Laeticia Clariyon
Dubai,UAE
Summary
Results-driven product professional with over 15 years of experience in the consumer electronics industry, specializing in product management, sales growth, and market expansion across the GCC. Proven expertise in driving revenue growth, optimizing product lifecycles, and strengthening brand partnerships. Skilled in strategic planning, data analytics, and retail execution. A collaborative leader known for fostering cross-functional teamwork and improving operational efficiency, delivering sustained business performance across dynamic markets.
Overview
15
15
years of professional experience
1
1
Language
Work history
Assistant Product Manager
Al Futtaim Panatech
04.2020 - Current
- Spearheaded budget planning and PSI management for the Telecom, Grooming, and Air Moving product categories, optimizing stock control and aligning inventory with market demand
- Improved market intelligence capabilities, delivering actionable insights that contributed to an 18% improvement in sales performance
- Designed and delivered comprehensive promoter training programs, resulting in a 12% increase in sales conversion rates
- Developed a data-driven strategy to boost brand visibility, growing market share by 15% across key territories
- Collaborated closely with sales teams and principals to ensure effective product rotation, driving down excess inventory by 15%.
Product Executive
Al Futtaim Panatech
04.2017 - 03.2020
- Managed procurement, product ordering, and principal support, including claims processing and debit notes
- Delivered detailed market reports that influenced senior management's strategic product decisions
- Assisted in budget control and inventory management, ensuring alignment with sales forecasts and market demand
- Provided administrative support to senior management, facilitating seamless communication and operational efficiency.
Sales Admin Executive
Al Futtaim Panatech
04.2011 - 03.2017
- Coordinated merchandiser training programs, improving team efficiency and product knowledge, contributing to an 8% sales uplift
- Managed claims processing, market commitments, and pricing updates, ensuring accuracy and timeliness in financial operations
- Consulted with HR and Finance for payroll, staff allowances, and visa renewals, ensuring operational continuity
- Recognized for exemplary performance and outstanding contributions in supporting sales growth.
Admin cum Estimator
Celfixx Solutions
10.2010 - 03.2011
- Delivered administrative support and managed job orders, including handling customer inquiries and technician coordination.
- RESUME
- Streamlined technician payroll processes, ensuring accurate and timely payments, improving operational efficiency by 10%.
Secretary
Fresh Air Technical Systems
07.2009 - 08.2010
- Provided executive-level secretarial support, managing official correspondence, travel arrangements, and file management
- Managed supplier relationships and material quotations, ensuring timely procurement and cost control.
Education
Bachelor of Business Administration (BBA) -
2009
Skills
- Product Management & Lifecycle Strategy
- Brand/Principal Relationship Management
- Sales Strategy & Market Development
- Data Analytics & Market Intelligence
- Inventory Control & PSI Management
- Retail & Channel Optimization
- Budget Planning & Cost Control
- Leadership & Team Development
- RESUME
- Technical Skills
- MS Office (Advanced Excel), SAP, Tally ERP 9
- Data Analytics & Reporting Tools
Accomplishments
- Expanded market share by 20% in Oman, Qatar, and Bahrain through targeted market entry strategies
- Awarded the Exemplary Performance Award for contributions that increased sales and streamlined operations
- Led a product rotation strategy, improving stock efficiency and reducing excess inventory by 15%
- Developed and implemented promoter training programs, achieving a 12% increase in sales conversion rates.
Timeline
Assistant Product Manager
Al Futtaim Panatech
04.2020 - Current
Product Executive
Al Futtaim Panatech
04.2017 - 03.2020
Sales Admin Executive
Al Futtaim Panatech
04.2011 - 03.2017
Admin cum Estimator
Celfixx Solutions
10.2010 - 03.2011
Secretary
Fresh Air Technical Systems
07.2009 - 08.2010
Bachelor of Business Administration (BBA) -
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