AFL Grand Final Parade
Account Executive – Events
TLA Worldwide
04.2022 - 03.2023
- Worked with clients and suppliers to plan and deliver major sporting events
- Planned and delivered The VFL Grand Final, The Carlton Draft, and the AFL Grand Final Sprint
- Managed budgets and ensured efficient financial oversight
- Oversaw match-day event management, ensuring seamless logistics
- Built and maintained stakeholder relationships, including agency partners such as the AFL and Cricket Australia
- Worked closely with TLA athlete talent on event days
Event Experience Coordinator
Cricket Australia
10.2021 - 04.2022
- Collaborated with multiple stakeholders to enhance fan experience at men’s and women’s international cricket events
- Successfully delivered international events amid pandemic-related challenges
- Managed event budgets effectively
- Coordinated match-day logistics to ensure smooth execution
- Maintained strong relationships with agency partners to adapt to changing requirements
Intern – AFL Player Agent
Elevation Sports Agency
01.2021 - 12.2021
- Expanded client list by compiling data on potential clients
- Wrote detailed reports to aid management decision-making
- Conducted AFL NAB U18s scouting reports
- Assisted agents in AFL Draft preparations
- Participated in agent and recruiter meetings
- Performed administrative tasks using Microsoft Office tools
Placement – AFL Player Agent
Hemisphere Management Group
01.2019 - 12.2019
- Expanded client list by identifying potential athletes
- Conducted NAB U18s league scouting reports
- Assisted agents in AFL Draft preparations
- Managed administrative tasks, including data analysis and presentations
Development Officer/Clinic Coordinator
AFL NSW
01.2016 - 12.2017
Education
Bachelor of Sport Management -
Victoria University
01.2018 - 01.2021
Higher School Certificate - undefined
Xavier High School Albury
01.2011 - 01.2017
Skills
- Project management
- Stakeholder communication
- Excellent organisation
- High-value project management
- Operations management
Certification
- Working with Children Check, 12/31/23
- First Aid Certificate, 12/31/24
Accomplishments
- Represented NSW for AFL (2014)
- Represented Victoria for AFL (2019)
- Played for GWS Giants NEAFL Team (2017 & 2018)
References
- Daniel Colangelo, Sponsorship & Event Specialist, Emirates, +971 56 902 2790
- Jennie Loughnan, Head of State Leagues, AFL, 0413 201 959
- David Trotter, AFL Player Agent, Hemisphere Management Group, 0420 370 403
Timeline
Events Coordinator
Australian Football League
03.2023 - 02.2025
Account Executive – Events
TLA Worldwide
04.2022 - 03.2023
Event Experience Coordinator
Cricket Australia
10.2021 - 04.2022
Intern – AFL Player Agent
Elevation Sports Agency
01.2021 - 12.2021
Placement – AFL Player Agent
Hemisphere Management Group
01.2019 - 12.2019
Bachelor of Sport Management -
Victoria University
01.2018 - 01.2021
Development Officer/Clinic Coordinator
AFL NSW
01.2016 - 12.2017
Higher School Certificate - undefined
Xavier High School Albury
01.2011 - 01.2017
- Working with Children Check, 12/31/23
- First Aid Certificate, 12/31/24
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